KFC has seen enormous success all over the world with dozens of outlets to its name and with India being one of its biggest markets, you can be sure that the company will only get phenomenal results in a country with the second largest population on the planet.

KFC India has seen both good and bad days while right now it is doing extremely well considering that fact that business had taken a sudden dip due to the Covid-19 pandemic but now things are slowly coming back to normal.

Brief Up

KFC has a red and white stripped bucket as its signature to serve food but right now it is going to see an image makeover. The grapevine is that the bucket will make its debut as a Non-Fungible Token (NFT) in the digital world.

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For the unversed, NFT is a blockchain based digital collectible, which is Ethereum in this case and has been named ‘BuckETH’, which the company claims to be a one-of-a-kind single collectible and will be hosted on the OpenSea NFT marketplace.

This is going to be a special occasion to launch BuckETH as KFC is celebrating a huge milestone of opening 600 restaurants, across 150 cities throughout India whilst the KFC BuckETH displays an amalgamation of all designs.

KFC has high hopes on this new format to become successful as it feels that introducing BuckETH is a unique way to present something new in a digital avatar to go with the present era where digital media rules the roost.

KFC has become the third fast food brand, after Taco Bell, Burger King, and McDonald’s, to step into the NFT Area sector and come out with a unique feature, which it has done to surprise its loyal customers by presenting something new.

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