Apple has reportedly eliminated dozens of roles across its sales division, affecting teams that handle enterprise, education, and government clients. The layoffs mark an unusual move for the company, surprising many employees who were informed as part of a broader restructuring of how Apple approaches institutional sales. According to reports, the shift may indicate that Apple is leaning more heavily on third-party resellers instead of handling large accounts directly.
The company confirmed the restructuring to Bloomberg and revealed that it is implementing changes to “connect with even more customers.” The Cupertino Giant also noted that only “a small number of roles” were impacted. Employees whose positions were cut will have until January 20 to secure another job within Apple or accept a severance package.
The most significant impact reportedly landed on Apple’s government sales division, particularly the team working with the US Defense Department and Justice Department. This group had already been facing challenges due to a 43-day government shutdown and budget cuts from the Department of Government Efficiency.
Additional layoffs affected account managers responsible for large enterprise clients as well as staff at Apple’s briefing centres. These are the facilities where the company showcases its hardware and software solutions to institutional buyers. Some of the employees laid off had been with the company for two to three decades.
The timing was especially unexpected, coming as Apple heads into what is expected to be a record-breaking quarter with December revenue projections approaching $140 billion.
Apple has publicly framed the job cuts as an effort to streamline operations and remove overlapping roles. However, employees who spoke to Bloomberg believe the underlying reason is a strategic move toward relying more on third-party channel partners.
Despite the layoffs, Apple maintains that it continues to hire and has encouraged affected workers to apply for open positions within the sales organisation. The latest cuts follow earlier reductions of around 20 roles in Apple’s sales teams in Australia and New Zealand just weeks ago. The wider sales division reports directly to CEO Tim Cook under the leadership of Vice President Mike Fenger.
The rare job reductions come roughly a year after Apple cut hundreds of roles following the cancellation of its self-driving car initiative and the shutdown of its in-house display development projects.
Answer. The biggest impact was on Apple’s government sales division, particularly those working with the US Defense and Justice Departments, along with enterprise account managers and briefing centre staff.
Answer. Affected employees have until January 20 to secure another role within Apple or accept a severance package.
Answer. Apple described the move as streamlining operations to “connect with even more customers,” while reports suggest it is a strategic shift toward relying more on third-party resellers.
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