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BYNGE brings Hindi fiction serials to smartphone-savvy readers

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India’s largest publishing platform, announces the launch of ‘BYNGE’ – an app for serialized content where you can read bite-sized episodes of Fiction Serials from top writers in Indian languages. The app is available for download in Hindi on both Android and iOS devices. With over 100+ serials to read, the Bynge app offers a wide selection of content from some of the best Hindi fiction writers.

The app currently features new and original serials from blockbuster writers like Geet Chaturvedi, Kunwar Narain, Hrishikesh Sulabh, Avdhesh Preet, Krishna Kalpit, Manisha Kulshreshtha, Chandan Pandey and Kunal Singh.

Some of the eminent classical writers like Premchand, Jayshankar Prasad, Bhuvaneshwar, Aacharya Chatursen Shastris’ work will also be available to read.

With an ever growing library of serials, BYNGE’s collection includes romance, history thriller, fantasy, self-help, non-fiction etc. Bynge is currently available in Hindi and Tamil and will soon be available in other Indian languages.

Features of the app:

  • Read web novels from top Hindi authors for free.
  • Read serially and socially. Subscribe to get new episodes every week.
  • Be part of a growing and vibrant community of readers and writers.
  • Interact with your favourite writers.
  • Write serially and get commissioned to write for smartphone-savvy readers

Talking about the BYNGE app, the famous writer Geet Chaturvedi says, “Bynge is a wonderful and revolutionary concept bringing the reading and digital world together. It’s like having a personal library available at all times. I am excited to be associated with Bynge Hindi as a writer and I am sure it will be an enthralling experience for our readers as well.”

Famous and versatile writer Manisha Kulshreshtha says, “I am equally excited to connect and write for the Bynge app. The experience one can feel is more engaging and is the best way to reach millions at a click. When our readers are out there in the digital world, I guess it’s high time we writers too reach them at their convenient place.”

“Our mission is to make quality literature attractive and accessible to the smartphone generation. We believe that popular web novels of today will get adapted to feature films and web series in the future,” says Naveen Valsakumar, co-founder and CEO of Notion Press.

The app gives every writer a way to find and connect with new and existing readers. BYNGE is now available for free on Google Play and App Store.

Best 5 gadgets for your smartphone to buy in 2021

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Have you ever realized how many cool gadgets surround us even without us noticing them? It can include smart-speakers, robot vacuums and indestructible cables. Smartphones these days are awesome. We use them as alarm clocks, for payments and communication. However, there are many cool gadgets that can take your smartphone use to another level. We have put together a list of 5 most exciting and useful gadgets for your smartphone that you are sure to love. In the list, most of these gadgets work well with both android and iOS. Let’s take a look.

Belkin Magnetic Phone Mount with Face Tracking

Belkin Magnetic Phone Mount with Face Tracking

Belkin launched the Magnetic Phone Mount this year with face tracking that works in tandem with an app and is available on the App Store. It can rotate a full 360 degrees, recognizes users’ faces and follows their movements. This makes it possible for the users to capture pictures in an angle in landscape and portrait orientations. The feature can only be used with Belkin’s app and can also links directly to users’ social media channels like Facebook, Instagram, TikTok among others. Belkin’s Magnetic Phone Mount with Face Tracking is priced at $64.99 (roughly Rs. 4,700).

Grado GT220 wireless earbuds

Grado GT220 wireless earbuds

This is one of the best headphones in the world. The Grado GT220 has a bifurcated capacitive touch system: the right side controls music playback, while the left side controls phone & voice. It helps to control calls, music and more with just a tap, or your voice with the built-in microphone. With 36 hours of listening, the wireless earbuds hold 6 hours of playtime, while their case can charge them back up 5x over. The major selling point of Grado GT220 is that they are convenient. There are no wires to untangle. It is priced at $259.00 (roughly Rs 19,000).

Adonit Snap 2 Stylus

Adonit Snap 2 Stylus

This cool gadget is specially made for iPhone users. The 1.9mm tip has a matte textured surface that provides extra friction, hence it gives better control when writing or drawing with it. The Adonit Snap 2 combines the precision of a fine point stylus so that you can doodle, draw or write on your phone with precision. It also comes with Bluetooth camera shutter remote to control iPhone’s camera. It helps you take photos and selfies instantly with the snap of a button. Not just iPhone, this Adonit Snap 2 stylus works with android phones too. It is priced at Rs 4,399.00.

