Honor’s re-entry into the Indian smartphone arena has been marked with significant buzz, courtesy of the recently launched Honor 90 5G.
However, there’s more in store for the brand’s loyalists and the broader tech community.
The highlight? Honor’s intention is to kickstart Honor manufacturing operations in India by the first quarter of 2024.
Honor, once a subsidiary of Huawei, had made an indelible mark in the Indian market with its range of smartphones.
While the brand faced challenges globally due to various factors, its re-launch in India under the aegis of HTech has been met with optimism.
The company has not just taken over the reins of distribution but also indicated a deeper engagement with the Indian market.
Madhav Sheth, the CEO of HTech, in a recent dialogue with the Economic Times, shed light on the company’s ambitious plans.
An investment to the tune of Rs. 400 crore has already been earmarked for setting up operations and distribution networks.
Yet, the most significant reveal was about Honor’s manufacturing blueprint for India.
The company is in advanced talks with three contract manufacturers to realize its vision of ‘Make in India’.
This strategic move, slated for the January-March 2024 period, signals Honor’s commitment to the Indian market and its broader vision of localization.
The emphasis on manufacturing locally is not just a business strategy; it’s a testament to India’s stature in Honor’s global roadmap.
As Sheth pointed out, the company’s strategy for 2024 is already carved out, and India plays a pivotal role in it.
While he remained discreet about the “big plans” in store, the focus on manufacturing offers a hint at the long-term engagement Honor envisions for India.
HTech’s manufacturing initiative is a significant step not just for the brand but also for the Indian smartphone manufacturing ecosystem.
It will be interesting to observe how this move reshapes market dynamics and what it means for Indian consumers in terms of product offerings and pricing.
With a clear strategy and a robust product like Honor 90 5G spearheading its return, Honor seems poised for a vibrant chapter in the Indian market.
Honor aims to initiate its manufacturing activities in India by the first quarter of 2024.
HTech is leading the charge for Honor’s distribution and upcoming manufacturing in India.
HTech has earmarked an investment of Rs. 400 crore for establishing Honor’s operations and distribution networks in the country.
While the primary focus is on the Indian market, there hasn’t been any specific announcement about the exclusivity of the locally manufactured units.
Also Read: HONOR Pad X9 India Launch Soon with 11.5″ 120Hz 2K display, 6 speakers: Listed officially on Amazon
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