World Music Day: HiPi and &Pictures announce their latest challenge #DanceFullOn

Short video platform HiPi has tied up with &Pictures to announce the latter’s #DanceFullOn contest. Started on June 19 and going all the way till June 23, the challenge presents dance lovers across the country with an opportunity to perform and recreate a 20-second hook step on HiPi. HiPi has partnered with the skilled dancer and Bollywood’s popular dance director, Piyush Bhagat, to specially choreograph and create the hook step, to the thumping beats of &Pictures’ song – On Nahi, Full On.

This challenge will give users a chance to become an instant social media sensation. The performances will be evaluated by Piyush Bhagat himself and the top 5 participants will take home cash prizes worth up to Rs 50,000.

Rohit Chadda, CEO, Zee Digital Publishing and CBO, HiPi, said, “We Indians love to dance and hum to the tunes of Bollywood music. On the occasion of World Music Day, we wanted to surprise our audience with a challenge #DanceFullOn that sees them recreate a unique hook step on our platform. With this challenge, we look forward to witnessing the best dancers from India express and impress one and all. We, at HiPi, are constantly looking for new ways to enhance our offerings and engage with our users.”

Ruchir Tiwari, Cluster Head, Hindi movie channels, ZEEL, said, “Music connects us in more ways than we can imagine. It often goes to represent and define a generation. The energetic and addictive beats of all the new &Pictures brand song ‘On Nahi, Full On hai’ will definitely connect with the youth. The #DanceFullOn challenge set to the song, is a great way to engage our viewers, and its aptly amplified by our collaboration with HiPi.”

To redefine the meaning of fun and entertainment, HiPi is already running a month-long #EntertainmentKiBaarish campaign that features tie-ups with renowned brands and allows users to engage with mind-blowing challenges across different genres and contests. The Dance Bangla Dance challenge is already live on the HiPi app that grants creators and viewers to win weekly prizes by performing a unique hook step as per the weekly dance theme, which is curated by the jury and mentors of Dance Bangla Dance. The #DanceFullOn contest is another addition to the overall #EntertainmentKiBaarish campaign, which gives users a chance to exhibit their delightful dance moves.

Whiz Co is the official talent partner for this collaboration.