Prima 1080P Pocket Projector

Prima 1080P Pocket Projector

Be it on school or movie theater, projectors are used everywhere. The Prima 1080P Pocket Projector can screen projection of up to 200 inches in HD. It is created using the DLP technology and is ideal for use across different contexts, providing the same level of excellence even when you have low lighting. The projector has 1080p resolution with a battery life of up to three hours. It is compatible with all operating devices and systems which allows you to project content from your smartphones and laptops. The Prima 1080P Pocket Projector at $399.00 (roughly Rs 29,000).

WonderCube Pro

WonderCube Pro

As the name suggests, WonderCube Pro is definitely a wonder. The company has brought all the smartphone essentials together in a single cube of size 1cc. Designed into a key chain, it has a charger, emergency power, memory, data cable, phone stand and torch. The WonderCube is originally designed for iPhones but works with Android as well.

Boult Audio launches ‘ProBass Anchor’ headphones with ANC, VA and 30-hour battery life

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A premium audio brand Boult Audio has announced ‘ProBass Anchor,’ an active noise cancellation pair of over-ear headphones for an affordable price. The ProBass Anchor boasts of 30-hour battery life with extra bass and voice assistants, aimed towards frequent commuters, WFH professionals and smartphone gamers.

The Boult Audio ProBass Anchor is a lightweight (150g) premium-designed and highly comfortable over-ear wireless headphone for the masses. It features a smooth and premium-finish exterior for an elegant look and crafted with high ergonomics and ultra-soft earcups for super comfort and prolonged use. The earcups and headband are built using soft protein leather padding for comfort and longevity.

The Boult Audio ProBass Anchor features large 40mm drivers that produce extra bass without compromising on mids and highs. Packed with Boult’s sound signature, the audio delivery is extra punchy with deep bass while accentuating the warm midst and crystal-clear sparkly highs.

The highlight of the Boult Audio ProBass Anchor is the Active Noise Cancellation or ANC feature. It focuses on cancelling or eliminating unwanted lower frequency sounds, such as engines, aviation environment, trains, traffic noise, and many others, for disturbance-free music, movies, gaming and calls. The ANC comes in very handy, especially when using the headphones while commuting or when outdoors. An onboard voice assistant feature also helps with a hands-free experience – now summon Google Assistant or Siri at the press of a button.

Lastly, a high-capacity in-built lithium-ion battery helps power the ProBass Anchor for a good 30 hours non-stop. Now you can hit the road without worrying about recharging your Boult Audio ProBass Anchor for a week or more.

The Boult Audio ProBass Anchor wireless ANC over-ear headphones will be available in black for an exclusive price of Rs 3,999 on Amazon India, starting 15 July 2021. The product carries a 1-year standard industry warranty period.

MediaTek launches Helio G96 and Helio G88 SoCs to premium smartphones

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MediaTek announced two additions to its Helio G series: Helio G96 and Helio G88. The launch of these system-on-chips (SoCs) will give device makers the ability to provide powerful smartphone features with cutting-edge display and photography capabilities to bring intelligent mobile experiences to every customer.

“With the launch of the Helio G96 and Helio G88, MediaTek advances its position as the leading mobile chip innovator, delivering new SoCs to boost display and photography experiences for the mainstream market,” said CH Chen, Deputy General Manager of Wireless Communication Products at MediaTek’s Wireless Business Group. “MediaTek is continually advancing chip performance, speed and reliability. These new Helio G series chips are at the core of incredible mobile experiences.”

The MediaTek Helio G96 SoC ensures premium everyday user experiences with its support for 120Hz displays with up to Full HD+ resolution for notably smoother scrolling of webpages and animations in apps. Helio G96 120Hz display support has no limitation in DDIC supply, C-phy or D-phy interface, and support both LCD and AMOLED display. Combined with support for up to 108MP cameras for the most detailed images, fast Cat-13 4G LTE WorldMode modem integration, dual 4G SIM and VoLTE and ViLTE services, as well as its Intelligent Resource Management Engine and Networking Engine, MediaTek’s Helio G96 brings an impressive breadth of features and capabilities to 4G smartphones.

