Highlights

• Indian smartphone market sees 15% growth with 35.3 million units sold.
• Samsung leads with a 19% market share, followed closely by Xiaomi and vivo.
• Xiaomi’s success driven by its focus on mass-market 5G smartphones.
• Apple’s iPhone 15 gains traction from price cuts and promotional offers.

The Indian smartphone market is seeing a boost apparently.

As per a report from the technology market research firm Canalys, the country saw 15% year-over-year growth in the first quarter of 2024 (January to March).

India’s Smartphone Market on the Rise

During this period, a total of 35.3 million smartphone units were sold in India.

Samsung maintained its position as the market leader, shipping 6.7 million units and capturing a 19% market share.

Xiaomi secured the second spot by shipping 6.4 million units, largely driven by its ongoing focus on mass-market 5G smartphones.

Vivo claimed the third position with 6.2 million units shipped.

Canalys reported that OPPO (excluding OnePlus) and realme completed the top five vendors, shipping 3.7 million and 3.4 million units, respectively.

Samsung’s success can be attributed to the positive reception of its Galaxy S24 launch, a strong AI-focused marketing campaign, and attractive pre-sale incentives.

Xiaomi’s mass-market 5G strategy also paid off, fueled by popular models like the Redmi 13C 5G and the Redmi Note 13 5G series.

Notably, brands such as Motorola, Infinix, and Apple achieved double-digit growth in the Indian market during this quarter.

Apple’s iPhone 15 model particularly stood out due to multiple price reductions and promotional offers.

FAQs

What was the total number of smartphones sold in India during the first quarter of 2024?

In the first quarter of 2024, from January to March, the Indian smartphone market saw the sale of 35.3 million units.

Which company led the Indian smartphone market in early 2024?

Samsung maintained its lead in the Indian smartphone market during the first quarter of 2024, shipping 6.7 million units and capturing a 19% market share.

What strategies contributed to Xiaomi’s performance in the Indian market?

Xiaomi secured the second spot in the Indian market by focusing on mass-market 5G smartphones, highlighted by models like the Redmi 13C 5G and Redmi Note 13 5G series.

How did Apple perform in the Indian smartphone market during this period?

Apple achieved double-digit growth in the Indian market, significantly boosted by multiple price reductions and promotional offers for its iPhone 15 model.

What were the total shipments and market share for other notable smartphone brands in India?

vivo, OPPO, and realme were also top performers, with vivo shipping 6.2 million units, OPPO (excluding OnePlus) 3.7 million, and realme 3.4 million units in early 2024.

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