Highlights
- Apple is to build AI servers in 2023 for an ambitious hybrid AI strategy involving cloud-based and edge AI.
- Generative AI features are expected to debut in iOS 18 and iPadOS 18 by late 2024.
- Deep Siri integration could make iPhones and iPads smarter than ever, capable of automating complex tasks.
The tech world is abuzz with speculation after Jeff Pu, an analyst from Haitong International Securities, divulged new insights into Apple’s ambitious AI plans.
According to supply chain checks, the Cupertino giant is eyeing 2023 to build a substantial number of AI servers and potentially roll out generative AI features by iOS 18 next year.
This could mark the next evolutionary step for Apple’s ecosystem, with generative AI likely making its debut not only on the company’s smartphones but also iPadOS 18.
However, several questions remain about how Apple will approach this groundbreaking technology while maintaining its stringent focus on user privacy.
Pu’s intelligence suggests that Apple is planning a two fold AI strategy.
On one end is cloud-based AI, and on the other is edge AI, which allows more on-device data processing.
This hybrid approach could result in faster and more efficient functionalities, reducing the need for constant internet connectivity and potentially enhancing user privacy by keeping more data on-device.
Generative AI: The New Frontier?
Generative AI is currently all the rage right now thanks to its ability to create content based on user input and other data, a leap forward from simply analyzing data or making predictions.
This is where Apple’s acquisition of large language models, possibly for deeper Siri integration, becomes intriguing.
According to The Information, there are plans to make Siri more capable of automating complex tasks, possibly as part of iOS 18.
The Privacy Conundrum
Apple has a well-known commitment to customer privacy, a policy that often serves as a selling point for its products.
Integrating generative AI without compromising this commitment is the tightrope Apple will have to walk.
The prospect of on-device edge AI could be a key part of this strategy, ensuring that users’ data doesn’t have to leave their devices for processing.
FAQs
What is Apple’s proposed AI strategy?
Apple is looking at a hybrid AI model, incorporating both cloud-based and edge AI, for enhanced data processing capabilities.
When can we expect generative AI features on Apple devices?
If the rumors hold, generative AI could debut in iOS 18 and iPadOS 18 by late 2024.
What could generative AI mean for Siri?
Generative AI could significantly enhance Siri’s capabilities, allowing it to automate more complex tasks.
How does Apple plan to maintain user privacy?
Edge AI technology could allow more on-device data processing, potentially minimizing the privacy concerns tied to cloud-based data storage.
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