Motorola Making History – Becomes the Highest -Selling Smartphone Brand in the Foldable Category with its razr franchise, Breaks Records during the Amazon prime day sale 2023

HomeTech NewsMotorola Making History – Becomes the Highest -Selling Smartphone Brand in the Foldable Category with its razr franchise, Breaks Records during the Amazon...

Highlights

• Motorola razr40 Ultra is the highest-selling smartphone during the Amazon Prime Day Sale 2023 in the ultra-premium price segment.
• Motorola razr40 family emerged as the biggest-ever flip phone launch on Amazon with Motorola razr40 and razr40 ultra together achieving the highest number of sales for a flip phone during Amazon Prime Day Sale 2023.

Motorola, the pioneer of flip phones has created a new record in India by becoming the highest-selling smartphone brand in the foldables category at the Amazon Prime Day sale on 15-16th July 2023.

While the Motorola razr40 Ultra became the highest-selling product in the 80K+ ultra-premium price segment, the Motorola razr40 also was the bestselling flip phone in the premium segment.

With this overwhelming response from the audience, the Motorola razr series is back to take over the premium flip smartphone market in India.

Motorola razr series
Motorola razr series

These latest additions to the razr series are dipped in cutting-edge technology and style-driven self-expression, to Flip the Script of foldable smartphones.
Each feature of this new series is carefully crafted to meet the needs of modern consumers who want to stand out and own the best version of a modern flip phone.

Leading the pack is the Motorola razr40 ultra which was stocked out during the Amazon Prime Day sale due to the unprecedented consumer demand for the product.
This is the most advanced flip phone with Worlds’ Largest External display and is the World’s Slimmest flip phone in the industry when flipped closed.

The phone is powered by powerful Snapdragon® 8+ Gen 1 Mobile Platform, a 144Hz 3.6” external display, 165Hz 6.9” display when open, incredible cameras, wireless charging and more.

Flip the Script
Flip the Script

In terms of design, Motorola is offering an iconic piece of technology in a modern infinitely flexible design – including the pantone colour of the year Viva Magenta.

The Motorola razr40 Ultra folds completely in half with the top and bottom edges aligning perfectly for a seamless, gapless, ultra-thin and sleek look.

It also comes with the industry’s first dual-axis tracking, which reduces the size of the device, thus making both the razr phones the World’s Slimmest Flip phone in the industry when flipped close.

The Motorola razr40 ultra and razr40 come with Flex View technology to easily view content, video chat with friends, and more.
When standing on its own, the device enables users to frame the perfect shot and capture the perfect pose using gesture capture and auto-smile capture.

Motorola razr40 ultra
Motorola razr40 ultra

The Motorola razr40 boasts the powerful Snapdragon 7 Gen 1, based on 4nm platform.
When it comes to multi-media, the razr40 Ultra is more than just a marvelous display, it also packs Dolby Atmos for an enhanced auditory experience.

So now, users can not only enjoy exceptional visual details but also experience multi-dimensional sound, which brings out more clarity, detail, and depth.

It also comes with the highest resolution camera sensors ever seen on the flip phones, a larger battery life and in 3 beautiful colours with an uber-premium vegan leather finish.

Snapdragon 7 Gen 1
Snapdragon 7 Gen 1

Sharing his excitement Mr. Prashanth Mani, Executive Director – Motorola Asia Pacific, said, We are humbled by the overwhelming response received from the audience towards our latest Motorola razr smartphones on the Amazon Prime Day sale 2023.

At Motorola, we always strive to offer pioneering products to our consumers that redefine the entire smartphone industry. The popularity of the Motorola razr40 ultra and razr40 is a testimony of our design and innovation prowess that is flipping the script of the foldable smartphone industry. We are excited and motivated to continue our journey in offering more innovative products to provide an expansive smartphone experience to our customers.”

We are incredibly happy with the success of the iconic Motorola razr 40 series during the Amazon Prime Day 2023. At Amazon India, we strive to deliver an exceptional buying experience for customers along with a bouquet of affordability options such as No Cost EMI and Exchange via ecosystem partners.

The overwhelming response and growing preference for the updated form factor in flip smartphones reaffirm our commitment to delivering customer satisfaction by providing them with the best-in class products, accompanied by our promise of fast and reliable delivery.” – Ranjit Babu, Director Wireless and Home Entertainment, Amazon India

Introducing vibrant color choices, Motorola offers a striking lineup for the new razr40 ultra. Featuring the exclusive Pantone® Color of the Year 2023, Viva Magenta, in a premium vegan leather design, it stands out among Motorola devices.

