Call of Duty: Modern Warfare 2 had the best opening weekend in series history this past weekend, continuing Activision’s decade-long supremacy in the video game industry. The long-awaited video game finally came out on Friday, October 28, and has already made more than $800 million in sales throughout the globe in only three days. The sales of Activision’s Call of Duty: Modern Warfare 2 video game have broken all previous records and the company disclosed that the game made around $800 million in sales during its first weekend of release.
In comparison, the company’s Call of Duty: Modern Warfare 3 game sold a total of $775 million in its first five days of release in 2011. In addition to surpassing the success of its previous release, the game publisher is also evaluating the success of the game in relation to the success of other types of entertainment. Activision stated that the highest-grossing films of 2022, such as “Top Gun: Maverick” and “Doctor Strange in the Multiverse of Madness,” had sold $250 million and $450 million, respectively putting its computer game on a higher tier than the most successful films of the year. This should be a breeze for Modern Warfare 2 at the end of the first week. The only game that has ever surpassed the sales is Grand Theft Auto 5, which made $1 billion in only three days.
The Chief Executive Officer of Activision Blizzard, Bobby Kotick, stated in a press statement, “Thank you to our talented team that has created magic through extraordinary artistry and technology, and to the global community of players who find joy and connection through Call of Duty. This milestone belongs to them.”
“Thank you, Call of Duty players, for making Modern Warfare II’s launch one for the record books as well as the highest grossing entertainment opening of the year,” Johanna Faries, the general manager of Call of Duty, said in a release. “It is our honor and privilege to deliver such a historic launch weekend for the best fans in the world. As amazing as this opening has been, Call of Duty has much more in store. An unprecedented level of support for the Modern Warfare universe is on the horizon and Warzone 2.0’s launch is right around the corner. It’s an incredible time for the franchise.”
Following the success of Activision’s previous release, Call of Duty: Vanguard, Warzone included a variety of tie-ins with popular media properties including Attack on Titan, the Terminator films, Umbrella Academy and Godzilla. During a phone interview with Boardroom, the head of marketing for Call of Duty, Tyler Bahl, stated that “we are always looking at the cultural timeline and we do a lot of research. It all comes down to what is going to make the most amazing gaming experience.”
Since the game has just been available for purchase for the past three days, there have been no hints or teasers regarding upcoming partnerships with Call of Duty games. After the lackluster performance of last year’s entry, Call of Duty: Vanguard, Activision Blizzard may breathe a sigh of relief at this year’s victory. The poor sales of the title were blamed for the company’s overall slump at the beginning of the year.