Apple is gearing up to launch its flagship iPhone 17 lineup in just a week. While many analysts had predicted price hikes across the board, a new report hints at some relief for buyers. Here’s what we know based on the new report.
Earlier expectations suggested that both the iPhone 17 Pro and iPhone 17 Pro Max would see a $100 increase. However, according to a new research note cited by 9to5Mac, JPMorgan analysts believe Apple may not raise prices as much as feared.
Starting with the base model, the standard iPhone 17 is expected to retain its $799 starting price, keeping it in line with the current iPhone 16.
Next in line is the iPhone 17 Air, Apple’s slimmer, all-new model that’s expected to replace the iPhone Plus. Since this is a completely new entry, its pricing isn’t necessarily tied to the outgoing Plus. The iPhone 16 Plus currently starts at $899 and JPMorgan predicts the iPhone 17 Air could either match that price or come in slightly higher at $949.
Even with a $50 increase, the Air could still be positioned as a strong value if it lives up to its rumoured features.
As for the Pro models, things look more interesting. The iPhone 17 Pro may appear to rise by $100 compared to the iPhone 16 Pro, but there’s a catch. The iPhone 16 Pro starts at $999 with 128GB of storage, while the iPhone 17 Pro is expected to start at $1,099 with 256GB of storage. Since the 256GB version of the iPhone 16 Pro already costs $1,099, Apple is effectively keeping pricing steady while phasing out the lower storage variant.
Meanwhile, the iPhone 17 Pro Max is projected to continue at $1,199, the same as the current model, despite earlier speculation of a $1,249 bump. The Pro Max already starts with 256GB storage, so no changes are expected in that regard.
To summarise, JPMorgan’s pricing forecast for the iPhone 17 lineup is as follows –
Apple’s official launch event is just days away and all pricing details will be confirmed soon. As of now, this report suggests that the anticipated steep price hikes may not materialise after all.
Answer. According to JPMorgan, Apple may not raise prices significantly. The base iPhone 17 is expected to retain its $799 starting price, matching the iPhone 16.
Answer. The iPhone 17 Air, replacing the Plus model, is projected to cost between $899 and $949, depending on its final feature set and positioning.
Answer. While the iPhone 17 Pro may start at $1,099, it includes 256GB storage by default, same as the current 256GB iPhone 16 Pro, so the effective price remains unchanged.
Answer. The iPhone 17 Pro Max is expected to launch at $1,199, the same as its predecessor, despite earlier speculation of a $50 increase.
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