Additionally, the razr40 ultra is available in the sleek Infinite Black with a matte finish glass body.
On the other hand, the motorola razr40 comes in a premium vegan leather finish with three trendy colors.

These include Sage Green, a contemporary green tone, Vanilla Cream, a classic off-white shade, and Summer Lilac, a mystical purple hue.
Embrace your style with these captivating color options.

Availability & Pricing

Availability & Pricing
Availability & Pricing

The motorola razr40 Ultra is available at a launch price of Rs 89,999/- while the Motorola razr40 has been launched at Rs 59,999/-.
The smartphones are available on Amazon.in, Motorola.in, Reliance Digital and other leading retail stores.

Affordability Offers

Affordability Offers
Affordability Offers

Consumers can choose from the following two offers to purchase the device:

For Motorola Razr40 Ultra:

1- Rs. 7,000 Instant Cashback/ Discount on ICICI bank Credit card and Credit card EMI transactions, making the effective price of the product Rs. 82,999.

2- No Cost EMIs up to 12 months on HDFC Bank^ and up to 9 months on other leading banks – making the effective ownership cost starting at just Rs.7,500/month.

For Motorola Razr40:

1- Rs. 5,000 Instant Cashback/ Discount on ICICI bank Credit card and Credit card EMI transactions making the effective price of the product Rs. 54,999
2- Alternatively, Customers can avail an Exchange Bump up Offer of Rs. 3,000 over the exchange value of an old device
3- No Cost EMIs up to 12 months on HDFC Bank^ and up to 9 months on other leading banks – making the effective ownership cost starting at just Rs. 5,000/month.
^ Only on Amazon

Operator Offers

Operator Offers
Operator Offers

Reliance Jio Offer: Benefits worth Rs. 15,000 on both Motorola razr40 ultra and razr40

1. Rs 99 vouchers for 36 months’ worth Rs 3564
2. Additional 10GB 5G data per month for 36 months @ Rs 10 / GB
3. Travel, Shopping and Lifestyle offers @ Rs 8200/- on apps like AJio, Yatra, ET Prime and Zoomin.

Motor Razr
Motor Razr

Faqs

1) What is Motor Razr 40, Razr 40 Ultra pricing?

Ans) A recent price leak on Amazon inadvertently revealed the price of the upcoming Moto Razr 40. The phone will most likely cost Rs 59,999. There are talks that the Ultra model, which as known to all is a pricier model, will cost around Rs 80,000 to the buyers.

2) What are Motor Razr 40, Razr 40 Ultra specs?

Ans) The flagship model in the Razr series is the Razr 40 Ultra which has a more powerful Qualcomm Snapdragon 8 Plus Gen 1 processor and an expansive 3.6-inch cover display. It features a large 6.69-inch 1080p LTPO AMOLED display with a fast 165Hz refresh rate and peak brightness of up to 1,400nits.

The back of the device is made of durable Corning Gorilla Glass Victus, while the frame is crafted from 7000-series aluminum. The teardrop hinge design is seamless and enhances the overall aesthetic appeal. Additionally, the phone has an IP52 water-repellent rating.

In terms of camera capabilities, the Razr 40 Ultra features a dual-camera setup on the back, consisting of a 12MP main sensor and a 13MP ultrawide lens that can also function as a macro lens. On the front, there is a high-resolution 32MP camera for capturing stunning selfies.

The device houses a 3,800mAh battery that supports 30W wired charging and 5W wireless charging.

On the other hand, the Razr 40 offers a slightly smaller package with a 6.9-inch LTPO AMOLED screen, 1080p resolution, and a 144Hz refresh rate. Its cover screen measures 1.5 inches. The phone is equipped with Qualcomm’s Snapdragon 7 Gen 1 processor and a 4,200mAh battery. In terms of photography, it features a 64MP main camera and a 13MP ultrawide lens, while the front houses a 32MP selfie camera.

3) What are Moto Razr 40 First Impressions?

Ans) The Razr 40 is available in three colours: Sage Green, Summer Lilac, and Vanilla Cream. While all three colourways look quite stunning, we spent most of our time with the Lilac variant. Looking at the pricing difference, it’s quite obvious the younger sibling had to cut some corners. It misses out on a larger cover screen from the Ultra variant but gets a 1.47-inch display instead.

This cover screen immediately reminded us of the Galaxy Z Flip, which had a slightly smaller screen estate. The screen is still useful as it displays recent notifications, contacts, weather details, event details, music, peek display (wannabe always-on), and more. We are yet to check if it allows you to pick up phone calls or reply to texts, though it seems very unlikely.

