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Second COVID-19 wave: Slowdown expected in India’s smartphone market

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Team My Mobile
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The smartphone market in India started the year 2021 with a healthy 18% year-over-year (YoY) growth in the first quarter (January-March), totalling 38 million units, but declined by 14% from a strong 4Q20 (October-December), according to International Data Corporation, a market research firm.

While the vaccine roll-out program at the beginning of the year instilled positive sentiments, the onset of the second wave of COVID-19 infections towards the end of the quarter resulted in subdued consumer demand. Thus, the inventory cycle which had shrunk earlier in 2H20 started to get longer since mid-1Q21, IDC said.

“The April-June quarter is expected to face growth challenges under the weight of the second wave of infections. However, the high shipments from the first quarter should be able to suffice for the immediate demand. But IDC estimates the impact to be less pronounced compared with last year, with factories being operational today and only limited restrictions on logistics/transportation and state-level lockdowns instead of a nationwide lockdown,” said Navkendar Singh, Research Director, Client Devices and IPDS, IDC India.

“The recovery in 2021 might not be as smooth as expected earlier, with uncertainty around the lasting impact of the second wave and a possible third wave in next few months. IDC expects a rebound in consumer sentiments in the second half of 2021, resulting in a single-digit growth annually. However, the degree of growth will be restricted due to reduced discretionary spending, supply constraints, and anticipated price hikes in components in upcoming quarters,” he added.

Key market trends:

Online channels continued their growth momentum ahead of the overall market at 25% YoY, despite a slip in its share to 46% quarter-over-quarter (QoQ), while offline channels grew at 13% YoY. However, both the channels started to face higher channel inventory towards the second half of the quarter.

MediaTek-based smartphone shipments continued to lead for three consecutive quarters with a share of 52%, widening the gap with Qualcomm, which had a 35% share.

Almost 7% of overall shipments were 5G, leading to a 3% YoY increase in ASP to US$176. Further, the premium segment (US$500+), grew 143% YoY, with 71% of those based on 5G. Apple, Samsung and OnePlus continued to dominate in that space; the iPhone 11 and 12 together accounted for 28% of shipments; followed by the debut of the Galaxy S21 series and the OnePlus 9 series.

Separately, feature phone shipments declined by 8% YoY, despite Reliance Jio launching its new 4G device bundled with telco offers. However, the 2G segment witnessed 3% growth driven by itel and Lava.

“IDC expects a boost in 5G shipments with more affordable options, stickiness through financing/trade-in programs and steeper discounts/cashback offers. Additionally, vendors continue to focus on India as a manufacturing hub, which can be seen in their efforts in locally sourcing more components, ongoing investments in R&D capabilities, and adding new surface-mounting lines to cater to the growing local demand as well as for exports from India,” said Upasana Joshi, Associate Research Manager, Client Devices, IDC India.

Top 5 players:

Xiaomi continued to lead, despite only posting 3% YoY growth. Three of the top 5 models nationally were the Redmi 9/9A/9 Power, accounting for 10% of the overall shipments. The Mi10i was the leading 5G model in 1Q21. Poco, Xiaomi’s sub-brand, continued to cement its online position, driven by affordable models like Poco C3 and M3. Also, the top 8 online models were from Xiaomi/Poco, with a 30% contribution.

Samsung retained its second spot, growing fastest amongst the top 5 vendors with 43% YoY growth in 1Q21. Online channels accounted for 41% of its shipments, growing by 55% YoY, while its offline channels continued to witness slower growth despite the new launches during March.

Vivo was at the third position, with shipments declining by 3% YoY. However, it continued to maintain its lead in the offline channel with a 29% share, ahead of Samsung. It regained its title sponsorship for the IPL cricket league, ensuring high decibel promotional activities around newly-launched models in March and April of 2021.

Oppo regained its fourth slot with shipment growth of 35% YoY in 1Q21. Its affordable A15 series featured in the highest shipped models nationally, along with newly launched 5G models accounting for 8% of Oppo’s shipments.