The MediaTek Helio G88 SoC supports fast 90Hz displays to create super smooth mobile app and operating system (OS) capabilities. Its octa-core CPU features two Arm Cortex-A75 CPUs operating at up to 2.0GHz, enabling responsive reactions, fast app loading and camera captures. The Helio G88 builds on generations of photographic excellence with support for up to 64MP main cameras, a hardware depth engine for dual-camera bokeh captures, a Camera Control Unit (CCU) and Electronic Image Stabilization (EIS) and Rolling Shutter Compensation (RSC) technologies.

Key features of MediaTek Helio G96 include:

  • Incredible 120Hz FullHD+ displays
  • Supersized 108MP main cameras
  • Fast 4G LTE with Dual 4G SIM
  • MediaTek HyperEngine 2.0 Lite game technology
  • High-end 4G smartphone performance

Key features of MediaTek Helio G88 include:

  • Brilliant 64MP main cameras
  • MediaTek HyperEngine 2.0 Lite generation technologies
  • Dual 4G VoLTE
  • Integrated Voice Wakeup

With the latest chips in the Helio G series, device makers can deliver elite photography and powerful display features for the next generation of smartphones. MediaTek brings incredible mobile innovations to consumers around the world and makes premium technology accessible for the mainstream market.

Pioneer launches its hi-res special edition car component speakers in India

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Pioneer India Electronics has recently launched its 2021 Hi-Res Special Edition car component speakers, the 17cm (6.5-inch) TS-VR170C, TS-V170C, and TS-J170C. These speakers—designed by Pioneer’s audio engineers in Japan and tuned to the discerning tastes of Indian consumers—were made to deliver stunningly realistic, vivid audio that reproduces all the intricate details and emotion in every piece of music.

“At Pioneer, we always aim to deliver the best car infotainment experience to our customers. These new speakers will take us beyond the boundaries of what was thought possible in terms of car audio experience and set new benchmarks in the market. Our focus is on delivering authentic high resolution sound while being ergonomic and practical,” said Mr. Hideaki ISHII, Managing Director of Pioneer India Electronics.

According to the 2020 Audio Tech Lifestyles consumer survey conducted by Futuresource Consulting, the consumers are looking to the future and craving products with superior audio quality. At such a crucial time, the arrival of Pioneer’s new Hi-Res series seems to be pretty timely.

TS-VR170C (64,990 INR) — Creating stunningly realistic flagship sound with Japanese innovation

New Pioneer TS-VR170C Hi-Res Special Edition Speakers

Leading the 2021 Hi-Res Special Edition Speaker line-up is the TS-VR170C, specially designed and manufactured by Pioneer in Japan to produce the new ‘Pioneer Flagship Sound’ concept — a realistic audio experience that authentically reproduces the sound from musician’s voices and instruments in an excellent, broad soundstage.

To produce such a high standard of sound, Pioneer’s audio engineers employed Pioneer’s signature ‘Takumi’ craftsmanship approach, leveraging innovations from the edge of acoustics science and combining them with Pioneer’s dedication to ultimate sound quality. Taking inspiration from the company’s best award-winning speaker models in Japan, Pioneer’s engineers rigorously tested over 200 different combinations of materials, speaker shapes, and setups — all to create an ideal design that delivers a new ‘Pioneer Flagship Sound’.

The TS-VR170C’s tweeter was designed with a 25mm ‘Dual Arc Ring’ aluminum diaphragm to reproduce a wide range of high frequencies, up to 65kHz. This diaphragm works in concert with the tweeter’s voice coil, aluminum equalizer, and a powerful neodymium magnet. It minimizes distortion and ensure true-to-life accuracy, producing crystal-clear expressive high notes that make voices and musical instruments sound absolutely outstanding. Redesigned, adjustable tweeter housing also gives drivers several flexible installation options.

