Highlights

• Ranveer Singh becomes a key stakeholder in boAt with a strategic investment.
• Partnership aims to tap into Gen Z and millennial preferences in audio products.
• Upcoming ‘Nirvana Series’ campaign featuring Singh to highlight boAt’s premium range.
• Campaign to emphasize long battery life, sound quality, and Active Noise Cancelling.

Ranveer Singh, one of Bollywood’s well-known actors, has recently joined forces with boAt,  by investing in the company.

This collaboration goes beyond a typical celebrity endorsement, marking Singh’s entry as a significant stakeholder in the brand’s future.

Regarding the partnership, Ranveer Singh, said: boAt’s commitment to best-in-class sound and youth connect resonates deeply with me. Investing in their journey is more than just a financial decision; it’s about co-creating a revolution. Get ready for boAt to amplify the sound of India like never before!

Ranveer Singh x boAt

The investment by Ranveer Singh in boAt is a strategic move, considering his appeal to Gen Z and millennials – the key demographic for boAt’s products.

His involvement is expected to bring in-depth insights into consumer preferences and trends in the audio segment.

Aman Gupta, Co-founder and CMO of boAt, commented on this partnership “Ranveer’s infectious energy and passion for music resonate perfectly with boAt’s core values. His investment and strategic involvement validate our mission to revolutionize the audio experience in India. Together, we’ll push boundaries, redefine sound, and create a community that thrives on passion and innovation.” 

This collaboration is a step forward for boAt, reinforcing its commitment to innovation and its connection with the youth.

Singh’s role is not just limited to being an investor; he will be actively involved in the brand’s future strategies and campaigns.

Nirvana Series Campaign

One of the first initiatives of this partnership is Singh’s participation in boAt’s upcoming campaign for the ‘Nirvana series.’

This series is a part of boAt’s sub-brand that focuses on premium audio products, including TWS and headphones designed for an enhanced listening experience.

The campaign, created by Bangalore-based agency Talented, aims to showcase the features of the Nirvana range, such as long battery life, signature sound quality, and Active Noise Cancelling technology.

The campaign titled ‘Lost in Nirvana’ will feature Singh in a unique role, leading the audience through an engaging narrative to showcase the capabilities of boAt’s Nirvana range.

FAQs

What does Ranveer Singh’s investment in boAt signify?

Ranveer Singh’s investment in boAt is more than a financial contribution; it represents a strategic partnership aimed at leveraging his influence to better connect with younger audiences and shape the brand’s future.

How will Ranveer Singh be involved in boAt’s brand strategies?

Apart from his investment, Ranveer Singh will play an active role in boAt’s brand strategies and campaigns, starting with the ‘Nirvana Series’ campaign to promote the brand’s premium audio products.

What is the focus of the ‘Nirvana Series’ campaign?

The ‘Nirvana Series’ campaign, featuring Ranveer Singh, will focus on showcasing boAt’s premium audio products, highlighting their advanced features like long battery life and superior sound quality.

What can consumers expect from boAt’s ‘Nirvana Series’?

Consumers can expect high-quality audio products from boAt’s ‘Nirvana Series,’ including TWS and headphones with enhanced features like Active Noise Cancelling technology.

boAt partners with Shoobhi Foundation to bring clean and safe drinking water to Delhi NCR communities. Details?

boAt, India’s leading consumer electronics brand, today announced a partnership with Shoobhi Foundation, a recognised NGO dedicated to social causes, to provide clean and safe drinking water to public and communities across Delhi NCR.

This initiative comes under boAt’s CSR umbrella, reflecting the brand’s commitment to giving back to the community and making a positive impact in the society.

Through this partnership, boAt will provide financial support to Shoobhi Foundation to enable them to provide clean and safe drinking water, readily accessible to the public.

In this endeavour, new age popular water brand, Wahter, will act as an expert & knowledge partner to illustrate the importance of hydration.

The company will also act as a distribution partner, providing clean & safe drinking water in bottles to communities via special carts and strollers.

Considering the environmental impact of discarded bottles, the brand has decided to use 100% recyclable bottles.

Wahter is backed by certifications from industry authorities and are proud bearers of FSSAI, ISO, and various other quality assurances that attest to their unwavering dedication to delivering the purest form of hydration.

Commenting on the partnership, Aman Gupta, Co-founder & CMO, boAt, said: “At boAt, we believe in the power of community and are committed to making a positive impact on the lives of those around us.

Access to clean drinking water is a fundamental human right, and we are proud to partner with Shoobhi Foundation to address this critical need in our own backyard.

Together, we aim to make a tangible difference in the lives of countless individuals by providing them with readily available clean and safe drinking water.”

Echoing the sentiment, Shoobhi Foundation, stated: “We are thrilled to collaborate with boAt on this impactful initiative.

Their dedication to social responsibility and commitment to community well-being perfectly aligns with our mission.

This partnership will enable us to significantly expand our reach and provide clean drinking water to a wider range of communities across Delhi NCR. We are confident that this collaboration will have a lasting positive impact on the lives of countless individuals.”

Amitt Nenwani Co-founder of Wahter, provides his perspective, “boAt is leading a movement to redefine corporate social responsibility through Shoobhi Foundation. We are excited to be part of this Wahter revolution.

This partnership transcends bottles; it’s about breaking barriers and making a bold statement that clean water is a right, not a privilege.”

The initiative signifies both boAt and Shoobhi Foundation’s unwavering commitment to social responsibility and their dedication to improving the lives of communities in need.

By providing access to clean and safe drinking water, this partnership aims to address a critical public health issue and promote the overall well-being of residents in Delhi NCR.

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