Homegrown electronics brand TAGG onboards cricketer Rohit Sharma as its brand ambassador to help steer the brand to new heights in the audio and wearable industry.

“TAGG is a purpose-led Indian brand with a mission to make technologically advanced products accessible to everyone. I am pleased to be a part of the young and vivacious TAGGster Community. Fitness and music are imperative to my routine life and associating with a young Indian brand that offers premium audio and smart wearables is an absolute delight. I am excited to get my hands on the upcoming innovations by TAGG and looking forward to exploring new possibilities that keep us ahead,” said Rohit Sharma.

According to Rohit Dhingra, Co-Founder, TAGG, “Anyone who is a proud owner of a TAGG product is termed as a #Taggster and becomes part of an ever-growing Taggster community. Rohit Sharma has been an inspiration to the Indian Youth with multiple world records under his belt, and we believe that there couldn’t have been a better person to lead the brand and the fellow Taggsters ahead. Our vision has always been to empower the Indian Youth. We have been doing just that by delivering cutting-edge innovations and now by introducing a leader for Taggster Community (Rohit Sharma) that they can look up to. His dedication to the sport adequately mirrors the commitment we feel towards providing our customers with the best. We are young, bold, and playful; and we would never settle for less than best. So is Rohit. Just like he consistently leads team India to victory, we always strive to lead the industry by introducing the latest technology that keeps us ahead of the competition.”

TAGG launched its first smartwatch last year, namely TAGG Verve, and now plans on launching a series of next-generation smartwatches along with a fresh range of audio products.