Samsung Galaxy S24 Ultra Achieves Top Sales as Best-Selling Android Device in Q1 2024: Counterpoint

Highlights

• Galaxy S24 Ultra captures 1.9% of global smartphone sales, leading Android devices.
• Samsung’s flagship priced above $1000 excels in a market dominated by cheaper models.
• Enhanced with GenAI features, the S24 Ultra distinguishes itself in high-end smartphone sector.
• Samsung’s Q1 revenues hit $51 billion, bolstered by strong demand for its S24 series.

The Samsung Galaxy S24 Ultra was the best-selling Android phone in the past three months.

As per usual, the first four spots unsurprisingly went to Apple’s iconic iPhones.

However, the Galaxy S24 Ultra managed to carve out its niche, snagging an impressive 1.9% of total smartphone sales in the quarter.

This comes as a great feat, knowing that the S24 Ultra is the only Android device on the list priced above the $1,000 bracket.

“The S24 series was the first to reach the market with GenAI features and capabilities, allowing users to create unique content and experience a new level of interaction with their smartphones,” says the Counterpoint Research report.

“The strong performance of the S24 series can be attributed to Samsung’s early refresh of the series, and its efforts in generative AI (GenAI) technology,” Counterpoint says. “The S24 series was the first to reach the market with GenAI features and capabilities, allowing users to create unique content and experience a new level of interaction with their smartphones.”

Samsung Making a Push for the Top

Looking back to the same period in 2023, the contrast was stark—the more budget-friendly Galaxy A13 topped the highest-selling Android phone charts, while the S23 Ultra languished at sixth place with a mere 1.3% market share.

First to market with GenAI features and capabilities is how analysts credit Samsung’s move.

Well, right there, Samsung caught the imagination of many with its embracing the world of the latest generative AI.

S24 Series Propelled by AI

However, it wasn’t the integration of GenAI alone that catapulted the Galaxy S24 series up this pedestal.

Samsung’s marketing prowess and the wide availability of its devices took the sales to another level.

The regular Galaxy S24, along with the mid-range Galaxy A54 and A34, secured admirable positions in the top 10 list, further tightening Samsung’s grip over the Android market.

That success has come as a blessing for Samsung, with the company reporting revenues of a staggering $51 billion in Q1, fuelled by the strong demand for its flagship lineup.

Samsung has navigated this changing landscape of smartphones through adaptation and innovation, which has continued to be a successful strategy in the highly competitive Android market.

Here are the top 10 best-selling models of smartphones globally for Q1 2024, along with the percentage of total smartphone sales they captured:

iPhone 15 Pro Max: 4.4%
iPhone 15: 4.3%
iPhone 15 Pro: 3.7%
iPhone 14: 1.9%
Galaxy S24 Ultra: 1.9%
Galaxy A15 5G: 1.5%
Galaxy A54: 1.4%
iPhone 15 Plus: 1.3%
Galaxy S24: 1.0%
Galaxy A34: 1.0%

SAMSUNG GALAXY S24 ULTRA SPECIFICATIONS

Key Specs

General

Performance

Display

Design

Camera

Battery

Storage

Network & Connectivity

Multimedia

Sensors

FAQs

What market share did the Samsung Galaxy S24 Ultra achieve this quarter?

The Galaxy S24 Ultra secured 1.9% of the total smartphone sales this quarter, making it the top-selling Android phone during this period.

How does the sales performance of the Galaxy S24 Ultra compare to last year’s model?

Unlike the Galaxy S23 Ultra, which held a 1.3% market share and ranked sixth, the S24 Ultra significantly improved its position to become the best-selling Android phone.

What features contributed to the Galaxy S24 Ultra’s success in the market?

The integration of advanced GenAI capabilities has been key in differentiating the Galaxy S24 Ultra from competitors, appealing strongly to tech-savvy consumers.

How did Samsung’s marketing strategies impact the Galaxy S24 Ultra sales?

Effective marketing and widespread availability were crucial in propelling the Galaxy S24 Ultra to high sales, alongside its innovative features.

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