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RoDTEP of minimum 1.5% critical to India’s Electronics Exports: ICEA Study

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India’s electronics association ICEA, in collaboration with IKDHVAJ Advisers LLP, released a detailed report on RoDTEP for the electronics sector today.  ICEA is proposing a base rate for RoDTEP of at least 1.5% in the electronics category, based on the minimum assumption of logistics and power costs in manufacturing. Beyond this, individual products with high export potential attract a higher RoDTEP rate, based on the level of domestic value addition.

Driven by the need to boost electronics manufacturing, attract GVCs and large scale export-linked FDI, the electronics sector has become a central focus of government’s manufacturing policy. However, India suffers several disabilities vis-à-vis competing destinations such as China, Vietnam and Thailand, which make India’s exports uncompetitive. RoDTEP, which replaces the MEIS Scheme, is key to ensuring that Indian electronics exports regain the competitive edge. ICEA aims to make electronics India’s top export by 2025.

Globally, electronics is a US$2 trillion industry, dominated by exports from China, Vietnam, Taiwan and Japan etc. Electronics is amongst the largest traded commodities after oil. It provides India with a tremendous opportunity to become a global leader in exports. RoDTEP is critical since the government is targeting US$1 trillion in exports by 2025 as part of the US$5 trillion GDP objective. No country has reached the US$5 trillion mark without exports contributing at least 18-20%.  India is no different.

The Electronics RoDTEP Report represents an intensive study across six months for various products. It prioritizes electronics items based on current exports or future potential exports. Till recently, over 370 electronic items received MEIS between 2-4%.

Pankaj Mohindroo, Chairman ICEA said, “RoDTEP is critical to address India’s deep disabilities vis-à-vis its competitors for boosting electronics manufacturing and making it India’s number 1 export by 2025. This needs to be an ongoing exercise to address the adverse impact on India’s competitiveness, of high taxes which remain unremitted.  An early finalisation of RoDTEP base rate and rates of priority products needs to be our immediate focus.”

The report also highlights the tremendous growth in electronics manufacturing and exports over the last three years. Electronics, which is India’s 9th largest exports, has shown the highest response (85% increase) to export stimulus between 2017-2020, from amongst the top 15 exports from India. The report further shows that several countries are already allowing remission of indirect taxes, levies and duties that are allowed under WTO. It identifies and unbundles indirect taxes for the purposes of remission. The rates estimated in the report identify the unremitted duties/taxes/levies at the Central, State and local level, borne by exported electronics products, including prior stage cumulative indirect taxes on goods and services used in the production of such products.

Based on credible inputs from the industry, the big ticket items considered for this study of RoDTEP in Electronics, are indirect taxes on transport and power, and embedded taxes on inputs. The IKDHWAJ team which conducted the study, was led by Dr. Jayant Dasgupta, former Indian Ambassador to the WTO,  Dr. Harsha Vardhana Singh, Former DDG, WTO & former Economic Advisor and Secretary TRAI, and Dr. Veena Jha, Economist and former Coordinator of UNCTAD’s India program who has worked with several multilaterals such as EU, WHO and ILO etc.

vivo launches Y31 with 48MP AI Triple Camera

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The Chinese smartphone brand, vivo, expanded its youthful Y series with the launch of vivo Y31 in India. Priced at Rs 16,490 for 6GB RAM + 128GB ROM variant (expandable upto 1TB), vivo Y31 is available for purchase in two attractive colour options— Racing black and Ocean Blue on vivo India E-store, Amazon, Flipkart, Paytm, and across all partner retail stores.

The vivo Y31 features 48MP AI Triple Rear Camera setup with outstanding photo processing algorithms which helps you in capturing valuable moments with maximum clarity. The device also has a 2MP Bokeh camera and a Super Night Mode for the rear camera which uses the multi-frame noise reduction algorithm to reduce the noise in your photos.

vivo Y31 also uses Electronic Image Stabilization (EIS) technology in the rear camera which crops and aligns individual frames, which is further supported by an algorithm that automatically corrects for unstable movements delivering Ultra Stable Videos. On the front, the smartphone has 16MP camera for brilliantly clear selfies.

With FHD+ (2408×1080) resolution, the vivo Y31 provides a wide and an immersive experience for both videos and games. The device is powered by Qualcomm Snapdragon 6-series processor and it also comes with the latest Funtouch OS 11 which is based on Android 11 for providing the latest Android experience to the consumers.

