Highlights
- Samsung mocks Apple’s iPhone Duo with a sliced apple alongside the tagline “Years ahead in Foldables”.
- Samsung claims the Galaxy Z Fold 8 is 1.6 mm thinner and 53 g lighter than the iPhone Duo.
- Apple’s iPhone Duo experienced cracked screens and durability concerns.
Samsung has launched a new ad campaign targeting Apple’s newly introduced foldable phone, the iPhone Duo. The ad is based on visual wordplay, with a green apple being sliced in half, and the two halves awkwardly trying to fold together until the ultra-sleek Samsung Galaxy Z Fold 8 enters the frame.
The ad ends with a closing tagline from Samsung: “Years ahead in Foldables.”
Samsung’s New Galaxy Z Fold 8 Ad Takes Aim at iPhone Duo
Samsung mocks Apple’s iPhone Duo
Samsung’s latest ad campaign has pushed the rivalry between the two smartphone giants to a new level, with the ad cheekily taking aim at Apple’s first-ever foldable device. Instead of reading between the lines, Samsung is going straight for Apple’s first foldable device, positioning the Galaxy Z Fold 8 as the long-standing standard for foldable design and engineering.
Why Samsung Uses a Sliced Apple in the Ad
The newly launched Samsung Galaxy Z Fold 8 ad uses a green apple sliced in half as a clever visual metaphor for Apple’s initial foray into foldable handsets. The video shows the fruit halves awkwardly trying to unite, mocking the hinge mechanism and structural problems of the iPhone Duo before the Galaxy Z Fold 8 glides smoothly into view.
What “Years Ahead in Foldables” Means
Samsung tagline “Years Ahead in Foldables”
Samsung’s tagline “Years ahead in Foldables” is a clear signal of its dominant position in the foldable screen market. Since the original Galaxy Fold debuted in 2019, Samsung has spent seven generations improving display durability, hinge mechanisms and software multitasking. Apple, meanwhile, is still addressing the challenges of its first-generation foldable device, iPhone Duo.
Galaxy Z Fold 8 is 1.6mm Thinner and 53g Lighter, Samsung Claims
Samsung’s latest ad video is based on hardware specifications. The campaign highlights that the Galaxy Z Fold 8 is 1.6mm slimmer when folded and 53g lighter than Apple’s iPhone Duo.
Galaxy Z Fold 8 vs iPhone Duo: Thickness and Weight
Samsung’s advertisement backs up its claims about folded dimensions and pocketability. It shows the Galaxy Z Fold 8 with 1.6mm thinner when folded and 53g lighter than the iPhone Duo.
| Device | Thickness | Weight |
| Galaxy Z Fold 8 | 9.7mm folded | 201g |
| iPhone Duo | 11.3mm folded | 254g |
How the Two Foldables Compare on Durability
The iPhone Duo has an IP68 rating for better dust protection than the Galaxy Z Fold 8’s IP48 rating.
| Specifications | Galaxy Z Fold 8 | iPhone Duo |
| Hinge Generation | 8th-generation aluminium alloy hinge | 1st-generation custom dual-axis hinge |
| Ingress Protection | IP48 water/particle resistance | IP68 dust and water resistance |
| Screen Durability | Ultra Thin Glass (UTG) with an integrated shock layer | Flexible Ceramic Shield display |
Samsung’s Ad Arrives as iPhone Duo Faces Screen Durability Questions
Apple’s first foldable iPhone went on sale on October 23, and right after that, early adopters and reviewers started complaining about its crease stress marks and screen cracks. While the Galaxy Z Fold 8 ad dropped just after the iPhone Duo’s durability concerns, critiques say this gives Samsung the perfect chance to highlight its long-standing reliability.
What the Reported Screen-Crack Cases Tell Us
Early customer reports and teardowns have hinted at potential weak points around the iPhone Duo’s hinge area and cracked screen. Such reports point out the engineering challenges of Apple’s first foldable display and complex hinge mechanisms.
Why Early Reports Don’t Prove a Widespread Defect
There has been a lot of buzz online about the screen-crack issue of the iPhone Duo, but early failure reports during a product’s launch window do not necessarily point to a design flaw. However, Apple has responded officially, saying that only a “small number” of iPhone Duo units have suffered cracked screens. The company has also started offering free display replacements to affected customers under standard warranty coverage.
Samsung Has Mocked Apple’s Foldable Before
This is not the first time Samsung has mocked Apple. Samsung has a long history of trolling Apple in marketing. The South Korean company often teases Apple with humour and competitive sniping, positioning itself as the market innovator.
Galaxy Z Fold 8 vs iPhone Duo: Which Foldable Should You Choose?
You should consider the design, durability and hardware specifications along with your budget and interest to decide the best foldables out of the two. If you want a foldable that’s lightweight, field-tested, and has years of software polish, the Samsung Galaxy Z Fold 8 is your best option.
Choosing the best foldables between these two requires buyers to consider the design, durability, and hardware specifications alongside their budget and interest. If you look for a lightweight, field-tested, foldable experience with years of software enhancement, the Samsung Galaxy Z Fold 8 is the best option.
If you are an iPhone user and prefer highly rated dust protection, then the iPhone Duo can be an exciting option.
