/Aiwa’s Global Legacy of Sound to Rock India Again

Aiwa’s Global Legacy of Sound to Rock India Again


Bringing its global legacy of sound, Japanese consumer electronics brand Aiwa recently marked its re-entry into India with the launch of its exclusive range of personal audio devices. Aiwa was a popular audio brand in India back in the 90s, especially among the audiophiles who would often compare its products with that of Sony, another Japanese label which is still a consistent name in the audio space.

During a virtual event last month, Aiwa unveiled five products in its audio portfolio which are receiving good reviews in the market. The entire range will be available for online sale on Amazon and across 500 Reliance Digital, Jio Stores (+ RelianceDigital.in) for offline walk-in customers. This audio product range is a part of the first phase of the launch of Aiwa India and is priced aggressively between Rs 699 and Rs 7,999.

The devices have been made available at special prices for the Indian consumers purchasing from these platforms –  Aiwa True Wireless Stereo Earphones and Aiwa True Wireless Active Noise Cancellation Earphones will be available in two colour variants – Black and White priced at Rs 1,999 and Rs 7,999 respectively; Aiwa Quad Driver Neckband, Aiwa Ultralight Neckband Wireless in-Earphone and Aiwa Wired Premium Stereo in-Earphones with gold-plated connectors will be priced at Rs 2,999, Rs 1,499 and Rs 699 respectively.

The Aiwa ESBT 460 Quad Driver Neckband is a premium set of in-earphones that provides mesmerizing sound output, all thanks to the 8mm quad-speaker driver technology. The earphones come with a microSD slot to enable you to store your favourite music hassle-free. With a Bluetooth streaming range of 10m, the earphones provide hyper bass and haptic vibration for incoming phone call notifications which are supported by soft multifunction buttons and independent keys for navigation. The earphones provide a super long battery life of 15 hours and 180 hours of standby time in just under 2 hours of charge, so that your music playback never stops.

When you’re looking for a moment of peace and quiet with just you and your music, the Aiwa AT-80XFANC True Wireless Active Noise Cancellation earphone is the only product you need. With active noise-cancelling technology, this pair of earphones provides audio enjoyment to the fullest. Supported by Bluetooth 5.0 with a transmission range of 10m, this pair of TWS provides intelligent noise reduction up to 23-25dB. The earphones provide seamless automatic pairing and provide up to 16 hours of playback time with the charging case (with ANC on).

The Aiwa AT-X80E True Wireless Stereo earphones are a testament to that fact that the company does not believe in any compromises when it comes to quality. With an in-built mic and LED display, these are a pair of futuristic earphones that are supported by an ergonomic design. Providing high-definition audio quality, the earphones come with Bluetooth 5.1 providing a transmission range of 10m. The earphones provide 6 hours of continuous playback and 70 days of standby time, all on a fast charge of 1.5 hours.

Supported by a lightweight design and built-in condenser microphone for handsfree calling, the Aiwa ESBT 401 Ultralight Neckband Wireless In-Earphone is the perfect device for anyone with a fast-paced lifestyle looking for personal audio options on-the-go. The earphones come with IPX5 water resistance for protection from sweat and rain and are supported by hyper bass sound. With a fast-charging time of 2 hours only, the earphones provide a long battery life with up to 8 hours of continuous music playback and 180 hours of standby time. The device provides a wireless streaming range of 10m (30ft) with any Bluetooth device and comes with a standard microUSB charging port with silicone dust cover.

If a premium pair of earphones is what you need without burning a hole in your pocket, then look no more. Aiwa ESTM-101 Wired Premium Stereo in-Earphones are your ideal companion that offer the most premium features at an affordable pricing. With a 3.5mm metal CNC housing and 10mm neodynium speaker drivers, this pair of earphones provides superior acoustics. With an ultra-light weight of 20g, hands-free calling option and a long cord length of 1.2m, this device is an epitome of maximum ergonomics and long wearing comfort. The device has a frequency response of 20Hz – 20KHz and is compatible with both iOS and Android devices.

“This launch is the first step in the direction of bringing a high-quality audio experience to everyday music lovers in the country. With a 70-year rich legacy in sound globally, our audio product portfolio embodies the true essence of sound engineering and expert technology, that is, simple, friendly, and value for money”

Ajay Mehta, MD, Aiwa India

Ajay Mehta, Managing Director, Aiwa India, said “We are excited to launch brand Aiwa in India and embark on a billion-dollar dream with the brand in India. This launch is the first step in the direction of bringing a high-quality audio experience to everyday music lovers in the country. With a 70-year rich legacy in sound globally, our audio product portfolio embodies the true essence of sound engineering and expert technology, that is, simple, friendly, and value for money. Our unique and innovative audio range highlights our brand philosophy of “More for Less” and we are confident that our products with superior quality and design will delight our consumers who are looking for exactly that.”

Shouichi Kure c.i, Managing Director of Aiwa Electronics International and CEO of Aiwa International (Tokyo, Japan), said, “On the 70th Anniversary of Aiwa Japan, we are thrilled for our products to reach Indian consumers via our newly formed Regional Headquarters (RHQ) at New Delhi. The launch of our audio range shall be followed by our high-fidelity speakers, televisions, air purifiers, and many more. We shall work closely with our RHQ to let the Indian consumer use our products and enjoy 70 years of Japanese legacy.”

Ramesh Kumar Raja
Ramesh has over 10 years of experience in different departments of journalism. Having a strong nose for news, he has worked with The Times of India, Hindustan Times, Delhi Press, News Wire Service and Governance Today in different capacities. He is a Delhi University graduate and an alumnus of Bharatiya Vidya Bhavan, Delhi, and St. Xavier's School, Muzaffarpur. He loves writing over issues of social relevance. His craving for smart technology brought him to My Mobile where he has grown up to be a tech journo.

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