Caption – Google is using AI to turn your online shopping experience more convenient and conversational. (Image credit – Google)
Google is taking online shopping to the next level with new AI-powered features that were just announced at Google I/O 2025. The latest update to Google AI Mode introduces two major additions, which are a virtual Try-On tool for clothes and a “buy for me” option that can handle purchases automatically. Here’s what we know.
The idea of trying on clothes virtually isn’t new, but generative AI is making it far more realistic. Google’s new virtual Try-On feature uses its custom image generation model to show you how clothes might look on your body.
According to Google, the model understands the way clothes “fold and fall on skin,” giving you a much more accurate preview. All you need to do is upload a photo and the AI will generate an image of you wearing the item.
This feature is powered by Google’s Shopping Graph, which includes access to 50 billion products online. It works a lot like an AI image prompt, giving you a near-instant visual of how a specific outfit could look on you.
Virtual try-ons are now available in the U.S. through Search Labs.
The second big update is all about convenience.
Google is adding a feature called “buy for me” that lets its AI assistant handle the entire checkout process. After you’ve set a price alert on a product, Gemini (Google’s AI assistant) will notify you when that price is hit. You can then choose the “buy for me” option and let the AI take care of the rest.
It will use your saved card and personal details to complete the purchase without needing to visit the store’s website.
This shopping experience is designed to be more conversational. Instead of just searching for a product, you can tell the AI what you’re looking for, whether it’s style, colour, size or type, and that’s it. It will suggest products, help you compare options and even refine suggestions based on your feedback.
It’s like having your own personal shopping assistant, powered by Gemini and the Shopping Graph.
Google says the updated AI Mode and the “buy for me” feature will roll out “in the coming months.” The virtual try-on tool, however, is already live in Search Labs for users in the U.S.
Answer. Google’s virtual try-on feature uses generative AI to show users how clothes fit by analyzing how fabric folds and falls on the skin using custom image generation.
Answer. The “buy for me” feature allows Gemini AI to track product prices, send alerts when they drop, and complete purchases automatically using saved payment details.
Answer. The virtual try-on tool is already live in Search Labs (U.S.), while the “buy for me” feature is set to roll out in the coming months.
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