With the FIFA World Cup scheduled later this year in Qatar, there is a lot of excitement in the air amongst the sponsors and advertisers. In one such development, smartphone brand Vivo has entered into a partnership with the most prominent international football tournament as the official sponsor and the official smartphone.
Vivo said that through this partnership, it’ll leverage its rights to the FIFA World Cup 2022, including the emblem, official brand identities, and run unique promotions to connect with passionate football fans globally. The handset maker said that it’s aligned with the brand’s pursuit to deliver excellence.
“This collaboration with the FIFA World Cup Qatar 2022 is a defining moment for Vivo. Football, termed as the ‘Beautiful Game’ has the power to bring joy to billions around the world and bring them together regardless of their age, race, gender, culture, or nationality. Indeed, it has a truly global reach, and has the ability to influence and inspire billions across the globe, making the iconic FIFA World Cup an ideal stage for Vivo, as we expand our presence across more than 60 countries and regions across the globe,” said Yogendra Sriramula, Director Brand Strategy, Vivo India.
Sriramula further said, “This partnership reflects our inherent value of promoting sports that help inspire joy among millions and provide a unique experience for consumers worldwide.”
It must be noted that the FIFA World Cup is one of the most prestigious sports tournaments across the globe, which began in 1930. This year, the tournament will take place in Qatar, beginning on November 21.
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