Samsung tops in smartphone market after five years

After regaining a top spot as the best-selling smartphone brand in the first quarter of 2022 with a market share of about 24%, South Korea based tech giant has Samsung has regained its highest global smartphone market share in the last five years.

Thanks to the Galaxy S22 series and the affordable budget and mid-range smartphones, Samsung managed to gain the position in the smartphone market for the first time after 2017. However, the market share is slightly less than as compared to 2017. According to a report from Counterpoint Research, Samsung had a market share of 25% back in 2017.

While Samsung led the market, Apple 15 and Xiaomi bagged second and third positions with 15% and 12% market share in Q1 2022, respectively.

This development has come just a day after Samsung reportedly decided to slash its smartphone production by 30 million units this year. According to the report, Samsung was supposed to produce 310 million units of smartphones in 2022 but it has now decided to cut that back to 280 million units.

Global fall in smartphone demand and component shortage due to Ukraine crisis are seen as possible reasons for reported production cut by Samsung.

In addition to Samsung, other brands including Apple has also reportedly decided to cut down the production in response to the current situation.

Apple is believed to have cut its smartphone production for 2022 as well. If report is to be believed then Apple is slashing the production of the iPhone SE by 20%.

Earlier, Samsung reportedly decided to exit the feature phones market by the end of 2022. According to a recent ET story, Dixon will build Samsung’s final batch of feature phones in December 2022.

Not only smartphone, Samsung India also lead the Tablet Business in the first quarter of 2022. According to the IDC’s Worldwide Quarterly PC Devices TrackerQ1 22, Samsung emerged as the market leader both in volume as well as value terms.

Samsung has claimed to be the leader in the tablet business in India in the first quarter. According to IDC’s Worldwide Quarterly PC Devices TrackerQ1 22, Samsung led the tablet market in India, both in volume as well as value terms, during Q1, 2022.

Samsung had stated that they have a 40% volume market share in the Indian tablets market for Q1 (2022), which is considered a strong growth of 10% against the last quarter (Q4, 2021).

Samsung witnessed great momentum in the premium tablet segment priced at USD 500 and more. With the recently launched flagship Galaxy Tab S8 series, Samsung has gained more than 8.3% in the premium segment during Q1, 2022 as compared to the last quarter of 2021, reveals the IDC’s Worldwide Quarterly PC Devices Tracker, 1Q22, May 2022 release.

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