POCO continues to be fastest-growing smartphone brand in India for second consecutive quarter: IDC

Started as an independent brand from the house of Xiaomi in February 2020, Poco continues to emerge as the fastest-growing smartphone brand of India, for the second consecutive quarter of 2021, as per the IDC Worldwide Quarterly Mobile Phone Tracker, August 2021. The company registered 865% growth in Q2 2021 with the Poco X3 Pro, Poco M3 and the Poco C3 driving the maximum sales volume in H1 of 2021.

Anuj Sharma, Country Director, Poco India, said, “From being recognised as just an independent brand, we have grown to become the fastest-growing brand in H1 of 2021 on the back of extremely powerful devices across categories and offer the best price to performance ratio. As we move forward, we will continue to focus on delivering the best of the technology and introduce devices with compelling propositions and best in their respective segments.”

Poco’s most affordable smartphone Poco C3 recently sold 2 million units within just nine months of its launch. Its latest offering, Poco F3 GT, is all set to disrupt the mid-premium segment with its magnificent display, premium design, incredible camera experience, unrivaled performance, coupled with mad reverse prices, the company said.