The TS-VR170C’s woofer was designed with a dual-layer carbon fiber cone, supported by a high-performance, space-efficient square wire voice coil, a neodymium magnet and strong aluminum die-cast basket. This setup accurately reproduces low-to-mid frequencies, free from distortion. To ensure a uniform reproduction of sound across frequencies, Pioneer created a special crossover network for the TS-VR170C that uses thicker coils, premium-grade film capacitors, and gold-plated terminals. This crossover also features a tweeter attenuator and support for bi-amp connections, giving listeners the freedom to tweak the overall sound balance to their specific tastes.

TS-V170C (31,990 INR) AND TS-J170C (19,990 INR) — Taking Pioneer’s ‘Open & Smooth’ concept above and beyond

Pioneer TS-V170C

The TS-V170C takes inspiration from Pioneer’s world-renowned Z-Series speakers and elevates the ‘Open & Smooth’ sound concept with a new design. Its aluminum tweeter diaphragm, Harmonized Synthetic Diaphragm Optimum Method (HSDOM) created via computer analysis, provides a well-tuned, wide frequency response of up to 64kHz. The speaker’s woofer, designed with a dual-layer Aramid Fiber cone, high-strength center cap, large strontium magnet, and aluminumdiecast basket accurately reproduces low and midrange frequencies. With a redesigned crossover, the TS-V170C delivers a premium sound signature with open, smooth, and detailed soundstage, creating an incredibly immersive Hi-Res audio experience.

The TS-J170C also reimagines the ‘Open & Smooth’ concept, using a mix of tried-and-tested designs and innovative technologies to bring dynamic, ‘live’ sound to drivers everywhere. While the TS-J170’s poly-imide balanced dome tweeter design produces a clear high-frequency response of up to 58kHz, the woofer’s new Injection Molding Carbonized Cone (IMCC) cone and high efficiency square wire voice coil work together with a redesigned crossover to create strong, dynamic, and immersive low-to-mid frequencies — transforming the in-car listening experience into a live studio performance.

Easy, hassle-free installation with multi-fit adaptors and pioneer carsoundfit

Pioneer has bundled the TS-V170C and TS-J170C with multi-fit adapters, multi-fit connectors, and installation accessories for tweeters. These adapter kits feature a variety of mounting options and connectors that fit a wide variety of Asian, American and Continental cars, giving drivers everywhere the option to install these speakers themselves.

Drivers looking for more information on fitment and guidance on speaker choice can use Pioneer’s CarSoundFit app, which simulates Pioneer speakers’ sound quality versus factory-fitted setups. CarSoundFit is available on the Apple App Store and the Google Play Store for most countries today.

Tech NewsWrap: Vivo Y72 5G launched in India… and more

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Vivo Y72 5G with Qualcomm processor launched in India

Vivo has launched its first 5G-enabled smartphone under Y series in India. Powered by Qualcomm Snapdragon 480 processor, the mobile phone runs Android 11 operating system and is backed by a 5000mAh battery with 18W fast charging support. The Vivo Y72 5G is offered in only one RAM and storage configuration. It is a mid-range smartphone that falls under Rs 20,000 price bracket.

Krafton announces Battlegrounds Mobile India Series 2021 esports tournament

Krafton has announced the first Battlegrounds Mobile India esports tournament named the Battlegrounds Mobile India Series 2021 in India. This will be the first esports tournament hosted by Krafton. This tournament offers a whooping prize of Rs 1,00,00,000, that will span across 3 months and only the Indian residents can become a part of it. The registrations begin July 19th, and will have 5 stages spanning across three months.

BSNL introduces facility for online bill payment

Bharat Sanchar Nigam Limited (BSNL) introduced an online payment option for its landline and FTTH customers. It will enable customers to pay their bills from the comfort of their homes and enable them to make payments in advance. As for the payment procedure, the BSNL subscribers who wish to make online payments will have to head over to the official BSNL portal.

Sennheiser launches HD 25 Blue Limited Edition DJ headphones

Audio brand Sennheiser has launched the HD 25 Blue headphones in India, which is aimed to be used by cameramen and DJs. The newly launched headphones feature blue earpads, a one-side wire and are said to deliver up to 120dB of sound output. The new edition is priced at Rs 8,499 and can be purchased online on Amazon India.

