Lifting the curtain on India’s growing appetite for digital entertainment, Xiaomi India unveiled their annual trend report ‘PatchWall Replay Report 2021’. The study captures content consumption patterns on the 7+ million Xiaomi and Redmi SmartTVs.
Launched back in 2018 with a content first approach, PatchWall is a Smart TV platform on all Xiaomi and Redmi SmartTVs that enables content discovery. With 30+ international and Indian content partners, IMDb integration, features like Universal Search, Kids Mode customised for India, it redefines content consumption on a smart TV. PatchWall also provides access to smart recommendations and content from 15+ languages, thereby allowing users to search for content in their preferred Indian language.
In 2021, PatchWall witnessed over 2000 crore interactions across different categories such as movies, TV shows, music, kid’s entertainment, etc. Getting India to cut the cord, PatchWall witnessed an incredible growth of 28% from 2020 and 2X growth on the time spent on the platform.
With the pandemic continuing to dominate the lives, users turned to the comfort of streaming entertainment from home to take their mind off the pandemic. This resulted in immense growth in the media streaming landscape in 2021, thereby redefining screen-watching for consumers with high-definition viewing. Basis consumer interactions on Xiaomi and Redmi smart TVs, Patchwall Replay 2021 details out the entertainment consumption trends in India during the year.
Eshwar Nilakantan, Category Lead, said, “Xiaomi India has transformed the Indian Smart TV market by providing consumers with products that perfectly combine innovative features and best specs. Having sold over 7 million devices and continuing to be the number 1 player in the industry, we are constantly working towards introducing a plethora of smart functionalities to make our users’ lives highly convenient and entertaining, thereby providing the best viewing experience. Taking a content first approach with our TVs across Redmi and Xiaomi, we are working with over 30+ partners and 77+ Free Live channels offering the widest selection to our users.”
“With the ongoing pandemic, 2021 witnessed more users leverage PatchWall to discover new and exciting content. Through the Patchwall Replay 2021 report, we have recorded the entertainment preferences of PatchWall users and how it has changed since it was launched in 2018. It cohesively captures great insights into what Indians watched in 2021, across all OTT platforms,” he added.
Cutting the cord
The report also recorded a strong 300% increase in households streaming online (both VOD and Live TV) with news channels like Aaj Tak, India TV, Sun News, and Zee News being the most-watched channels.