Chef Hemant Oberoi, Ajay Chopra launch ‘Knosh,’ a food-tech portal

HomeIn-FocusChef Hemant Oberoi, Ajay Chopra launch ‘Knosh,’ a food-tech portal

Celebrity Chef Hemant Oberoi and Chef Ajay Chopra launched the food-tech platform Knosh in Gurgaon, which delivers unique dishes from award-winning chefs to your house.

Chef Hemant Oberoi will serve as Knosh’s mentor, while Chef Ajay Chopra will serve as the platform’s brand ambassador.

Knosh is India’s first and only epicurean platform, bringing together award-winning chefs from around the world on one platform. Food enthusiasts can now enjoy gastronomic delicacies prepared by hand-picked chefs in the privacy and comfort of their own homes.

The chef-to-customer platform is already available in Gurgaon, with plans to extend to Delhi NCR, Mumbai, Bangalore, and Dubai in the near future. Knosh is a collaboration of multiple chefs that includes Chef Hemant Oberoi, Ajay Chopra, Vanshika Bhatia, Sabyasachi Gorai ( Saby), Vaibhav Bhargava, Sweety Singh, Zebi Zubair, Nishant Choubey, Jajos, Harangad Singh and Rajesh Roy of Le Meridien Gurgaon.

The Knosh platform includes a variety of cuisine professionals who are masters at creating authentic dishes in addition to celebrity chefs. Chefs are only onboarded by invitation, creating an exclusive dinner experience.

Knosh is led by a solid team that comprises cofounders Sumbul Siddiqui, Ajay Malhotra, and Samrat Das Gupta, as well as Chef Ajay Chopra, who has extensive industry knowledge and connections. The management team has worked in a variety of industries and has extensive expertise operating large-scale operations across India.

“Food industry has changed dramatically in recent times. We wanted to build a platform that enhances the brand value of Chefs and bring these food innovators in front of our customers. Chefs take the centre stage on our platform. Knosh offers ‘eat-ertainment’ and brings fine dining to your doorstep in an easy and convenient manner. Besides offering signature meals from chefs of various cuisines, our focus is on leveraging technology to enhance food experiences. The road ahead includes-hosting Chef’s Table at exclusive locations, AI driven health subscription meals and live streaming food events. We want to create magical food experiences for our patrons through an integrated social food platform,” explains Sumbul Siddiqui, Co-Founder & CEO, Knosh.

The qualities of this platform are its USP. It gives customers the option of ordering same-day delivery or pre-purchasing meals for up to ten days. A multi-cart option is available, allowing clients to order from a variety of chefs in one single order. It includes curated menu with handpicked bestseller dishes.

Knosh is more than just an ordering app because it has hand-picked chefs and isn’t trying to be a Craigslist-style platform. “Knosh is a platform that connects master chefs with gastronomes, where chefs get the opportunity to create food experiences for them. The pandemic has proved that eating at home is the new ‘eating-out’. People should be able to discover good food without having to visit a restaurant. I am excited to be a part of this platform that is set to revolutionize the food space,” says Chef Ajay Chopra, brand ambassador of Knosh.

Brand Knosh lays emphasis on curated and personalized culinary experiences. “Knosh is a path-breaking concept bringing the fine-dining experience to your doorstep at an affordable price. This is a win-win for chefs and customers alike and the best thing is it does not restrict itself to a particular cuisine. Through this platform I would be able to mentor a lot of chefs as well,” says Chef Hemant Oberoi, Mentor, Knosh.

With founders, prominent chefs, and food connoisseurs from the NCR in attendance, the inaugural event at Le Meridien Gurgaon was a food-filled occasion.

“It gives me immense pleasure to associate with brand Knosh that lays emphasis on touching lives and creating magical moments through food, something we as a brand believe in as well,” says Sanjay Gupta, General Manager, Le Meridien Gurgaon.

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