Asus brings a new range of Chromebooks to India

Asus India brings a new collection of Chromebooks with mouth-watering prices. It launches a total of 4 new Chromebook models with an average price of around Rs 21,000. The new ASUS Chromebooks offers an 11.6-inch HD LED display and the Intel Celeron N3350 processor. It comes with 4GB RAM and 32GB of storage along with two USB-C ports, a USB Type-A port, headphone/mic jack, and a microSD card slot.

Tecno unveils Camon 17, Camon 17 Pro with MediaTek SoCs, 5,000mAh battery and 90Hz display

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Transsion Holdings sub-brand Tecno today expanded its Camon series with the launch of Camon 17 Pro and Tecno Camon 17 smartphones in India. Both handsets feature a hole-punch display with the cutout placed at the top centre. While the Tecno Camon 17 Pro sports a 48MP selfie camera, the base model has a 16MP selfie camera. The Pro variant is powered by MediaTek Helio G95 processor, whereas the Tecno Camon 17 is powered by Helio G85 SoC.

As for prices and availability, the new Tecno Camon 17 Pro comes with a price tag of Rs 16,999 for the sole 8GB RAM + 128GB storage model. It comes in a single Arctic Down colour option and the launch offers include free Buds1 worth Rs 1,999 and a 10 percent instant discount on HDFC debit and credit card transactions, including for EMIs.

On the other hand, the Tecno Camon 17 costs Rs 12,999 for the sole 6GB RAM + 128GB storage model. It comes in Frost Silver, Spruce Green and Magnet Black colour options. Launch offers include a 10 per cent instant discount on HDFC debit and credit card transactions, including for EMIs.

The sale of both handsets will start on July 26, during the Amazon Prime Day.

Tecno Camon 17 Pro specifications:

The Tecno Camon 17 Pro boasts a 6.8-inch FHD+ LCD panel with a 90Hz refresh rate. It is powered by MediaTek Helio G95 SoC paired with 8GB of RAM. The phone has 128GB of storage which is expandable up to 256GB via microSD card. It houses a 5,000 mAh battery with 33W fast-charging support.

In terms of optics, the Camon 17 Pro offers a 64 MP primary sensor, an 8 MP ultrawide shooter, a 2 MP bokeh lens, and a 2 MP monochrome sensor. The hole-punch camera cutout houses a 48 MP selfie camera on the front. The Camon 17 Pro also gets a side-mounted fingerprint reader and dual speakers. It ships with Android 11 OS with the HIOS 7.6 skin.

Tecno Camon 17 specifications:

The Tecno Camon 17 features a 6.6-inch HD+ LCD panel with a 90Hz refresh rate. It comes with MediaTek Helio G85 SoC paired with 6GB of RAM. The phone also comes with 128GB of storage which can be expanded up to 256GB via microSD card. The phone packs a 5,000mAh battery with 18W fast-charging support.

On the camera front, the Camon 17 houses a 48MP primary sensor, a 2 MP depth sensor, and a third AI lens. On the front, the hole-punch camera cutout houses a 16 MP selfie camera. The Camon 17 gets a rear-mounted fingerprint reader and a single speaker. It ships with Android 11 OS with the HIOS 7.6 skin.

The Emerging Duo: Anti-allergen technology and Smart home appliances in India

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Hygiene and health consciousness is the biggest wave in our country right now. Cleanliness is certainly next to godliness and has become the best defence against COVID-19. Be it at home or outdoors in these pandemic years, the Swachchata Abhiyaan is part of our DNA now. The home hygiene quotient has evolved from the basic soap, sanitizer, the masks to the high-tech robotic vacuum cleaners and mops and air purifiers. There is more than a significant surge in the awareness and sale of home automation and hygiene products. An increasing number of Indian families in urban areas are opting for robotic cleaners and automating several home appliances to take care of domestic chores and keep their surroundings sterile.

Approximately 20-30% of the total population in India suffers from at least one allergic disease. Out of this, about 15% develop Asthma according to the National Health Portal. Infectious diseases during early childhood, environmental pollution, allergen levels, and dietary changes are the major four reasons for major allergies in our country. With the current outbreak of COVID-19, frequently cleaning and disinfecting the home is essential for keeping the family safe and healthy. It’s important to note that cleaning a surface – simply removing dirt and particles – is not the same thing as disinfecting it to kill viruses and bacteria.

