HIGHLIGHTS
* Tecno Phantom Ultimate is the first rollable smartphone from the brand.
* It expands its display sideways to give users a big screen.
* This is a concept device.
PHANTOM, TECNO’s premium technology sub-brand, released a concept video for its latest rollable smartphone concept, PHANTOM Ultimate.
Following the previous PHANTOM Vision V foldable concept, this new rollable concept represents another significant leap in innovation.
It embodies TECNO’s commitment to advancing global mobile technology by introducing a new form factor that sets the stage for future rollable developments.
IFA the global consumer electronics trade show is currently underway in Berlin. Many brands have already announced their products and more are likely on the way as the event ends on September 5.
Rollable phones are not entirely new in the field of consumer technology and we have seen a few in recent years. However, none of the previously showcased rollable phones have made it to the mass market. Now at the IFA, Tecno has demonstrated the Phantom Ultimate, a rollable screen concept smartphone.
Industry-leading Screen Expansion Efficiency in 1.2-1.3 Seconds
The PHANTOM Ultimate rollable concept boasts industry-leading unrolling speed and unprecedented expansion efficiency. The technology is enabled by advanced engineering, integrating a custom developed high torque powertrain, planetary reducer, and slider-crank mechanism.
This single-drive motor system achieves rapid extension and rollup, allowing the display to unfurl from 6.55-inches to an impressive 7.11-inches in just 1.2-1.3 seconds.
This solves the pain point of slow and lagging rollable screen extension, providing enhanced convenience and a fluid user experience. The neat mechanism reduces friction to create a smooth movement while enhancing the durability and reliability of the device.
Unparalleled 7.11-inch Double-sided Rollable Screen Innovation
When retracted, the concept phone features a double-sided display, which wraps horizontally around the back of the device to serve as a secondary screen. When extended, the double-sided screen rolls around to become one ultra-large display.
This innovative design introduces a new dimension of interaction, enabling users to conveniently access information, notifications, and even leverage the rear display as a viewfinder for capturing flawless selfies.
PHANTOM Ultimate’s screen innovation includes a 7.11-inch On-cell AMOLED screen, avoiding creases for a seamless look. With 2296*1596 resolution and 388 PPI, it offers variable brightness, including exceptional 800cd/㎡ under HBM modes, peaking at 1100cd/m2.
The dynamic LTPO display supports DCI-P3 100% TYP wide color gamut, and a 1–120Hz refresh rate that adapts smartly to different scenarios. The screen ensures durability while providing an extraordinary viewing experience.
Ultra-slim Design for the Greatest User Experience
The new concept device offers ergonomic improvements for an unparalleled user experience. PHANTOM Ultimate boasts an ultra-slim design, measuring just 9.93mm in thickness (excluding edge trim).
This compactness ensures easy one-hand operation, positioning it as a highly competitive offering in the industry.
The stylish asymmetric book-roll design guides the unfolding direction, preventing accidental slips during extension. The sliding battery cover aligns with gripping gestures, providing secure one-handed holding when expanded, eliminating pinching during retraction.
The cover uses distinct tactile materials—highlighted glass for the sliding area and 3D textured material for stability.
PHANTOM Ultimate introduces advanced software enhancements, supporting customizable dynamic wallpapers, desktop effects, and an always-on display (AOD).
Its registered polling method ensures seamless synchronization, optimal desktop adaption, and convenient operation with registered polling and three-finger drag.
Optimized animations address touch-screen synchronization disparities, offering a flawless experience for all applications even during expansion or rolling.
Unroll the Future: Rolling Out a New Dimension
As foldable screen technology matures in the industry, TECNO envisions the next new form while driving disruptive innovation for future mobile devices.
PHANTOM Ultimate highlights TECNO’s commitment to its ‘Go Premium’ strategy, delivering innovative products globally and offering the latest tech for an exceptional flagship experience.
Following the rollable PHANTOM Vision V, TECNO launched its first foldable, PHANTOM V Fold, acclaimed for notable breakthroughs. PHANTOM Ultimate reaffirms TECNO’s dedication to innovative form factors, cutting-edge tech, and a premium flagship experience worldwide.
Faqs
1) How is Tecno Phantom Ultimate TECNO’s Commitment to Innovation?
Ans) TECNO is pushing the boundaries of mobile device innovation with the PHANTOM Ultimate, as they aim to create the next big thing in the industry.
This demonstrates their commitment to providing innovative and premium products worldwide, following their successful PHANTOM Vision V foldable concept.
PHANTOM Ultimate is another step in their dedication to cutting-edge technology and a top-notch flagship experience for users
2) Is Tecno Phantom Ultimate Industry-Leading Rollable Technology ?
Ans) The PHANTOM Ultimate rollable concept is designed to unroll quickly and efficiently. They achieved this through advanced engineering, which includes a special motor system.
This allows the phone’s display to expand from 6.55 inches to an impressive 7.11 inches in just 1.2-1.3 seconds. This solves the problem of slow and lagging rollable screens and makes the device more reliable.
When the phone is folded, it has a double-sided display that wraps around the back. When extended, this double-sided screen becomes one large display, creating new ways for users to interact with the device.
The screen on the PHANTOM Ultimate is impressive, with a 7.11-inch On-cell AMOLED screen that avoids creases. It has a high resolution and variable brightness, providing a great viewing experience. The device also has a slim design, making it easy to use with one hand.
The unique design of the phone prevents accidental slips when extending the screen, and the battery cover is designed for easy one-handed holding. The phone also includes advanced software features like customizable wallpapers and smooth animations.