From being expenditure for a company to now being the most efficient and innovative way to communicate with the target audience and sustain the business growth, digital transformation has grown exponentially, especially in the wake of the COVID-19 pandemic. Mobile apps, being a part of this sea change, have brought about entirely new audiences, services, products and industries. The manner in which they are becoming an essential part of business and services, apps are said to be the new business offices of today. Ajay Kumar, CEO and Co-founder, Appventurez, speaks more about the evolving trend of digital transformation, in a conversation with Ramesh Kumar Raja. Kumar also talked about the challenges being faced by the app development industry and how Appventurez is making its presence felt in India. Excerpts:
How has the app market evolved over the years, especially in India?
Fuelled by the growing demand for mobile usage, India’s app market has evolved unexpectedly and is now predicted to grow rapidly. In fact, India’s app market is expected to generate US$ 1,662.4 million in revenue in 2022 and continue to rise at a compounded annual growth rate (CAGR) of 9.2% reaching US$ 2,364.6 million by 2026.
What are the major challenges in the app development market?
Challenges faced by the app development market are in no such particular order however; the market does face emerging challenges every now and then during the process of planning and forecasting strategies. The bottom line we stick to is anticipating and understanding the issues occurring from time to time. In fact, businesses that plan around such emerging challenges are more likely to have a successful journey.
What’s so unique about Appventurez at a time when there are a number of companies/ platforms offering services for app/website development?
Bringing the ideas to reality, we at Appventurez develop and market the product in the right way to ensure that it reaches the target audience while offering (ASO) App Store Optimization. Nonetheless, with our expert team of mobile app developers, we offer top-notch development solutions in order to give ground to market-changing mobile app development ideas.
|“Bringing the ideas to reality, we at Appventurez develop and market the product in the right way to ensure that it reaches the target audience while offering (ASO) App Store Optimization. Nonetheless, with our expert team of mobile app developers, we offer top-notch development solutions in order to give ground to market-changing mobile app development ideas”|
What kinds of solutions are most sought after in the Indian market and how Appventurez is leveraging the trends?
Indian market is focusing on digitization consistently, making way for modern technologies to replenish IT infrastructure. Starting from 5G mobility, the businesses are accelerating toward AI and machine learning, the Internet of Things (IoT), Fintech solutions, marketing automation, and Blockchain technology. These innovations provide numerous opportunities to break the complexity of the internal as well as external functions in the market.
Appventurez has surefire solutions to build business applications and provide a blended experience with these tech trends. The teams analyze the real-time opportunities to implement these solutions. Moreover, they ensure to ideate, design, build, and deploy our mastered services with a qualitative approach.
The recent COVID-19 lockdown was a blessing in disguise for companies like Appventurez as people realized the importance of the digital transformation of their businesses. How has been the experience so far for you?
No doubt, COVID-19 has induced a tech-driven ecosystem- new normalcy that is adopted by a number of businesses. Considered as the landmark year of the major digital transformation, the pandemic indisputably has turned out to be a blessing in disguise leaving businesses with a realization that digital is the new age to accelerate business. Speaking of our experience, we have enjoyed it two-sided: extending WFH to our employees while leveraging upon digital/virtual communication and welcoming new clientele to assist them in building their digital platforms.
What are your pain points in dealing with the people/clients to make them understand the whole concept of app building, as many of the old-fashioned businessmen still hesitate in giving a digital makeover to their businesses?
We always try to give a brief about app development, including process, strategies, benefits, and what outcomes it can bring to their business. And if we talk about the pain points, the only thing I observed is to make them understand the necessity of deploying mobile apps at business. As I know, no traditional business invests in an additional asset without knowing the actual perks or outcomes. And if we aren’t able to elaborate these things accordingly, then it is a challenge that should be overcome.
What are your plans for the Indian market?
Appventurez emphasizes future technologies and mobile app solutions for start-ups, small-medium businesses, and corporations. We are constantly prepared to become a trusted IT partner and provide creative solutions to these audiences. The app development industry is one of the fast-growing markets across the globe. As per the latest Indian App Development Industry Report 2022, Statista expects the app market to generate overall revenue of over $935 billion worldwide by 2023. In 2020, this revenue is expected to reach $581.9 billion. The company envisions a future with significant business decisions, foolproof solutions to bring the complicated process to a close, and strives to improve society while providing a memorable experience for our audience. Appventurez is a services firm that uses technology to create better futures for their customers, colleagues, the environment, and communities, as well as assisting our customers in delivering business impact and being the employer of choice.
|“We at Appventurez aim to create seamless business platforms (mobile applications) and assist our clients to become “self-reliant”. Our idea of making businesses self-sufficient and independent via offering them a technology-driven business system aligns well with ‘The Atma Nirbhar Bharat’ mission of India’s Prime Minister”|
What according to you are going to be the future market trends?
While smartphones are so ubiquitous in today’s age, mobile applications are relatively still new in the market. Given the fact that there are no signs of slowing down of mobile usage, mobile app development seems to be emerging at a faster rate. In order to amalgamate mobile app development and technology, some exclusive technologies such as AI, AR, VR, and Blockchain are seen to gain traction keeping the technology source at center stage.
How do Appventurez’s plans align with ‘The Atma Nirbhar Bharat’ mission of India’s Prime Minister?
Enabling businesses to stand alone strong amidst global competition, we at Appventurez aim to create seamless business platforms (mobile applications) and assist our clients to become “self-reliant”. Our idea of making businesses self-sufficient and independent via offering them a technology-driven business system aligns well with ‘The Atma Nirbhar Bharat’ mission of India’s Prime Minister.