Samsung Launches 2025 Bespoke AI Home Appliance Lineup in India

Highlights

• Samsung’s 2025 Bespoke AI home appliance lineup has appliances featuring AI Home displays, Voice ID with Bixby and SmartThings Family Care.
• Highlights include the Bespoke AI Laundry Combo with AI Wash & Dry and 98-minute cycles, and the AI Refrigerator with food recognition and recipe suggestions.
• The lineup includes WindFree ACs and Top Load Washers with AI energy-saving modes, priced from ₹24,500 to ₹3,19,000, available across major platforms.

Samsung has just rolled out its 2025 Bespoke AI home appliances in India. According to Samsung, the aim is to make everyday chores simpler with smart AI features and better connectivity. The new lineup includes refrigerators, washing machines, air conditioners, and a washer-dryer combo. All appliances are designed around four key benefits – Easy, Care, Save, and Secure.

Speaking at the launch, Vice President of Digital Appliances Business at Samsung India, Ghufran Alam said, “Our 2025 range introduces appliances that adapt to lifestyles, safeguard personal data, and provide practical convenience through AI Home. With features like AI Vision Inside, Knox security, and inclusive design, this lineup marks a significant move toward homes that are smarter, safer, and more user-friendly. We believe our Bespoke AI appliances will transform Indian homes, allowing users to enjoy effortless smart living.”

Caption – Samsung Launches 2025 Bespoke AI Home Appliance. (Image credit – Samsung)

AI-Powered Controls with New Touchscreen Interface

All the new appliances come with Samsung’s AI Home screen, a touchscreen display that lets you control connected devices, check appliance status, stream entertainment, and even message family members, all from one place.

Samsung has also improved Bixby, its voice assistant. With Voice ID, Bixby can now recognise who’s speaking and instantly switch to their Samsung account for personalised settings.

Through SmartThings, Samsung has added Family Care features that send alerts if unusual activity is detected. For example, if there’s no movement at expected times, it makes it easier to look after elderly family members.

Bespoke AI Laundry Combo

Caption – Bespoke AI Laundry Combo. (Image credit – Samsung)

The biggest launch in the lineup is the Bespoke AI Laundry Combo, priced at ₹3,19,000. It combines washing and drying in one unit, so you don’t need to transfer clothes between machines.

• AI Wash & Dry adjusts water, detergent, wash time, and drying settings based on fabric, load, and dirt levels.
• Heat Pump Drying cuts energy use by 75% and reduces drying time by 60%.
• Super Speed cycle washes and dries a full load in just 98 minutes.
• A 7-inch AI Home Display shows cycle status, energy use, and even lets you control other smart home devices.
• The Flex Auto Dispense System stores enough detergent for 32 loads, and the Auto Open Door feature helps release moisture after each cycle.

Bespoke AI Refrigerator

Caption – Bespoke AI Refrigerator. (Image credit – Samsung)

The Bespoke AI Refrigerator brings in AI Vision Inside, which can identify up to 37 fresh items and 50 packaged foods. You can check your fridge contents remotely, track expiry dates, and even get recipe suggestions based on what’s inside.

It also features:

• A 9-inch AI Home Display to manage schedules and appliances.
• Auto Open Door for hands-free access.
• Twin Cooling Plus, Convertible 5-in-1 modes, and an Active Fresh Filter+ that kills 99.99% bacteria.
• SmartThings Energy for real-time power monitoring.

Bespoke AI WindFree Air Conditioner

Caption – Bespoke AI WindFree Air Conditioner. (Image credit – Samsung)

Starting at ₹36,000, this AC cools through 23,000 micro-holes, avoiding harsh air blasts.

• AI Energy Mode cuts electricity use by up to 30%.
• The system also learns your preferences to deliver efficient and customised cooling.

Bespoke AI Top Load Washer

Caption – Bespoke AI Top Load Washer. (Image credit – Samsung)

The Top Load Washer starts at ₹24,500 (8kg model). It uses AI Wash to detect fabric and load weight, and adjust water level, intensity, wash time, and rinse duration.

• Claims 25% better fabric care.
• Includes features like Ecobubble, Hygiene Steam, Stain Wash, and AI VRT+ to reduce noise and vibrations.

Availability and Prices

Samsung’s 2025 Bespoke AI appliances are available via Samsung.com, Samsung Exclusive Stores and major retail and online platforms.

Prices –

• Laundry Combo – ₹3,19,000
• WindFree AC – from ₹36,000
• Double Door Refrigerator – from ₹44,000
• Top Load Washer (8kg) – from ₹24,500

As for the French Door Refrigerator with AI Home display, it is coming in July.

FAQs

Q1. What is the Bespoke AI Laundry Combo and what makes it unique?

Answer. The Bespoke AI Laundry Combo combines washing and drying in one unit, with AI Wash & Dry that adjusts water, detergent, and cycle settings based on fabric and load. It features Heat Pump Drying for 75% energy savings, a Super Speed cycle that completes in 98 minutes, and a 7-inch AI Home Display for smart control.

Q2. How does the Bespoke AI Refrigerator enhance food management?

Answer. It includes AI Vision Inside, which identifies up to 37 fresh items and 50 packaged foods, tracks expiry dates, and suggests recipes. It also features a 9-inch AI Home Display, Auto Open Door, Twin Cooling Plus, and SmartThings Energy for real-time power monitoring.

Q3. What smart features are included across the 2025 Bespoke AI lineup?

Answer. All appliances come with AI Home screens, Voice ID with Bixby, and SmartThings Family Care, which sends alerts for unusual activity. The lineup is designed around four pillars: Easy, Care, Save, and Secure, offering a connected and personalised smart home experience.

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