Unfortunately, the cover screen cannot help you take selfies by displaying a viewfinder. Instead, it displays funny little emoji wallpapers, not useful but still fun. It’s an AMOLED panel that refreshes at 60Hz with a peak brightness of 1000 nits.

The entire screen module protrudes a bit, with two circular cameras accompanying it. It features a 64-megapixel primary camera and a 13-megapixel ultra-wide angle camera. The in-hand experience is quite sophisticated, partially thanks to the faux-leather finish at the back. It has slightly curved sides, which help with the grip. The right side of the device features a volume rocker and a power button which doubles up as a fingerprint sensor.

The Razr 40 is IP52 rated, which means it’s not just water but dust resistant. This is perhaps the first time we see any dust resistance in a foldable, so it’s a pretty big deal.
Motorola has chosen to keep the branding minimal, with a shiny logo on the bottom portion. There’s no extra flamboyance on the hinges. Speaking of which, while the hinge is designed to hold the display for watching content, taking selfies, and more — we found it to be a bit stiffer than the one on the Ultra. When folded, there’s no visible gap on the sides, which is good.

Upon opening the phone, we were greeted by a tall 6.9-inch LTPO OLED display with relatively minimal crease. It features a punch hole cutout at the top, holding a 32-megapixel selfie camera in place. The panel has a refresh rate 144Hz, so the animations were buttery smooth.

The Razr 40 is powered by a Snapdragon 7 Gen 1 chipset, the only phone with this processor in India, as of now. As mentioned, it comes in a lone 8GB LPPDDR4X RAM and 256GB UFS 2.2 storage variant. It packs in a 4,200mAh battery inside with support for 30W wired charging and 8W wireless charging.

4) What are Moto Razr 40 and Razr 40 Ultra First Impressions: Initial thoughts?

Ans) Both the Razr 40 siblings are, without a doubt, promising offerings from the house of Motorola. The Moto Razr 40 is the cheapest and more accessible clamshell foldable on the market, and its only competitor is the year-old Galaxy Z Flip 3.

While Motorola had to cut some corners in the processing and cover display department, it’s still a good offering for someone who always wanted to flaunt a foldable.
The larger battery should help the Razr 40 breathe for extended hours.
On the other hand, the Razr 40 Ultra’s selling point is its massive outer screen. Motorola wants you to stick to the cover screen for almost all of your tasks, and we don’t have an issue with that.

5) What are the Pros & Cons of the Motorola Razr 40 Ultra ?

Ans) Pros
* Great display and software Strong battery performance Competitive price for the spec Cover/exterior display is really useful
Cons
* Camera results could improve Wireless charging is slow

6) How is the Design of Motorola Razr Ultra ?

Ans) * 170.8 x 74 x 7mm (open), 88.4 x 74 x 15.1 mm (closed), 184.5g or 188.5g


* Gorilla Glass Victus cover, Gorilla Glass Victus or vegan leather rear, Aluminium frame


* IP52 water and dust resistant


* Infinite Black, Glacier Blue and Viva Magenta colours


Motorola gets a lot right with the latest Razr. It’s a compact phone that turns a big smartphone screen into something portable that easily fits in a pocket. It’s even got rounded edges to make it comfortable. It makes it nice to hold, but conversely, also means that it loses some of its Razr-ness.

The Motorola Razr – historically – has been a sharp, angled phone. It wasn’t named after a razor for no reason. And yet, the 2023 versions don’t have anything particularly sharp and angular about them at all. They’re rounded, soft and friendly. While the very first model looked like it might cut you, this just wants to give you a cuddle.

It’s a good-looking phone that snaps shut leaving no gap between the two halves of the phone. That means you’re not likely to find dust and debris finding its way in there. At least, not as easily as you might on the Galaxy Z Flip 4, with its gap near the hinge.

Moto is launching the phone in three colours: Infinite Black, Glacier Blue and Viva Magenta. The last of those is the only one that features a soft vegan leather back rather than glass. That gives the pinkish-reddish model a softer feel on the palm, but the matte, frosted glass on the other two has a great, smooth texture too.

Also Read: Motorola Razr 40 Ultra First Look, Impressions & Review – The Slimmest Flip Phone with Largest External Display & Reliable Form Factor, “Moto Razr” is Truly Back!

Also Read: Motorola Razr 40 Ultra Full Specifications and Colour Options Leaked Online Ahead of Official Launch on June 1

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