Web browser company Opera has enabled emoji-only based web addresses “to bring a new level of creativity to the internet.” The move is a part of a partnership with Yat, a company that sells URLs with strings of emoji in them.

“It’s been almost 30 years since the world wide web launched to the public, and there hasn’t been much innovation in the weblink space: people still include .com in their URLs,” Jorgen Arnesen, executive vice president of mobile at Opera, said in a press release.

Yat pages are unique domains generated when someone purchases a string of emojis (by the same name). In addition to letting users create NFTs of their emoji strings, Yat also plans to allow users to make payments via their Yats. The company reports that musicians are among the early adopters of Yats.

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