Google Search Generative Experience Goes Global, Adds New Languages

Highlights

• Google rolls out Search Generative Experience (SGE) to 120 additional countries, enhancing global search interactions.
• SGE now supports Spanish, Portuguese, Korean, and Indonesian, making the AI search tool more accessible.
• Enhanced search features include streamlined follow-up queries and a context-aware translation tool.

Google’s innovative Search Generative Experience (SGE), initially unveiled in the United States and subsequently launched in India and Japan, is now reaching a global audience.

The tech leader has announced the introduction of SGE across an additional 120 countries and territories, providing a broader audience with access to enhanced AI-driven search capabilities.

This expansion includes the incorporation of four new languages: Spanish, Portuguese, Korean, and Indonesian, catering to a diverse user base.

As part of this global rollout, users from countries like Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya, and South Africa, among others, will gain access to SGE starting Wednesday.

Google’s Search Labs, the testing ground for innovative features within the Google app on both Android and iOS platforms, is where users can experience the SGE.
To activate it, users simply tap on the Search Labs icon and proceed to enable SGE.

At present, this expansion is available via Google Chrome on desktop, with the promise of integration within the Google app on mobile devices to follow shortly.

New functionalities accompany SGE’s global introduction, promising a more interactive and intuitive search experience.

Enhanced features include streamlined follow-up queries, allowing users to delve deeper into topics without leaving the search results page.
This feature is set to debut in the US, with plans to extend it worldwide.

Moreover, a refined translation tool will highlight words with multiple potential meanings within search phrases.

This will enable users to pinpoint precise translations by selecting the contextually appropriate meaning, with a rollout beginning in the US for English-to-Spanish translations.

Finally, the definitions feature of SGE, first made available for subjects such as science, economics, and history, is being expanded to encompass areas like coding and health information, with this enhancement first appearing in English for US users.

FAQs

What is the Search Generative Experience (SGE) by Google, and which new countries have access to it?

SGE is an AI-driven search enhancement by Google that provides a more interactive and comprehensive search experience. It has been expanded to include 120 new countries, including Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya, and South Africa.

Which new languages has Google’s SGE added, and how will it help users?

Google’s SGE has incorporated Spanish, Portuguese, Korean, and Indonesian. This update allows native speakers of these languages to access AI-enhanced search capabilities, resulting in more accurate and contextually relevant search results.

What new features does the SGE global rollout include?

The global rollout of SGE introduces streamlined follow-up queries, a feature for deeper topic exploration directly from search results. Also, an advanced translation tool will aid in understanding words with multiple meanings in search queries, providing precise translations based on context.

How can users enable the Search Generative Experience in their Google apps?

Users can activate SGE by tapping on the Search Labs icon within the Google app on both Android and iOS platforms and enabling the feature from there. It’s currently available on Google Chrome desktop, with mobile integration to come.

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