Highlights

• Samsung Display reorganizes to supply foldable screens for Apple’s upcoming devices.
• The shift focuses on enhancing foldable technology for iPhones and MacBook Pros.
• LG Display also in the race to develop foldable panels for Apple.
• Apple’s potential entry in foldable tech expected to boost market adoption.

Samsung is reportedly undergoing significant organizational changes amidst an impending supply order from its biggest rival in the smartphone space.

Apple is partnering with Samsung for the former upcoming devices, which may include a foldable iPhone or MacBook Pro.

Samsung Display’s Primary Focus is Apple

The primary aim of the team’s change is to enhance the efficiency and performance of the unit, especially in the realm of foldable screen technology.

This development aligns with the industry’s growing inclination towards foldable devices, a trend Samsung’s Dr. TM Roh, president and head of the Mobile Experience Business, had predicted last year.

Interestingly, the restructuring involves diminishing the role of the Strategic Marketing Office, emphasizing improved operational efficiency and fostering closer collaboration across sales, marketing, and product planning sectors.

Essentially it means that Samsung could be focusing a bit less on its foldable offerings and give more attention to Apple’s demands.

Foldable Market To Rise

The involvement of Samsung Display in Apple’s foldable device ventures is noteworthy, considering the current market dynamics.

Despite Samsung’s dominance in the foldable phone sector, the overall market penetration of these devices remains low at 1.6%.

Analysts speculate that this landscape could dramatically shift with the introduction of a foldable iPhone, given Apple’s significant influence in the smartphone industry.

Apple’s history of setting trends, such as eliminating the 3.5mm earphone jack and the charging brick from iPhone packaging, has often led to the widespread adoption of similar practices by other manufacturers.

There is brewing talk that the potential entry of Apple into the foldable device market could catalyze a similar effect.

LG Also Testing the Foldable Waters

In addition to Samsung Display, LG Display is also said to be developing foldable panels for Apple. Reports suggest that one of the designs in the works is a 20.25-inch foldable display.

This coincides with rumors of a foldable MacBook Pro, expected to launch in 2025 with a 20.5-inch foldable screen.

Moreover, Apple’s innovative approach to design is highlighted in a patent application that aligns with current rumours.

It suggests a foldable MacBook Pro that would display a virtual QWERTY keyboard on the bottom half of the screen when text input is needed, circumventing the need for a physical keyboard.

This is all in the realm of speculation though, so advise you to all information with a ginormous amount of salt.

FAQs

What are the recent organizational changes in Samsung Display for Apple’s foldable devices?

Samsung Display is undergoing major organizational changes to enhance its production of foldable panels, specifically for Apple’s future foldable devices.

This involves restructuring the team that deals with Apple supplies to improve efficiency and focus on foldable screen technology. This shift is part of a strategy anticipating the demand for foldable screens in devices like iPhones and MacBook Pros.

How significant is Samsung’s role in the foldable device market?

Samsung currently leads the foldable phone market, but the overall market penetration remains low.

The entry of Apple into this space with a foldable iPhone or other devices is anticipated to significantly impact market dynamics, as Apple’s trends often influence broader industry patterns.

What are other companies’ involvements in Apple’s foldable device projects?

Apart from Samsung Display, LG Display is also reported to be developing foldable panels for Apple’s future devices. There’s speculation about a 20.25-inch foldable display being developed, aligning with rumors of an Apple foldable MacBook Pro.

What unique features might Apple’s foldable devices include?

Apple’s approach includes a patent application that suggests a virtual QWERTY keyboard display on foldable devices, eliminating the need for a physical keyboard. This innovative design is particularly relevant for a foldable MacBook Pro, allowing for seamless integration of traditional computing elements in a foldable format.

What design changes can we expect in the Samsung Galaxy S25 series?

The Samsung Galaxy S25 series, under the guidance of Ilhwan Lee from the MX Design Team, is expected to undergo a significant design refresh. This change is anticipated to bring more innovative and possibly luxury-inspired aesthetics to the flagship series.

Are there any rumours about the camera specifications of the Galaxy S25 Ultra?

The Galaxy S25 Ultra is rumoured to feature a 200MP primary camera with a new 1-inch image sensor, 0.8µm pixels, dual-pixel autofocus, and in-sensor crop zoom, potentially setting a new standard for smartphone photography.

When is the Samsung Galaxy S25 series expected to launch?

While the exact launch date is not confirmed, Samsung is considering releasing the Galaxy S25 series earlier than usual, potentially around December 2024, following the earlier launch of the Galaxy S24 series in January 2024.