In its latest study on smart devices in India, Techarc today said that the consumers are reinforcing their ‘smartisation’ process by purchasing individual personal use gadgets as well as devices for home / office automation.
While COVID-19 pandemic impact is considered as among key drivers behind this trend, the rapid growth of wired home broadband after aggressive fibre rollout of telecom operators has added as a key enabler. India had 23.13 million wired subscribers as of September 2021, registering a 15% increase over previous year.
Faisal Kawoosa, Founder & Chief Analyst, Techarc said, “The changing behaviour of consumers shifting towards a smart devices ecosystem from pointed smartphone is throwing open great opportunities for the entire ecosystem. As such smartphone OEMs have also adopted an ecosystem development strategy.”
“Processors continue to be key enablers in terms of main components which defines the features and functions of these smart devices. Among the chipset suppliers, MediaTek appears to be in a strong position with this shift in customer preferences,” added Faisal.
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Amit Sharma, Senior Analyst, Techarc said, “Though the trend of buying smart devices is skewed towards a certain socio-economic profile of users, the trend is catching up fast across the segments as industry continues to introduce more affordable solutions catering to the demand.”
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