• boAt has launched India-themed Nirvana Ion ANC to celebrate the production of over 5 crore Made in India units this Independence Day as part of its ‘Rock’in India’ campaign.
• The ‘Rock’in India’ campaign celebrates the brand’s commitment to the ‘Make in India’ initiative.
• Nirvana Ion ANC features an in-ear design, 10mm drivers, and boAt Signature Sound technology with two EQ modes to offer an immersive listening experience.
boAt, has announced a landmark achievement this Independence Day: the production of over 5 crore Made in India units.
To commemorate this milestone, boAt is excited to unveil the limited edition, India-themed Nirvana Ion ANC as part of its ‘Rock’in India’ campaign.
This exclusive launch honors the brand’s deep connection to its roots and the unwavering support of boAtheads, who have played a crucial role in this success.
The Nirvana Ion ANC, designed with an India-themed aesthetic, captures the essence of Indian culture while reflecting boAt’s ethos of being ‘Unabashedly Indian.‘
The ‘Rock’in India’ campaign celebrates the brand’s commitment to the ‘Make in India’ initiative and showcases the cultural richness that defines both the product and the boAt community.
The limited-edition Nirvana Ion ANC has been crafted to embody the vibrancy and heritage of India, offering a unique and premium experience to consumers.
boAt’s brand ambassadors alongside a host of influencers have joined the celebration, wearing the new product and applauding boAt’s remarkable achievement.
On reaching this milestone, Aman Gupta, Co-founder and CMO of boAt, said, “boAt is deeply committed to India’s growth story. By manufacturing over 5 crore units proudly made in India, we’re not just building products; we’re building a stronger India. Our journey to becoming a top 5 global audio wearables brand is a testament to the power of ‘Make in India for the World.’ We’re proud to contribute to India’s economic growth and create opportunities for our fellow citizens.”
The Nirvana Ion ANC will be available exclusively on boAt’s official website at a special price of INR 3,499.
This limited-edition release offers fans a unique opportunity to own a piece of this historic celebration.
You can visit boAt’s official website to be part of the ‘Rock’in India’ campaign and secure your limited-edition Nirvana Ion today.
The boAt Nirvana Ion ANC TWS Earbuds feature Active Noise Cancellation of up to 32dB, two EQ modes, and quad microphones with ENx Technology.
They offer a substantial total playback time of 120 hours, and their IPX4 rated body makes them resistant to water splashes.
Each earbud provides up to 24 hours of playback per charge, contributing to a total playback duration of 120 hours.
This extended battery life reduces the need for frequent recharging.
Their IPX4 rated body ensures resistance against water and sweat, making them versatile for use in various conditions.
Additionally, the earbuds feature multipoint connectivity, allowing seamless switching between devices.
Yes, the boAt Nirvana Ion ANC TWS Earbuds are available in two color options: Quartz White and Crystal Black, catering to different style preferences.
The Nirvana Ion ANC, designed with an India-themed aesthetic, captures the essence of Indian culture while reflecting boAt’s ethos of being ‘Unabashedly Indian’, said the company.
The boAt Nirvana Ion ANC India-themed special edition will be available exclusively on boAt’s official website at a special price of Rs. 3,499.
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