Airtel Partners with Google Cloud to Drive AI and Cloud Solutions Across India

Highlights

• Airtel collaborates with Google Cloud to enhance AI technologies for Indian enterprises.
• New Airtel network management centre established in Pune for Google Cloud integration.
• Partnership aims to tap into India’s $17.8 billion public cloud market by 2027.
• Joint effort to develop AI solutions for trend analysis, risk management, and more.

Bharti Airtel said it is teaming with Google Cloud in a move aimed at accelerating cloud adoption and rolling out advanced AI solutions across Indian enterprises.

The partnership is going to leverage Google Cloud’s AI technologies with Airtel connectivity to reach more than 2,000 large enterprises and a million emerging businesses in India.

The joint effort targets a huge public cloud market, projected at $17.8 billion by 2027 in India.

Airtel and Google Cloud look to modernize cloud services, making cloud-based solutions more accessible to businesses across the country.

Airtel Setting Up New Infrastructure for AI

Airtel has set up a new network management center in Pune with over 300 professionals trained in specialization in Google Cloud technologies and digital services.

This center will support the technological initiatives of the partnership.

Using Airtel’s data, the companies will create AI and machine learning solutions like geospatial and voice analytics and marketing technologies.

These solutions promise improved trend analysis, risk management, and consumer behaviour forecasting.

Airtel has also developed an IoT solution for the utility sector to integrate connectivity, Google Cloud services, and application software, making it easier for deployment processes.

Gopal Vittal, MD & CEO of Bharti Airtel, highlighted the partnership’s role in India’s digital shift, stating, “This collaboration with Google Cloud will help us deliver secure, scalable cloud solutions across various sectors.”

Thomas Kurian, CEO of Google Cloud, emphasized the strategic importance of the partnership in enhancing Airtel’s customer service capabilities and expanding their services globally. “Our strategic collaboration with Airtel marks a significant milestone towards our commitment to accelerate cloud and AI adoption in India,” Kurian said.

“Enterprises are increasingly relying on public cloud services as they drive digital transformation, and seek agility and operational efficiency,” says Harish Krishnakumar, Senior Market Analyst, Enterprise IT Services & Cloud, IDC India. “A growing emphasis on cost optimization continues to accelerate the shift to an ‘as a service’ consumption model, driving the demand for cloud infrastructure services. Public cloud services is expected to have robust demand in the upcoming years as GenAI gains traction, and enterprises focus on implementing workloads that leverage next-gen technologies, while migrating their existing workloads over to a cloud environment,” ends Krishnakumar.

FAQs

What is the objective of the Airtel and Google Cloud partnership?

The partnership between Airtel and Google Cloud is designed to accelerate cloud adoption and implement advanced AI solutions across more than 2,000 large enterprises and a million emerging businesses in India, aiming to transform digital services nationwide.

What new infrastructure has Airtel set up as part of this partnership?

Airtel has established a new network management center in Pune, staffed by over 300 professionals trained in Google Cloud technologies, to support the cloud and AI initiatives stemming from this partnership.

How will the Airtel and Google Cloud collaboration benefit Indian enterprises?

By leveraging Google Cloud’s AI technologies integrated with Airtel’s robust connectivity, the partnership is set to offer scalable and secure cloud solutions, enhancing operational efficiencies and data analytics capabilities for businesses across India.

What specific AI and machine learning solutions are being developed by Airtel and Google Cloud?

The collaboration focuses on creating AI-driven solutions such as geospatial and voice analytics, and marketing technologies that will aid businesses in improving trend analysis, risk management, and understanding consumer behavior more effectively.

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