Realme slipped to the fifth slot after falling 4% YoY in 1Q21. It continued to be the third-largest online brand with a 16% share and more than two-thirds of its shipments going through the online channel. The company also launched the most affordable 5G model, the Narzo 30 Pro in 1Q21, expanding deeper into the 5G space.

Lava Z2 Max with 7-inch display, 6,000mAh battery launched at Rs 7,799

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Team My Mobile
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Domestic handset maker Lava has come up with a new smartphone called Z2 Max which comes with a big screen and massive battery. The smartphone is aimed to support online education amid the second wave of COVID-19 pandemic in India.

In terms of specs, the Lava Z2 Max sports a 7-inch HD+ (720×1,640 pixels) display with 258ppi pixel density, 20.5:9 aspect ratio, and Gorilla Glass 3 protection. The phone is powered by an unknown quad core MediaTek Helio SoC with 2GB of DDR4X RAM and 32GB of storage which can be expanded up to 256GB via microSD card.

The dual-SIM smartphone runs Android 10 (Go edition) and packs a huge 6,000mAh battery. It has inbuilt box speakers that render loud and clear audio.

Talking about optics, the Lava Z2 Max houses a dual rear camera setup that includes a 13-megapixel primary sensor with an f/1.85 lens and a 2-megapixel secondary sensor. There is an 8-megapixel sensor at the front with an f/2.0 lens housed in a notch.

The smartphone comes in Stroked Blue and Stroked Cyan colour options. Priced at Rs 7,799, the Lava Z2 Max is available on Flipkart and at the company’s e-store & major offline channels across India.

Infinix introduces Dar-Link technology, latest XOS 7.6 upgrade for upcoming Hot 10S

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Team My Mobile
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Infinix is coming up with the revolutionary Dar-Link game boosting technology in its upcoming smartphone Hot 10S, which is slated to be launched soon. This technology innovation claims to enhance the system by improving the graphics display and touchscreen sensitivity. Infinix is also bringing to the table the latest XOS 7.6 skin emphasising an all-new design, which will be an ode to nature.

At present, while playing games on smartphones consumers face several specific issues like screen tearing or staggering, heating of devices during longer gameplay, poor colours on-screen and delay in the responsiveness of touch panel. The Dar-Link technology addresses all the pain points, bringing the gaming interaction and display experience to a new level, and amplifies the user’s sensory experience in games like Call of Duty, Free Fire, PUBG, etc.

Preventing screen tearing: In the case of games with a frame rate of 40fps (40 frames per second), a display refresh rate of 60Hz to 90Hz will not match. A smartphone with such a level of display refresh rate will only result in screen tearing. The Dar-Link technology increases the game’s frame rate to 60Hz-90Hz so that it matches the display’s frame rate to avoid any screen tearing.

No heating: Playing heavy capacity mobile games line Asphalt, Free Fire, etc. for a long period of time can deteriorate the chipset performance gradually. This is due to the continuous resource distribution from chipset to game resulting in heat generation from the device. This reduces the performance and affects the gaming experience. The Dar-Link game boosting technology intelligently adjusts the operating speed of CPU/GPU, manages and allocates resources according to different game scenarios to maintain the efficient operation of the smartphone. This solves the problem of mini-freezes while gaming and makes the game run more smoothly. In addition, it also reduces the temperature of the device and ensures a more pleasing gaming experience for every user.

Good colour reproduction: Every game’s graphics are built using millions of shades from the colour palette. Every smartphone’s display comes with the varying capability of NTSC colour gamut (For instance, Hot 10S has 72% NTSC colour gamut). Dar-Link optimises the colour of the graphics and replicates them best on the device’s screen.

Responsive touch panel: Normally, the speed of moving our finger on the smartphone screen is faster than the display response. The Dar-Link technology elevates the performance of the touch panel and makes it respond quickly by reducing the latency between the finger touch and display response.

