Highlights

• Samsung leads in global smartphone shipments, surpassing Apple.
• Strong Galaxy S24 series sales in the US and Europe fuel Samsung’s rise.
• Samsung captures a 20% global market share in February.
• Innovative AI features of Galaxy S24 series attract consumers worldwide.

In a reversal of fortunes, Samsung has regained its position as the world’s leading smartphone manufacturer, surpassing Apple’s shipments in recent months.

This development marks a significant shift in the highly competitive mobile market, where the two tech giants have been vying for the top spot.

Samsung Tops Global Smartphone Shipment Charts

According to reports from Counterpoint Research, strong sales of Samsung’s Galaxy smartphones in the United States and Europe have propelled the South Korean company back to the forefront of global shipments.

In February alone, Samsung sold an impressive 19.69 million handsets, commanding a 20% share of the worldwide smartphone market.

Apple, on the other hand, shipped 17.41 million iPhone units during the same period, securing an 18% market share.

This represents a temporary setback for the Cupertino-based company, which had claimed the top spot for the first time in 2023, thanks to robust iPhone sales.

Galaxy S24 Contributing to Rise

Analysts attribute Samsung’s resurgence to the positive reception of its latest flagship lineup, the Galaxy S24 series.

Kim Rok-ho, a researcher at Hana Securities, commented, “It is encouraging that Samsung regained the top spot by achieving a 20 percent global share with a positive response to the Galaxy S24 series in the U.S. and Europe.”

The Galaxy S24 series, launched in January, has proven to be a hit among consumers, particularly in Europe and the United States.

In Europe, Samsung dominated the market with a 34% share in February, while in the traditionally iPhone-dominant United States, the company’s share soared to an impressive 36%, up from 20% in January.

One of the key factors contributing to the success of the Galaxy S24 line is its innovative AI features, such as real-time language translation during phone conversations and the Circle to Search functionality, which allows users to search for information by circling an item on the screen.

By the end of February, Samsung had sold an impressive 6.53 million units of the Galaxy S24 series.

While Apple still maintains a strong foothold in the United States, with a 48% market share in February, Samsung’s recent surge shows in no uncertain terms the intense competition in the global smartphone market.

FAQs

How did Samsung regain its position as the leading smartphone manufacturer?

Samsung regained its status as the world’s leading smartphone manufacturer by outpacing Apple in global shipments. This resurgence is largely attributed to the strong sales performance of the Galaxy S24 series in key markets such as the United States and Europe, coupled with Samsung’s strategic market expansion and innovative technology offerings that have resonated well with consumers.

What contributed to the success of the Galaxy S24 series?

The Galaxy S24 series’ success stems from its cutting-edge AI features, such as real-time language translation during calls and the Circle to Search functionality. These innovations, along with high-quality hardware and competitive pricing, have made the Galaxy S24 series particularly popular among consumers in Europe and the US, contributing significantly to Samsung’s recent shipment figures.

How do Samsung’s recent sales figures compare with Apple’s?

In February, Samsung led the global smartphone market with 19.69 million units sold, achieving a 20% market share. Apple, meanwhile, shipped 17.41 million iPhones, securing an 18% market share. This comparison highlights the close competition between the two tech giants and Samsung’s impressive performance in recent months.

Which regions have contributed most to Samsung’s recent success?

Samsung’s recent success in regaining the global smartphone shipment lead has been significantly bolstered by its performance in Europe and the United States. In Europe, Samsung claimed a 34% market share in February, while in the US, its market share jumped to 36% from 20% in January, showcasing the brand’s growing popularity and competitive strength in these regions.

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