Instagram Is Finally Testing a Repost Button for the Main Feed

Highlights

• Instagram is testing a repost button for the main Feed.
• It will allow users to reshare their own and others’ posts directly in the feed.
• Some users have already spotted the button, but many are receiving an “unable to post” warning.
• Instagram is also exploring an Instagram-only app and new feed customisation options.

Caption – Repost button coming to Instagram soon. (Photo by Solen Feyissa on Unsplash)

It looks like Instagram might finally be adding a repost button to the main Feed. Since this is a feature users have been asking for for years, this will most definitely be something Instagram users will appreciate. The company has confirmed it’s testing this native repost option and some users have already started seeing it pop up in their accounts.

However, we would like to remind our readers that this isn’t Instagram’s first attempt at reposts. Some might remember the platform tested a similar feature back in 2022. Although it looks like the platform is more serious about making it official now.

Caption – Some users reportedly have seen a repost button on an Instagram post. (Image credit – @howfxr on X)

According to early reports and confirmed screenshots shared with TechCrunch, users will be able to repost not just their own content, but also posts from others, right into the main Feed. Many users confirmed spotting the repost button on X (formerly Twitter) but were reportedly getting an “unable to post” warning upon clicking on the button.

There’s a repost button on Instagram posts now, but I can’t use it 👀

I’m getting a “Unable to post” warning when I tap it. Maybe reposts are coming soon to Instagram, just like in Threads. pic.twitter.com/he4Rwbqcai

— ㆅ (@howfxr) June 13, 2025

As of now, the only official way to share someone else’s post is by adding it to your Story. That led many users to rely on third-party apps or simple screenshots to re-share content. A native repost button could help streamline the process and ensure original creators get proper credit, potentially boosting their reach and visibility.

This move also comes at a time when Instagram is facing growing pressure from competing platforms, many of which already have repost options as a core feature. So it’s not surprising Instagram is finally catching up.

The platform has also hinted at other updates, like an Instagram-only app and more feed customisation options beyond the usual chronological view.

As of now, there’s no confirmed timeline for a wider rollout.

FAQs

Q1. What is Instagram testing with its new repost feature?

Answer. Instagram is testing a native repost button for the main Feed, allowing users to reshare their own and others’ posts directly in the feed.

Q2. Can all Instagram users access the repost button yet?

Answer. No, some users have spotted the button, but many are receiving an “unable to post” warning, indicating that the feature is still in early testing.

Q3. What other updates is Instagram working on?

Answer. Instagram has hinted at an Instagram-only app and new feed customisation options, suggesting bigger changes beyond just the repost button.

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