Taking inspiration from the fabulous design elements Sierra Aurora Green, the newest XOS7.6 comes with a revolutionary visual appearance with lesser elements. It features a whole new integrated refreshed icon, new design, refreshing wallpapers, and moved down interaction area for smoother reachability to lead users to a secure, smart and localised and high-quality entertainment experience.

To ensure enhanced security, XHide will enable the users to hide their private apps, message notification and media so that no one gets to see them without their consent. Users can store their important files in the XHide, which acts as a secure encrypted vault and requires identity verification to access. The X-Proof feature protects the privacy by keeping the display opaque, making it hard for anyone else to snoop on the screen while users are chatting or using their phone in public. The Kids Mode allows the users to decide and select the apps for their kids to access. It also enables in putting a time and data limit along with keeping a track on the app usage.

For smart and localised usage, the upgraded operating system comes with an XClone feature that creates a replica of the apps to help users login to multi-accounts and keep them online simultaneously. The Wi-Fi Smart comm feature allows the users to auto-connect to the saved network from their mobile data whenever they enter the saved Wi-Fi network or turn the Wi-Fi off automatically when the saved network is unavailable. The Photo Compressor feature saves space by compressing the pictures in the AI Gallery.

For uninterrupted entertainment, XOS 7.6 comes with the Video Assistant feature for the users to add their favourite OTT apps in it. Once enabled, they can auto reject all the incoming calls and messages; record any snippet or take a screenshot from videos; play YouTube in the background; check WhatsApp messages on TICKR while watching videos; and open WhatsApp/Chrome directly by activating Multi-window. Through the Thunder Back feature, users can add any app in PiP mode and keep switching between them seamlessly.

Both the latest technologies will be available on Infinix’s upcoming handset Hot 10S, which will be available on Flipkart.

How technology, both radical and incremental, determines the growth of the esports industry

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Team My Mobile
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Over the years, the esports industry has seen tremendous growth in terms of its reach and viewership. Once considered as a subset of sports culture, esports is now evolving into a full-fledged industry. The advancements in technologies have played a very important role in keeping this industry vertical interesting and is one of the key drivers that has led to this growth.

The mobile gaming market may hit a CAGR of 14% during 2020-2025. Experts are citing reasons such as growing smartphone penetration and increasing adoption of advanced technologies for developing games behind this rise. Futuristic technological trends like location-based games, cloud gaming and AR/VR-powered games are also fuelling the demand for esports gaming.

Technological changes over time that fuelled esports growth:

Below listed are some technological adoptions that pushed the overall growth of esports worldwide.

Gaming hardware

The technological evolution of hardware spans across specialized hardware devices including processors, monitors, input devices, audio systems, mobile phones, streaming equipment etc. The growth of hardware has enhanced the overall gaming experience and taken it to the next level making gameplay more engaging and real.

High-speed internet connections

Among many driving factors that have been accelerating esports growth is access to high-speed internet. The access to high-speed internet connection over 3G/4G spectrum and broadband has impacted the overall gaming experience. In the past, a normal internet connection was not adequate and gamers witnessed lags during gameplay. But now, fast-paced internet connections are ensuring seamless gameplay.

Easy access to blazing-fast internet helps to develop a larger gaming community of highly targeted esports audience. India has got its smartphone population covered with a high speed 4G network and the launching of 5G is underway which will further strengthen the building blocks of online esports.

Easy accessibility to smartphones

Growing uses of smartphones have brought the esports phenomenon to a whole new level. Mobile gaming comprises 80% gamers in India. The only reason behind this growth is access to affordable smartphones.

Availability of affordable smartphones and reduced data cost fuelled mobile gaming penetration further. Now, gamers have a choice to buy high-end gaming mobiles under their budget without compromising the camera, display quality and other gaming-specific features. Smartphone makers such as Asus ROG, Xiaomi and ZTE have started producing smartphones optimized for mobile gaming and pro-gamers. It’s expected that due to the steep rise in the quality of smartphones under budget, the total number of online mobile gamers in India will cross 510 million by FY 2022.

