HIGHLIGHTS
* Truecaller is a caller ID service providers
* It has over 350 million active users
* Truecaller has been downloaded more than billion times since launch
* Vodafone Idea has partnered with Truecaller to combat customer service fraud.
* Via this partnership, Truecaller will provide users with a secure customer communication experience.
* Truecaller solution enhances business calls by providing a brand identity and relevant context.
* Fraudsters are known to pretend to be calling from businesses in order to scam people.
* Truecaller will verify Vi’s customer support numbers to help customers differentiate between authentic and scam calls.
* Truecaller will also show the reason for the call to inform customers in advance.
Vodafone Idea (Vi) and Truecaller have partnered to enhance the reliability and security of customer interactions.
The teleco will be using Truecaller’s Verified Business Caller ID solution for its customer service.
This partnership comes amid the increasing occurrence of customer service fraud.
It was earlier this year when we first heard Truecaller was exploring partnerships with Indian telecom operators.
Its goal was to help telcos fight spam and frauds that keep increasing with time. The company has found success as it has collaborated with Vi (Vodafone-Idea) for verified customer calls.
Here is everything you need to know and what it means.
Ashish Sharma, EVP of Customer Service at Vi said, “We know that customers don’t like unwanted calls and feel more secure when communicating through verified customer care channels. That’s why we’re excited to partner with Truecaller, a trusted caller ID service provider, to offer safer and verified communication to our customers.”
Priyam Bose, Global Head of GTM at Truecaller, emphasized the commitment to empower businesses by enhancing customer communication and verification. The collaboration with Vi represents a significant step in reinforcing trust and strengthening customer interactions within the fast-paced, customer-centric telecom sector. Truecaller’s Verified Business solution has become integral to creating a more secure and trusted communication environment.
Vi, Truecaller partner for secure customer experience
As part of the collaboration, Truecaller will provide a secure and improved customer communication experience to Vi customers. Through its Verified Business Caller ID solution, the caller identification app has enabled Vodafone Idea’s customer service and sales team to enhance their interactions with users.
Vi customers can easily identify genuine calls from Vi by looking for certain trustworthy indicators provided by Truecaller, which include a green caller ID, a category tag, a tamper-proof brand name along with the logo, a verified business badge, and a call reason.
As per the company, the solution enhances business calls by providing a brand identity and relevant context and that likely makes the customer communication more reliable. It helps in reducing call-related frauds and scams while also improving the efficiency and safety of business communications.
Truecall has been taking measures to prevent fraud via calls for quite some time. In December 2023, the platform introduced an in-app digital government directory, enabling users to verify if a caller is a legitimate government representative or a potential fraudster. By accessing a digital list of verified government contacts, Truecaller users can easily check the information of the caller.
The company emphasizes the significance of protecting users from scams, fraud, and spam as it plays a crucial role in establishing trust in their services among the public.
Vi (Vodafone Idea) India has collaborated with Truecaller to ensure safe and reliable communication for its users. The announcement was made on July 13. It aims to prevent users from customer service frauds and offer trusted communication. The number of customer service frauds have increased lately.
Hence, the telecom company has partnered with Truecaller to help its users in identifying the spam calls. Additionally, Truecallers already offers Verified Business Solution which display brand identity and context about business calls to the users.
Vi has announced its partnership with Truecaller to help users in identifying fraud calls and spam messages. With this collaboration,Truecaller’s Verified Business Caller ID solution has been integrated with Vi’s customer service and sales team to bring in a secure customer communication experience.
This will also help users in identifying genuine calls from Vi customer service platform as they will carry a green caller ID, an unalterable brand name and logo, a verified business badge, a category tag, and the reason for the call.
Additionally, Truecaller’s Verified Business Solution display brand identity and context about business calls. “This feature has already benefited over 2000+ active businesses across India and other global markets,” said the company in its statement.
India is among one of the biggest markets for Truecaller. The company claims to have over 350 million active users.
It has been downloaded more than a billion times since launch and has identified and blocked nearly 50 billion unwanted calls in 2021.
Last month, the company reintroduced support for call recording on the app for smartphones.
The feature was previously only available on Android smartphones. However, it was discontinued after Google cracked down on apps using an API designed for accessibility features to record calls.
However, now the service has been rolled out on both an iPhone as well as an Android smartphone.
Faqs
1) Vi Integrates Truecaller’s Verified Business Caller ID Solution
Ans) Vi has announced a new partnership with Truecaller that will help it establish verified and secure communication with customers. The collaboration between the two companies is aimed at reducing the probability of someone falling for a scam or fraud phone call. This is a welcome move as fraudsters are well-known to pretend to be from businesses to scam people.
All verified Vi customer calls will be powered by Truecaller’s Verified Business Caller ID solution. The latter is a service that makes use of various reliable indicators to help users distinguish between authentic and scam calls. These include a green caller ID, a verified business badge, an unalterable brand name and logo, and a category tag. These identity signs will be missing from an unverified phone call.
Another good thing is that Vi customer calls will also show the reason for the call. It will help users know what the call is about which is beneficial in various situations like when you are not sure whether to pick the phone or when a phone call is missed.
Truecaller already offers AI-powered SMS fraud protection in India. This feature shows a Red coloured notification to warn users about a potential scam message. This notification will be visible on the screen until it is dismissed manually. Even if the user misses the notification, Truecaller automatically disables all the links present in the fraudulent message. These links are enabled only when the user manually marks the message as safe.
Truecaller call recording on iPhone and Android also made a return last month. The company had to take down the functionality due to policy changes from Apple and Google. It is now using a dedicated call recording line provided by a cloud telephony provider to offer call recording.
2) Commitment to Customer Support and Efficiency
Ans) Truecaller’s Verified Business Solution empowers business calls with brand identity and context, fostering reliable customer communication. Vodafone Idea said the solution has already benefitted over 2000 active businesses in India and other prominent global markets. It not only reduces call-related frauds and scams but also improves business call efficiency and safety in communications.
Also Read: How to check Vodafone data balance