Highlights

• Realme surpasses 200 million smartphone shipments worldwide.

• Significant QoQ growth of 51% in Q2 2023 as per Counterpoint.

• Ascends to 2nd place among top smartphone brands in India in Q3 2023, IDC reports.

• Launch of ‘Simply Better Strategy’ and increased investment in R&D underline future growth.

Realme recently announced a significant achievement in its global operations.

The company’s worldwide smartphone shipments have crossed the 200-million-unit mark, a milestone highlighted in Counterpoint’s latest whitepaper on smartphone industry growth.

This success follows Realme’s earlier achievement of 100 million sales in 2021, underscoring its consistent growth trajectory.

In Q2 2023, Realme recorded an impressive quarter-over-quarter growth of 51%, according to Counterpoint.

The company’s rapid ascent is further evidenced by its climb to the second spot among India’s top 10 smartphone brands in Q3 2023, as per IDC rankings.

This leap from the third position in Q2 2023 marks Realme’s growing prominence in the competitive smartphone market.

Realme attributes its success to strategic inventory and demand management, effective marketing promotions, and the introduction of advanced 5G devices.

The company launched its ‘Simply Better Strategy’ in 2022, focusing on ensuring each product generation incorporates significant technological advancements.

This approach, emphasizing design, performance, and user experience, positions Realme at the forefront of the industry.

The company’s commitment to research and development is also a key factor in its success.

The establishment of the Realme Global Institute of Leap-forward Technology is a testament to this commitment, with a focus on display, photography, gaming, and charging technologies.

Founder and CEO of Realme, Sky Li, commented on the achievement, stating, “At Realme, we are committed to providing innovative, leap-forward technology that caters to the evolving needs and preferences of our diverse global audience. This accomplishment reinforces our position as a key player in the industry, and we are more motivated than ever to continue pushing boundaries and setting new standards.

I want to express my sincere gratitude to our customers, partners, and the media for their continuous support. This achievement is not just a number; it is a reflection of the Realme spirit and the shared success of our vibrant community. As we look to the future, we remain steadfast in our commitment to delivering cutting-edge technology and exceptional experiences to our users around the world.”

Looking ahead, Realme’s “Leap-forward Climbing Plan” aims to establish the brand as the first choice for young consumers globally in the next five years.

The company plans to increase its R&D investment by 470% in 2024, focusing on imaging, gaming, display, and charging technologies.

In collaboration with over 33 international tech partners, Realme seeks to develop state-of-the-art technologies and plans a 400% expansion in its research team.

FAQs

Q: How significant is Realme’s achievement of 200 million smartphone shipments?

A: Realme’s accomplishment of surpassing 200 million global smartphone shipments is a substantial milestone, reflecting the brand’s rapid growth and increasing popularity in the competitive smartphone market. This achievement, reached within just five years of its inception, signifies Realme’s successful market strategies and innovative product offerings.

Q: What contributed to Realme’s recent growth in the smartphone market?

A: Realme’s growth is attributed to several factors, including a 51% QoQ growth reported by Counterpoint in Q2 2023 and its ascent to the second rank among India’s top smartphone brands in Q3 2023, according to IDC. These accomplishments highlight Realme’s effective marketing, robust product lineup, and strong appeal in key markets.

Q: What are Realme’s future plans for maintaining its market position?

A: Realme plans to continue its growth trajectory by focusing on innovation and appealing to younger consumers. The company has increased its R&D investment by 470% for 2024, intending to push technological boundaries. Collaborations with over 33 tech partners and a significant expansion of its research team are also part of Realme’s future strategy.