“Smartphone makers such as Asus ROG, Xiaomi and ZTE have started producing smartphones optimized for mobile gaming and pro-gamers. It’s expected that due to the steep rise in the quality of smartphones under budget, the total number of online mobile gamers in India will cross 510 million by FY 2022”

 AR/VR Gaming 

AR and VR have set out to bring radical change to the esports industry with top-notch innovations for engrossing and enthralling gaming experiences. These new technological innovations helped in bringing 3D effects to gaming. With Augmented Reality, game developers connected the digital characters with the real world in an imaginary reality environment. The AR-powered games blend real and virtual environments for the captive experience.

AR and VR have changed the dimensions of gaming at scale. They help to create an imaginary setting during the gameplay, which stimulates a gamer’s physical presence. It creates a complete virtual world for the gamers. This is just the beginning as a lot more advancements are slated to come over time.

Artificial Intelligence

People would have never thought that AI would be integral to the gaming industry. This cutting-edge technology is now gradually making its presence felt. The artificial intelligence-powered tools are making it possible to watch and analyse esports tournaments for making data-driven decisions.

Teams and players are now using AI tools to find ways to improve their gaming strategy. For instance, FalconAI introduced AI-powered tools to help esports players improve their skills in various games such as League of Legends and Valorant, etc.

Cloud-based gaming

Cloud gaming is all set to revolutionize the way games are played. It will reduce the dependency on local hardware for playing games. Tech giants are working on developing cloud gaming platforms like Google Stadia to allow gamers to play games on their low-end devices with only requirement being a fast internet connection. No more expensive hardware and lengthy downloads. In cloud gaming, storage and processing is done in cloud data centers while gamers can stream graphics on their devices.

What’s next? 

The growing penetration of technological innovations in esports has intensified the thrill and joy of playing games. Technologies like virtual reality, artificial intelligence, and gesture control are shaping the future of esports globally. We are hoping to see more high-end sophisticated technology adoptions in the esports industry. They will completely change the way we play games and consume gaming content.

The author, Tarun Gupta, is Founder, Ultimate Battle, a leading esports platform.

Soundcore Life Dot2 ANC with hybrid ANC launched at Rs 7,999

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Team My Mobile
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Following the successful launch of its Liberty Air2 Pro more recently, Anker-owned audio brand Soundcore today introduced the next in its ANC series called Life Dot2 ANC, which claims to feature advanced active noise cancellation and 35 hours of playtime. Priced at Rs 7,999, the product is available on Flipkart and very soon in top retail chains across India. It comes with a warranty of 18 months.

“It’s been only two weeks that we have launched Liberty Air2 Pro and have received a fantastic response through the online channel. Its hybrid ANC has been an instant hit among the buyers especially those who are working from home. Seeing the response, we decided to launch the next in TWS – ‘Life Dot2 ANC’, rich in specifications and the perfect value for money,” said Gopal Gopal Jeyaraj – Country Head, Anker Innovations.

The Soundcore Life Dot2 ANC boasts pure sound via targeted active noise cancelling and multi-mode noise cancellation. The hybrid active noise cancelling monitors eliminate up to 90% of noise from the environment. The multi-mode noise cancellation comes with specific modes that includes – transport, outdoor and indoor. The transport mode blocks out lower frequencies; indoor mode reduces mid-range sounds like voices in an office; and transparency mode comes with two levels of ambient sound enhancement. The TWS features 6 beam-forming microphones and a noise cancelling algorithm that isolate vocals from background noise, ensuring superior clarity on calls.

Its over-sized 11mm dynamic drivers generate loud thumping sound and 50% more bass ensuring ear-bouncing beats without sacrificing clarity and treble. The Life Dot2 ANC can deliver up to 35 hours of long playtime supported by Anker’s fast charging technology. The TWS comes with IPX4 rating that makes it resistant to splashes, spills and more.

