Gadget accessory and consumer electronics brand U&i has revealed its new logo, which reflects a more modern look and captures the company’s mission to deliver excellent quality, performance, and service support across the products they have.

According to the company, the new logo is more refined and modern as compared to the old one. The new logo uses the tagline “Born to Win” and the new slogan also epitomizes the mantra of “India Ki Brand, India Ke Liye”.

Paresh Vij, Founder and Director, U&i, said, “We are proud to announce the launch of the new brand logo as part of the ongoing evolution of our brand. Our business has grown and evolved over the years, and we felt it is time for a change. We have refreshed our logo to reflect who we are today and to symbolise our future.”

“After careful consideration, we chose a new logo that reflects a more modern look and captures our mission to deliver excellent quality, performance, and service support across the products we provide. With a clear strategic approach, we are also glad to proclaim the business mantra “Born to Win”, in order to create a distinct picture of our vision and mission,” added Vij.

Recently, U&i roped in Bollywood superstar John Abraham as its new brand ambassador. With the new alliance in place, both the brand and John Abraham are looking forward to creating a buzz in the market with technology and style. As part of this new association, John Abraham will be appearing in a series of campaigns for the brand’s comprehensive range of mobile batteries. With its latest alliance, U&i is aiming to widen its foothold as a trustworthy and reliable brand in the market.