Highlights
- HTech strategic move to start local manufacturing operations by January-March 2024.
- Significant investment by HTech to set up Honor’s operations and distribution networks in India.
- Collaboration with three contract manufacturers under discussion to streamline the production process.
- India highlighted as a pivotal market in Honor’s global roadmap for the coming years.
Honor’s re-entry into the Indian smartphone arena has been marked with significant buzz, courtesy of the recently launched Honor 90 5G.
However, there’s more in store for the brand’s loyalists and the broader tech community.
The highlight? Honor’s intention is to kickstart Honor manufacturing operations in India by the first quarter of 2024.
A New Chapter in Honor’s India Story
Honor, once a subsidiary of Huawei, had made an indelible mark in the Indian market with its range of smartphones.
While the brand faced challenges globally due to various factors, its re-launch in India under the aegis of HTech has been met with optimism.
The company has not just taken over the reins of distribution but also indicated a deeper engagement with the Indian market.
HTech’s Blueprint for Honor
Madhav Sheth, the CEO of HTech, in a recent dialogue with the Economic Times, shed light on the company’s ambitious plans.
An investment to the tune of Rs. 400 crore has already been earmarked for setting up operations and distribution networks.
Yet, the most significant reveal was about Honor’s manufacturing blueprint for India.
The company is in advanced talks with three contract manufacturers to realize its vision of ‘Make in India’.
This strategic move, slated for the January-March 2024 period, signals Honor’s commitment to the Indian market and its broader vision of localization.
India: A Key Strategic Market
The emphasis on manufacturing locally is not just a business strategy; it’s a testament to India’s stature in Honor’s global roadmap.
As Sheth pointed out, the company’s strategy for 2024 is already carved out, and India plays a pivotal role in it.
While he remained discreet about the “big plans” in store, the focus on manufacturing offers a hint at the long-term engagement Honor envisions for India.
Honor’s Future in India?
HTech’s manufacturing initiative is a significant step not just for the brand but also for the Indian smartphone manufacturing ecosystem.
It will be interesting to observe how this move reshapes market dynamics and what it means for Indian consumers in terms of product offerings and pricing.
With a clear strategy and a robust product like Honor 90 5G spearheading its return, Honor seems poised for a vibrant chapter in the Indian market.
FAQs
When is HTech planning to start its manufacturing operations in India?
Honor aims to initiate its manufacturing activities in India by the first quarter of 2024.
Who is overseeing Honor’s reintroduction and operational setup in India?
HTech is leading the charge for Honor’s distribution and upcoming manufacturing in India.
How much has HTech invested in setting up Honor’s operations in India?
HTech has earmarked an investment of Rs. 400 crore for establishing Honor’s operations and distribution networks in the country.
Will HTech’s India-made phones be exclusive to the Indian market?
While the primary focus is on the Indian market, there hasn’t been any specific announcement about the exclusivity of the locally manufactured units.
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