The earbuds are designed for long-lasting comfort matching the longer hours of use with secured fit. The Life Dot2 ANC can be controlled via the Soundcore app to choose from 1 of 22 sound profiles, adjust noise cancelling, and even configure the wireless earbuds’ touch controls.

Vivo commits 3 years of Android updates for future X-series flagships

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Team My Mobile
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Smartphone maker Vivo has announced its plan to expand its software support for the flagship X series, committing to provide three years of major Android OS upgrades and security updates for selected models launching after July 2021.

Vivo aims to extend the high-end smartphone experience offered by the X series devices by ensuring continuous improvements based on evolving consumer trends and exciting new software innovations.

“Featuring top of the line hardware, the X series flagship phones are built to last – and we want to make sure that our customers get software support that lives up to their expectations,” said Yujian Shi, Senior Vice President and CTO of Vivo.

“We always innovate with the user in mind. With this pledge, we are making a promise to our customers that they will be able to enjoy a premium smartphone experience for an extended period and continue to benefit from the latest software features,” Shi added.

The policy covers the European, Australian and Indian markets. The premium X series models that are not eligible will continue to receive regular Android security updates.

This commitment is part of Vivo’s ongoing efforts to bring new products and joy-inspired experiences to consumers. As one of the leading smartphone brands in India, Vivo began introducing its products to markets across Europe in 2020 and will continue expanding its footprint around the world.

COVID-19: Twitter donates $15 mn to NGOs for relief work in India

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Team My Mobile
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US-based microblogging major Twitter has donated USD 15 million to help address the second wave of COVID-19 crisis in India. The amount has been donated to three non-governmental organisations – Care, Aid India and Sewa International USA, Twitter CEO Jack Patrick Dorsey tweeted on Monday.

While CARE has been given USD 10 million, Aid India and Sewa International USA have received USD 2.5 million each.

“Sewa International is a Hindu faith-based, humanitarian, non-profit service organisation. This grant will support the procurement of life-saving equipment such as oxygen concentrators, ventilators, BiPAP (Bilevel Positive Airway Pressure) and CPAP (Continuous Positive Airway Pressure) machines as part of Sewa International’s ‘Help India Defeat COVID-19’ campaign,” the San Francisco-based company said in a statement. “Equipment will be distributed to government hospitals and COVID-19 care centers and hospitals,” it added.

CARE is a leading humanitarian organisation fighting global poverty. Twitter said the grant of USD 10 million will support CARE’s urgent action to help address the deadly second wave of COVID-19 infections devastating India. “Funds will be used to supplement government efforts by setting up temporary COVID-19 care centers; providing oxygen, PPE kits and other critically needed emergency supplies for frontline health workers; and addressing vaccine hesitancy and helping ensure that people get vaccinated, particularly in remote, marginalised communities in India,” it said.

Association for India’s Development (AID) is a volunteer movement promoting sustainable, equitable and just development. AID partners with grassroots organisations in India on interconnected areas of education, health, agriculture, livelihoods, environment, and human rights, Twitter said. “This grant will help under-resourced communities identify COVID symptoms, prevent spread, access care and treatment, benefit from medical equipment including oxygen, oximeters, thermometers, protective gear and vaccination, survive lockdowns, regain livelihoods and will strengthen hospitals and NGOs that serve rural and low-income communities,” Twitter added.

COVID-19 concerns: Samsung not to join MWC 2021 physically

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Team My Mobile
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South Korean electronics giant Samsung will skip in-person exhibitions at the upcoming Mobile World Congress (MWC) 2021 in Barcelona due to COVID-19 concerns. The company, however, plans to participate in the event online.

As per reports, Samsung will not showcase its products and technologies offline at MWC, which is said to be one of the top three tech events in the world, along with the Consumer Electronics Show in the United States and IFA in Germany. The event will be held between June 28 and July 1 in Barcelona, Spain.