“When technology is trickling down to nearly every aspect of life, it will disrupt the inconvenience that we still have to face in this day and age. Thankfully, smart home gadgets are helping us become more efficient and effective by reducing our workload and doing away with our physical constraints – one task at a time”

While before the pandemic, air purifiers were the prominent anti-allergen or anti-virus appliance that was being used by masses but now anti-allergen technology is going to be the key feature that is a must-have for any smart home automation device. From air conditioners to refrigerators, almost every home device comes with antivirus or anti-allergy features nowadays. In India, home automation was also viewed as an object of luxury and not a necessity. However, people are not only self-aware about basic hygiene but they are also very keen to adopt such positive practices in their day-to-day lifestyle and brands have started catering to these needs of the consumers.

COVID-19 have led to a spurt in automated devices that mop, scrub and vacuum household unobtrusively since most of the people are jittery about maids entering homes and, in a bid to become self-reliant, working for the population in metros are increasingly opting for automated cleaners. The role of technology in building smart home appliances is not only limited to the ease of the users but also delivers health benefits. Given the unusual circumstances placed upon them with the work-from-home scenario, it’s perhaps no surprise that home automation coupled with anti-allergen technology will continue to play a major part in hygiene practices. Anti-Allergen system for robotic vacuum cleaner traps and locks pollen and mold allergens and this combination can even help decrease the number of asthmatic or allergic reactions.

Smart devices are transforming every sphere of our lives – from ambiance to convenience. Smart devices, today, are adding unmatched comfort and convenience to modern Indians’ everyday lifestyles. The ability of smart devices to integrate seamlessly into existing infrastructure without requiring many changes in wiring while also fulfilling the aim of enabling automation makes it suitable for homes in India. Home automation does not need too much of a hassle for the user. In other words, we require a smart home that is well-equipped with several devices that automate tasks that are usually handled by humans. There is an increasing need for comfort, and ease coupled with the rising disposable incomes of the people living in metro cities. When technology is trickling down to nearly every aspect of life, it will disrupt the inconvenience that we still have to face in this day and age. Thankfully, smart home gadgets are helping us become more efficient and effective by reducing our workload and doing away with our physical constraints – one task at a time!

The author, Pulak Satish Kumar, is Director and COO, Puresight Systems (iRobot India).

Noise launches ColorFit Ultra smartwatch with 1.75-inch HD Display, SpO2 monitor and 60 sports modes

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Homegrown connected lifestyle brand Noise has announced the launch of ColorFit Ultra, which claims to be the mightiest upgrade to its best-selling smartwatch series. The latest smartwatch by Noise will be launched on Amazon at an introductory price of Rs 4,499, July 16 onwards. ColorFit Ultra is designed to offer a holistic fitness and lifestyle experience to Indian consumers.

The uber-stylish smartwatch, having an aluminium alloy body, comes in six colour variants. It has a sleek button on the right side of the watch that can be used for navigating across UI to perform multiple tasks. The smartwatch has the proprietary TruView™ 1.75” HD Display that is the biggest smartwatch display by Noise and offers a sharp 320x385px resolution. The smartwatch is compatible with the NoiseFit app, which offers additional tracking features and detailed insights with health reports. It also allows users to access 100+ trendy, personalised watch faces which can be customised as per their preference.

ColorFit Ultra is equipped with 60 sports modes and is IP68 waterproof, allowing users to enjoy all their indoor and outdoor activities. The smartwatch has multiple sensors at the back that help in the functioning of tracking and monitoring features including SpO2, stress, 24/7 heart rate, REM, and sleep cycles. It also has specialised features for women, such as the menstrual health tracker. Apart from the health and wellness-tracking features, the smartwatch offers battery longevity for up to 9 days.

Productivity is something that has been taken care of, with features like calls/SMS quick replies, world clock, stock market info (available via OTA) and flashlight. In addition, screen lock with press and hold mechanism ensures safety of your data.

Gaurav Khatri, Co-Founder, Noise, said, “We, at Noise, are elated to introduce India’s first smartwatch with the biggest display, a fully-packed Noise Health Suite and productivity features under 5K. ColorFit Ultra offers them an open ground to indulge in several activities that offer them more personalised intelligence on their health. The fitness enthusiasts are consistently demanding a holistic experience with more insightful data and comprehensive health reports. As a brand, we strive to connect and support our consumers in their quest to follow a healthy lifestyle.”