Like all vivo devices, the Y31 follows vivo’s commitment to ‘Make in India’ and is manufactured at vivo’s Greater Noida facility.

Airtel launches ‘Airtel Safe Pay’ – India’s safest way to pay digitally

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To protect Airtel customers from the growing incidents of online payment frauds, Airtel Payments Bank today launched ‘Airtel Safe Pay’ – India’s safest mode for making digital payments.

With ‘Airtel Safe Pay’, Airtel customers making UPI or Netbanking based payments through Airtel Payments Bank, no longer have to worry about money leaving their accounts without their explicit consent.

An India-First innovation, ‘Airtel Safe Pay’ leverages Airtel’s ‘telco exclusive’ strength of network intelligence to provide an additional layer of payment validation compared to the industry norm of two-factor authentication. This offers the highest level of protection from potential frauds such as phishing, stolen credentials or passwords, and even phone cloning that catches customers unaware.

Anubrata Biswas, MD & CEO, Airtel Payments Bank says, “As digital payments become the norm, especially in the post-pandemic world, we also have to solve for the challenge of frauds that are growing rapidly. We are happy to leverage Airtel’s core telco strengths to bring to market this unique capability that ensures that our customers have full control over their transactions. This sets a new benchmark in the Indian digital payments space by making security paramount.”

Using ‘Airtel Safe Pay’, Airtel Payments Bank customers can make secure digital payments across millions of merchants, online retailers and utilities, and even send money. Customers can open an Airtel Payments Bank account within few minutes with just a video call from the Airtel Thanks app and enjoy a range of benefits while they make fully secure digital payments.

Adarsh Nair, Chief Product Officer, Bharti Airtel said, “Airtel Safe Pay is yet another innovation where our secure network and world-class digital platforms combine to solve a unique market problem. At Airtel, we are taking the lead in offering the most secure digital payments platforms to our users and making sure that the customer is always in control without a worry about rogue transactions.”

The 2021 is going to be the “Year of digital desktop transformation”

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‘Cloud’ is going to be the catchword in 2021 as digital transformation is happening across the globe. The pandemic has also put the thrust on the cloud as the quicker adoption means higher the value of relevance. Dr. Christopher Richard, MD & Chief Cloud Architect, G7 CR Technologies India Pvt Ltd has elaborated on this unique and diverse topic in dialogue with My Mobile.

The case for digital transformation has never been more urgent. How do you see the pandemic giving a thrust to India in being one of the leading cloud hubs?

Digital transformation, tech intensity, open-mindedness to tech adaption, and the changes that tech addition can bring are now more urgent than ever before. These of course are all global sentiments and give a thrust to India, coz we have the world’s biggest market for the cloud with us on the way from being a developing nation to a developed nation. With the density of people and the purchasing power, we continue to see an increase in demand and being one of the world’s largest in number of Startups, SMBs and consumers. We have everything to drive cloud consumption to the skies. Now the pandemic has helped in this thrust by nudging the snail CEOs and CTOs to drive the adaption of tech quicker and they have realized the relevance of cloud in their technology road map.

To accelerate business innovation, Startups, SMBs and SMEs plan to migrate the majority of their internal IT workloads to the public cloud. What are your plans to tap the growing market of Cloud Services in India and neighboring countries?

Startups, SMBs and SMEs have always been close to our hearts and business with them has been an emotional need more than the bottom line or top line driven need. We plan to further intensify our relationship with them by ensuring we create a whole package of value surrounding technology that creates a partnership with them in the true sense of helping them grow as we grow. Our Digital transformation walls are built around a program called CPR (Capital, People and Revenue) and the program has dedicated focus to be the guiding force to help the Startups, SMBs and SMEs capitalize, skill and motivate their people and help with GTM across the globe to drive their revenues. We have also setup the Drona Technology center to drive skill enablement for all the resources of all who partner with us in their digital transformation journey along with soon to be launched CPL (Cloud players league) which will be similar to the IPL, but involve players from the companies that partner with us. We are in the process of setting up a dedicated cricket stadium in Bangalore for this purpose. We will launch other programs that help motivate and engage the resources of the entire SMB, SME, and startup community. We will be driving marketing, PR, and lead generation activities for the community across the globe along with our spread, and we now cover the whole of MEA as a market opportunity. In addition to all of this, we will also act as investment advisors and bring investment support to them from partner organizations.