Samsung, in a statement, said, “The health and safety of our employees, partners and customers is our number one priority, so we have made the decision to withdraw from exhibiting in-person at this year’s MWC.”

“We look forward to participating virtually and continuing to work with GSMA and industry partners to advance new mobile experiences,” it added.

The mega tech event, focussed on mobile technologies, has been held in Barcelona usually between February-end and early-March each year, but it was cancelled last year due to the global pandemic, and this year, it was pushed back to June.

Other tech majors such as Sony, Nokia and Ericsson, have already announced their withdrawals from the event due to the novel coronavirus concerns, according to reports.

Another Korean electronics behemoth LG is unlikely to join the event, as it recently decided to pull out from the smartphone business.

Trend: Inseparable part of every youth’s life in the age of social media

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Team My Mobile
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Today, everyone is on social media platforms for various purposes, like, exploring new and innovative ideas, to create something different, to express themselves or to entertain. And everyone wants to see “Woww!” content.

Social media platforms today are dominated by content creators and influencers who create amazing content using creativity, art, ideas, imagination etc. This content can be just to express themselves or to entertain or to influence. Every piece of content created on social media is a new and a different story that a content creator wants to say. And sometimes, if the story really gets to the audience or connects with the audience then the audience want to create their version of the same story, that’s when the trend starts.

These trends are in the form of photos, short videos, long format video, challenges, songs, fashion, makeup, lifestyle etc. Everyday these trends are calculated on the basis of content sharing, user interaction and journey of users on the web. Depending on the nature of the trend, some last for a week and some stick around long enough to have the general public participation in it.

“Every piece of content created on social media is a new and a different story that a content creator wants to say. And sometimes, if the story really gets to the audience or connects with the audience then the audience want to create their version of the same story, that’s when the trend starts”

These trends can be classified under a few categories such as Social trends for the wellbeing of society, Photo trends, Art-based trends, Fashion trends, Fun trends and Educational tips or DIY. For example:

To empower women: #MeToo is one of the most viral trends- A campaign under which women are being empowered to come forward and talk against sexual harassment at the workplace till date.

Food niche: Dalgona coffee in late March 2020 in the midst of the pandemic, this coffee has gained attention across the world.

Wellbeing: Fitness challenges, film yourself doing 10 pushups and nominate 3 more people to do – also known as chain/ reaction trends.

Makeup Challenges: Bajjre da sutta, Kudiyo ne nachne de and so much more. It also promotes desi culture.

Photo Trend: Grain or Bling effects

Entertaining trends: Lipsyncing videos, dance on music trend, this or that trend, 2 video 20 photo trends and many more.

These trends have started to make an impact on everyday life of social media users and affect the way they think and their perspectives, exposing them to the creative side of themselves, not only that – it also spreads the feeling of becoming a part of the community and something bigger than the trend itself.

There are a set of people who pioneer new trends on a daily basis – some of it may go viral and some of it may not.

As per our research, the current trends are divided in 2 major parts – creating content for entertainment and creating content for information.

Currently, a big group of users are interacting with filters that have features such as – warm tones, smooth skin, pops facial features, natural makeup looks, or dust, grain effects, frame effects, old looks, light and bling effects.

There are different ways to create trends such as on Stories, Reels, Feed Posts, YouTube Challenges, Blogs etc.

The trends which kept so many Indians stick to their phone is dialogues or lip-syncing short videos, which started from the short video app “TikTok”. These trends just not stop at photos and videos, it’s being extended to Augmented Reality (AR) which is highly effective and interactive for engagement.

These challenges have the ability to keep us all hooked for hours at a stretch on our devices. From youngsters to senior citizens, everyone is giving in these catchy viral trends.

This also helps brands integrate the product and services to introduce ecommerce into everyday lives.

We try to cater to all age groups with different type of creative expression- filters.

Due to these trends, the world is growing and changing in ways that we can only predict, every day is a new ray of hope to only see the internet rising into new ways and change the way we see.

