Highlights

• Hulu and Disney+ announce restrictions on password sharing within the US.
• March 14, 2024, set as the compliance deadline for Hulu’s new terms.
• Streaming platforms employ IP monitoring and viewing pattern analysis to enforce rules.
• Netflix’s earlier campaign against password sharing paves the way for Hulu and Disney+.

Hulu and Disney+ have initiated stringent measures to curb password sharing, mirroring Netflix’s approach, to secure their streaming services.

This crackdown aims to limit account usage to individuals within a single household, challenging the prevalent practice of sharing streaming account credentials among friends and families across different households.

Hulu and Disney+ Enforce New Rules

Disney+ has recently extended its password-sharing restrictions to the United States, having already implemented such measures in Canada.

Subscribers are being informed through emails about updated terms and conditions that now explicitly restrict password sharing outside one’s household.

Similarly, Hulu has updated its Terms of Service to expressly prohibit the use of shared passwords beyond the subscriber’s primary residence.

Hulu has set a compliance deadline of March 14th, 2024 for this.

Methods of Enforcement

To enforce these new rules, streaming companies are deploying sophisticated techniques to detect unauthorized account sharing.

Monitoring IP addresses to identify logins from multiple locations is one such method, alongside efforts to thwart the use of VPNs that disguise a user’s actual location.

Additionally, streaming platforms are analyzing viewing patterns, looking for telltale signs of account sharing, such as simultaneous streaming of different content from separate locations — a scenario less common within a single household.

The Motivation Behind the Crackdown

For streaming services, password sharing represents not only a breach of terms but also a missed opportunity for revenue generation through potential additional subscriptions.

Netflix spearheaded this campaign a year ago, with the streaming giant enhancing account security measures and introducing features like Transfer Profile and Manage Access and Devices to encourage individual account usage.

This shift in policy marks a significant change for many viewers, especially younger audiences who have traditionally relied on their parents’ or friends’ subscriptions for access to streaming content.

As for the impact closer to home, neither Hulu nor Disney+ offer their services in India although Hotstar has followed in Netflix’s footsteps to curb the practice of sharing passwords.

FAQs

What changes have Hulu and Disney+ made regarding password sharing?

Hulu and Disney+ have updated their terms and conditions to restrict password sharing to individuals within the same household, aiming to limit account usage to family members living under one roof.

How will Hulu and Disney+ enforce the new password sharing rules?

These streaming services will use technology to monitor IP addresses and analyze viewing patterns to detect and prevent unauthorized sharing of accounts between different households.

Why are streaming services cracking down on password sharing?

Password sharing is viewed as a lost opportunity for additional revenue, as it allows people outside the subscriber’s household to access content for free. Streaming platforms are enforcing these rules to encourage individual subscriptions.

What is the deadline for Hulu subscribers to comply with the new rules?

Hulu subscribers are required to comply with the new terms of service, which prohibit password sharing outside of the primary residence, by March 14, 2024.

How does Netflix’s approach to password sharing compare to Hulu and Disney+?

Netflix initiated the crackdown on password sharing by implementing enhanced security measures and introducing features to encourage individual account usage, setting a precedent that Hulu and Disney+ are now following.

Also Read: Disney Plus App Integrates Hulu Content for Expanded Streaming Experience

Also Read: Netflix Implements Password Sharing Restrictions in India: Learn About the New Rules, and More

Also Read: Disney + Hotstar Restricts Account Sharing Following Netflix Password Sharing Crackdown