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Rajesh Kurup
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Consumer/Market Insights
Twin blows to offline smartphone retail in 2021: Know how Covid and ecommerce played spoilsport
The second wave of Covid-19 pandemic in Q2 (Apr-Jun) last year and the growing popularity of online retail dealt twin blows to offline smartphone...
Consumer/Market Insights
Multi-brand outlets dominated smartphone buying market in Q1 and Q2: Report
The ensuing lockdown and tough competition from online sales during the pandemic had no damaging impact on the Indian offline smartphone MBOs (multi-brand outlets),...
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