Trends in a way also affect how the content is consumed by the end user and have created various communities and training programs for content creators to start new trends with the use of hashtags. It helps to enhance the post reach and improve traffic.

Companies recognized them as a community and make an integrated effort to align with the requirements of common man as well as creators. Until then, keep creating!

The author, Nidhi Agrawal, is Country Manager, B612, a beauty and filter camera app.

TCL, iFFALCON offer discounts on smart TVs at Amazon

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Team My Mobile
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Popular television brands TCL and iFFALCON have come up with their latest combined sales offer on Amazon. As part of the ‘TV Upgrade Days offering’ on the ecommerce platform, the brands are selling some of their best high-end smart TVs, including the recently-launched 4K HDR P725 at exciting prices. The TCL and iFFALCON smart TV models on sale include P615, P715, P725, C715, C815, K71 and H71.

Mike Chen, General Manager, TCL India, said, “At TCL and iFFALCON, we aim to bring new advancements to the smart TV ecosystem and our consumers at affordable rates. We are happy to offer some of our flagship and high-end models on Amazon and allow users to shop them at lucrative discounts. We will continue to come out with more new exciting offerings to make shopping rewarding for our consumers in the times to come.”

TCL 4K HDR P615: The model features Micro Dimming, 4K HDR, and supports Dolby Audio for immersive TV viewing with superior sound output. Available in 55-inch and 65-inch, the TVs are priced at Rs 40,999 and Rs 55,499 respectively.

TCL 4K UHD P715: The model comes with Dynamic Colour Enhancement, Micro Dimming, and 4K Upscaling for an enhanced viewing experience. It supports Dolby Audio for high-quality audio, and sports hands-free voice control to enable users to operate the device using simple voice commands. available in 55-inch, the TV is priced at Rs 42,999.

TCL 4K HDR P725: The latest addition to the TCL’s P series, P725 offers AiPQ Engine, MEMC, and Dolby Vision for optimized picture and video quality. It supports Dolby Atmos, which is an advanced version of Dolby Audio, ensuring a true surround sound experience at home. It also comes equipped with a video call camera for smooth interactions with people on a bigger screen and a hands-free voice control feature for seamless control. Available in 65-inch, the TV is priced at Rs 89,990.

TCL 4K QLED C715: The model comes packed with Quantum Leap Technology, Dolby Vision, HDR 10, and IPQ Engine for stunning video and picture quality. It also supports Dolby Atmos and DTS Smart Audio Processing for rich and clear sound experience, and hands-free voice control for providing better control to users. Available in 50-inch, 55-inch, and 65-inch, the TVs are priced at Rs 49,999, Rs 56,999 and Rs 88,499, respectively.

TCL 4K QLED C815: Another flagship from TCL, C815 comes with Quantum Dot Technology, Dolby Vision, HDR 10+, and MEMC for a superior TV viewing experience. The TV also comes with Dolby Atmos and integrated ONKYO Soundbar for unmatched sound quality. Apart from this, it offers hands-free voice control and a video call camera for seamless interactions with family, friends, and colleagues. Available in 55-inch, the device is priced at Rs 78,499.

iFFALCON 4K UHD K71: Sporting a full-screen design, the TV supports Dolby Vision and Dolby Audio for a high-quality entertainment experience at home. The device is powered by a 4K display and also offers hands-free voice control for enhanced control using direct commands rather than speaking to the remote first. Available in 43-inch, 55-inch and 65-inch, the models are priced at Rs 26,999, Rs 36,999 and Rs 52,999 respectively.

iFFALCON 4K QLED H71: A high-end QLED model from iFFALCON, H71 comes with Quantum Dot Technology, 4K HDR, Dolby Atmos, and Dolby Vision for an ultra-immersive TV viewing experience with rich sound quality. It also offers hands-free voice control for enabling users to speak to the TV directly and play their favorite videos, movies, shows, and apps. Available in 55-inch and 65-inch, the TVs are priced at Rs 49,999 and Rs 83,999 respectively.

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