What are your views on OTT platforms? Are you satisfied with the content they roll out on OTT?
There was a time when going to theatres was considered the ultimate way to spend your leisure time. It didn’t matter if the movie was good or bad but just to escape into a whole new world for 3 hours leaving all the tension and stress at the door was the way towards peace of mind.
Movie Theatres were considered a temple/shrine for movie lovers while the hero/heroines were the gods and goddesses of the silver screen. The older generation folks still remember when they went to watch a 3 hour movie in the dark screens of the theatre as they wanted nothing more than their money’s worth, which was fun, entertainment, and frolic.
Those were the days when the film’s success depended on whether it celebrated a silver jubilee (25 weeks) or golden jubilee (50 weeks) in the theatres during the 50s, 60s, 70s, and 80s, which also determined the brand value of the star and how long he will last in the business.
Things stared to change in the 90s when the multiplex revolution took over as big budget ventures started to be shown on IMAX and PVR cinema chains that proved highly beneficial for its owners.
The jubilee era soon gave way to the ‘100 Crore Club’ with the success of Aamir Khan’s Ghajini (2008), which was the inaugural film that made 100 crores throughout India, which was soon followed by the 1000 crore club.
Then came the over-the-top (OTT) platforms with the advent of Sacred Games (2014), which paved way for the OTT revolution in India that soon saw many other for many platform based web-series that met with massive success.
Now, in 2022, most people prefer watching movies on OTT platforms like Netfli x, Amazon Prime, Hulu, and many others rather than going to the theatre, unless it is a big budget action flick like RRR, KGF, or Brahmastra.
Some of the upcoming movies and shows that will be released on OTT platforms are as follows:
Also Read: Top 11 flicks that will be popular on OTT platforms in 2022
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