India might well be planning yet another strike on popular Chinese brands, and this time it might restrict them from selling smartphones under Rs 12,000, which is a price point that many people in the nation find to be enticing. The specifics are listed below.
According to a Bloomberg report, this is being done to promote Indian smartphone brands. It’s safe to argue that their position in the market has only gotten worse over the past few years. Companies like Xiaomi, Realme, and even Transsion Holdings will be impacted by this move.
According to Counterpoint Research, these are the companies that made up one-third of India’s sales volume in the sub-Rs 12,000 price range in the April–June quarter of this year. Chinese brands have dominated the market in India.
However, there is no word on what the Indian government plans to do about this. There may be a new policy for this or “informal routes to indicate its preference to Chinese companies,” but neither is certain at this time. There is no official statement about this. So, it’s still unclear how things will turn out.
In the event that this transpires, a serious action will be taken that will follow the pattern of the country’s 2-year-old ban on Chinese apps. Battleground Mobile India, also known as BGMI, was just deemed unplayable in India, and the country has already banned hundreds of other apps, including TikTok, PUBG Mobile, Garena Free Fire, and a lengthy list of others. It appears that this was done to protect the security and privacy of Indian citizens.
India then invited people to support its “Atmanirbhar Bharat” drive and purchase Indian brands. The Indian government has recently started to look into brands like Vivo and Oppo for tax evasion.
Both the brands and the Indian IT Ministry have remained silent on the subject. It is therefore more beneficial to hold off until more details are available.