During the Amazon Great Indian Festival 2023, which spanned from October 6th to November 10th, OnePlus marked its dominance in the smartphone market.
The brand secured the position of the best-selling Android smartphone, achieving significant sales figures by value.
This performance underscores OnePlus’s growing influence in the competitive smartphone segment.
One of the highlights of OnePlus’s success was the OnePlus Open 5G, which became the top-selling foldable phone in the above Rs 1 lakh category on Amazon.in during its open sale day.
This period extended from January 2023 to October 27th, 2023.
Furthermore, the company’s comparatively more budget offering OnePlus 11R 5G stood out as the leading premium Android smartphone in the above Rs 30K category during the festival.
The OnePlus Nord CE 3 Lite 5G also garnered considerable attention, emerging as the best-selling Android smartphone during the festival.
These achievements are quite a testament to the company’s strong portfolio and its ability to cater to diverse consumer preferences.
Ranjeet Singh, Head of Sales, OnePlus India shared, “We are thrilled to witness the remarkable response for our products on Amazon India during the Great Indian Festival. This accomplishment is a testament to the trust and loyalty our community and users place in our brand.
At OnePlus, we are dedicated to pushing the boundaries of innovation and providing exceptional products that elevate the lives of our users. And our long-standing engagement with Amazon has continued to help us achieve just that. This success also motivates us to continue delivering unparalleled technology that exceeds our users’ expectations.”
Ranjit Babu, Smartphones and Televisions, Director, Amazon India said “Amazon India is thrilled to continue our engagement with OnePlus, a brand that consistently delivers on technology and understands customers. During the Amazon Great Indian Festival 2023, we saw the preference for premium smartphones reach unprecedented levels surpassing the previous year by an astounding 2.5 times driven by affordability options such as easy No Cost EMI and Exchange offers.
The significant growth underscores our steadfast commitment to drive value and providing an unparalleled selection of smartphones to our customers. Our long-term engagement with OnePlus continues to redefine customer expectations, with the latest milestone being the remarkable success of the OnePlus foldable device.”
OnePlus attained the status of the best-selling Android smartphone brand during the Amazon Great Indian Festival 2023. This achievement highlights its strong market presence and consumer preference for its products during one of India’s biggest online shopping events.
The OnePlus Open 5G was the top-selling foldable phone in its price range. Additionally, the OnePlus 11R 5G emerged as the leading premium Android smartphone, while the OnePlus Nord CE 3 Lite 5G was the most popular Android smartphone overall during the festival.
The OnePlus Open 5G received an overwhelmingly positive response on its launch day, becoming the highest-selling foldable phone in its price category on Amazon.in. This indicates a strong consumer interest in innovative smartphone designs from OnePlus.
The OnePlus 11R 5G was the best-selling premium Android smartphone, and the Nord CE 3 Lite 5G was the most sought-after Android smartphone during the Amazon Great Indian Festival. These models catered well to the diverse needs and preferences of customers.
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