MG introduces AI in cars for Indian market with Astor

After bringing internet in Indian cars, MG Motor has unveiled MG Astor, India’s first SUV with personal AI assistant and first-in-segment Autonomous (Level 2) technology. Astor is based on the MG’s successful global platform, ZS.

Rajeev Chaba, President and MD, MG Motor India, said, “We have introduced several industry-firsts with our SUVs to the Indian automotive market. This time we have Autonomous (Level 2), MG Astor, with a personal AI assistant. With its elegant exteriors, luxurious interiors, and futuristic technology, we believe that Astor is a desirable package that will strike a chord with the customers.”

MG Astor’s personal AI assistant depicts human-like emotions and voice. The Paralympic athlete Deepa Malik has lent her voice to the personal AI assistant, thereby humanising the experience. The AI technology in Astor is developed around MG’s vision of Car-as-a-Platform (CAAP) of possibilities, which will enable the users to personalise the services as per their requirements.

MG has partnered with BOSCH for ADAS (Advanced driver-assistance systems) in Astor. AI technology, six radars and five cameras equip the SUV to manage 14 advanced Autonomous Level 2 features. The car ensures a safer driving experience with 27 standard safety features like ESP, TCS and HDC. Among its host of comfort, convenience and safety features include 6 airbags, 6-way power-adjustable driver seats, electric parking brake, heated ORVM, rain-sensing wiper, PM 2.5 filter, panoramic sky roof, rear AC vent and front and rear armrest,10.1-inch HD infotainment system for the cinematic experience and full digital cluster with 7-inch embedded LCD screen.

Astor has 80+ internet features residing on MG i-SMART technology. On top of it, building on CAAP (Car as a platform), MG Astor hosts subscriptions and services, including maps and navigation with MapMyIndia, Jio connectivity, the first-of-its-kind Blockchain-protected vehicle digital passport by KoineArth and more. MG car owners will also get access to music on the JioSaavn app, along with the industry-first feature of reserving a parking slot through a head unit (powered by Park+, select cities to begin with) and access to unlimited information with Wikipedia.