Akshay Ahuja, Category Leader – Consumer Electronics, Amazon India, said, “Noise is recognized for its cutting-edge technology and has always offered the best quality and products at an attractive price point. We are thrilled to bring Noise ColorFit Ultra and strengthen our wearable and smartwatch portfolio by providing customers a smartwatch with unique health & fitness features. Today’s launch reiterates our commitment to latest products, across categories, to our customers during the Amazon Prime Day period.”

Noise ColorFit Ultra is set to offer the mightiest upgrade in the smartwatch market and is loaded with features crafted to boost the users’ wellness and productivity. Noise has been catering to the growing demands of wearable devices in India and has emerged as the market leader in the category. The company has once again been ranked as India’s no.1 Wearable Watch Brand by the IDC’s Worldwide Quarterly Wearable Device Tracker, Q1 2021.

Cybersecurity Perils – Tips on how to ensure protection from new threats entering 2021

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The business ecosystem is only as strong as its weakest link. The COVID-19 pandemic forced a swift implementation of remote working and policies to facilitate the same. The struggle to adjust and ensure smooth operations also brought forward new and unexpected security challenges triggered by new workplace environments. The cybersecurity landscape is influenced by the disruption caused by the pandemic, which includes plausible threats anticipated by the organization. Let us look into some of the security threats that are an integral part of hybrid work culture.

Network security without borders

Cloud applications became obligatory as organizations moved to borderless work environments. This move shifted the focus of cybercriminals to the home office. Unpatched home networks became a fertile ground for cyber threats. Company data was breached to gain a foothold into corporate networks, from hacking to spamming to phishing attacks and business email compromise.

Hybrid organizations posing a risk

With work and personal data being stored on the same devices and cloud applications, companies will be required to make changes to their data management policies security can no longer be focused on the data center and instead must move to the cloud.

Connected devices

Driven by trends such as 5G, the internet of things (IoT), and smart systems, the number of devices connected on the cloud is expected to reach over 25 billion globally by 2021. IT teams, however, are scrambling to achieve compliance and address new vulnerabilities resulting from rapid cloud migration.

Insider threats

While attacks by external factors are common, the COVID-19 pandemic has seen a steep rise in insider threats. While malicious elements find it easier to move the organizational data in remote working conditions, most of the data breaches are accidental and unintentional where someone within the organization does compromise their privilege.

The blurring line between digital and physical domains combined with the high number of cyber-security breaches in 2020 is a reminder that traditional, reactive approaches are ineffective against cybercriminals’ sophisticated threats. The future of security lies in a proactive approach designed to prevent attacks. Implemented as a strategic solution, companies need a unified Data Loss Prevention (DLP) solution that can resolve traditional cybersecurity limitations and address the remote workforce’s new vulnerabilities. The DLP solution’s core technology enables accurate identification of the sensitive data that needs to secure and take remedial action in case of an incident.

“DLP offers both content inspection and contextual analysis of data sent over email and instant messaging services. Moreover, it secures data in motion over the network, in use on a managed endpoint device, and at rest in on-premise servers, cloud applications, and cloud storage, thereby addressing the risk of accidental leaks exposure of sensitive data outside authorized channels”

DLP offers both content inspection and contextual analysis of data sent over email and instant messaging services. Moreover, it secures data in motion over the network, in use on a managed endpoint device, and at rest in on-premise servers, cloud applications, and cloud storage, thereby addressing the risk of accidental leaks exposure of sensitive data outside authorized channels. The comprehensive technology can offer both network monitorings on devices and gateway platforms available in two broad categories, Enterprise DLP, and Integrated DLP.

Implementing a security-focused company policy covering every perimeter of the operations from office to home to USB devices is the key to resilience in the cyber-world. Moreover, organizations must ensure that employees are trained in identifying, preventing, and mitigating data breaches and leaks at all times. An integrated security solution will help gain better insights into data security challenges, prioritize security alerts through data intelligence, and deliver higher-value through reduced complexity with minimal disruption to the organizational framework.