OnePlus to foray into smartwatch segment

To intensify the competition in smartwatch market, OnePlus is expected to launch OnePlus Nord smartwatch very soon. With the launch of budget smartwatch, OnePlus will intensify the current smartwatch market in India, currently dominated by Xiaomi, Realme, Amazfit, Noise, and more.

The rumoured smartwatch by OnePlus is expected to carry a price tag of less than Rs 10,000. It likely to be priced between Rs 5,000 and Rs 8,000. The features and specifications of the upcoming smartphone is yet to be revealed. OnePlus Nord smartwatch is likely to have heart rate sensor, SpO2 monitor, sleep tracking, step counter, and more.

The launch of the smartwatch is expected to happen during the launch of its upcoming OnePlus Nord smartphone, said to be the OnePlus Nord 3.

According to leaks, OnePlus Nord 3 will be launched by the second half of this year.

Smartwatch market size in India

Talking about the current market size, smartwatch sales witnessed a meteoric rise in India in 2021. India’s smartwatch shipments grew 274% year-on-year and domestic brands such as Noise and boAt have accounted for 75% of overall sales.

As per a Counterpoint Research report, India’s smartwatch market is mostly online driven. Almost 78% of shipments come from online channels, where Flipkart and Amazon have a market share of 48 and 43%, respectively.

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