Tell us how the cloud played a major role during the pandemic and how it helped companies operate from home. Do you see this growth continue even in 2021?

I will definitely say that the pandemic woke the whole business IT leadership to a realization that, while we may talk about digital transformation for our server infrastructure, we made a huge mistake in ignoring our desktops in this vision. Most of our opportunities during the pandemic to help people work from home, has been to convert the traditional physical desktop\laptop into VDI hosted on the cloud. We have personally moved, stabilized, and have in use over 20000+ desktops in the past 6 months, and we see this growing further in 2021. If we used a Chinese calendar, I would like to declare 2021 as going to be the “Year of the digital desktop transformation.”

While the business apps that allow you have video meets and greets and drive some amount of business automation and digital visibility, moving your whole desktop to the cloud for a few dollars and moving company strategy to BYOD (bring your own device) will be what further grows the cloud and drives consumption.

The onset of the covid-19 pandemic was the starting point of the Cloud 2.0 era. How do you see this as an opportunity to help the cloud computing Industry touching new heights in the years to come?

Cloud computing is here to stay and though it has only been growing, the COVID-19 pandemic has fastened this growth and it will continue to grow and reach greater heights in years to come, but yes, the cloud OEMs that will continue to grow in the long run will be the ones that learn that this is the time to consolidate and build more strong ties with the SMBs, SMEs and startups. They are after all your future enterprises.  The Cloud OEMs who are not self-centered toward the SMB, SME and startup community during these times and instead use this as an opportunity to increase prices and strengthen bottom lines will see a drop in the curve once the industry normalizes and will eventually lose to compete.

How cloud adoption can help give a push to a new revenue stream for the telecom sector?

The telecom industry for whatever reason is not the leader in the cloud market, and they have only themselves to blame for this. They had the connectivity control, they had the customer base, all they needed was a data center and platform. But who can tell a set of people who sold SIMs and connections and were driven by customer count to look around for other opportunities and business lines. But now since they missed the bus when it was in their backyard, their only option now is to use the strength of their customer reach and connectivity control and partner with existing cloud OEMs to create another revenue opportunity, and today we do see such partnerships happening and will become a high driver of revenue for both parties involved.

How do you think India’s Cloud market will manage the supply chain in 2021?

With the need for contactless and with the need of visibility, automation of the supply chain is going to be in huge demand. The ISVs have lived up and already have a stack of products ready to suit today’s demands in supply chain automation. With on-prem data centers not even in the stream of thoughts, the cloud will benefit from this demand. It is 700% faster and 300% lower in cost to deploy a supply chain solution on the cloud than on your own infrastructure. So, this turns out to be a no brainer, it’s just simple math.

Qualcomm announces boosted Snapdragon 870 5G Mobile Platform

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Qualcomm Technologies unveiled the Qualcomm Snapdragon 870 5G Mobile Platform, a follow-on to the flagship Snapdragon 865 Plus, which features an enhanced Qualcomm Kryo 585 CPU prime core clock speed of up to 3.2 GHz.

The new Snapdragon 870 is designed to deliver increased performance across the board for geared-up gameplay with insanely fast Qualcomm Snapdragon Elite Gaming experiences, truly global 5G sub-6 GHz and mmWave, and ultra-intuitive AI.

Kedar Kondap, vice president, product management, Qualcomm Technologies said, “Building upon the success of Snapdragon 865 and 865 Plus, the new Snapdragon 870 was designed to address OEM and mobile industry requirements. Snapdragon 870 will power a selection of flagship devices from key customers including Motorola, iQOO, OnePlus, OPPO, and Xiaomi.”

Sergio Buniac, president, Motorola Mobility said, “At Motorola, we strive to deliver meaningful innovations that matter to our consumers, and we are glad to announce that soon we will bring the new Snapdragon 870 5G Mobile Platform into our portfolio, unleashing the power of our smartphones to new and unique experiences. With this platform, we also reinforce our commitment with 5G technology, as network expands across the globe we continue to do so in our portfolio.”

Kinder Liu, chief operating officer and head of R&D, OnePlus said, “By working closely with the world’s leading technology innovators like Qualcomm Technologies, we have been continuously building superior products and bringing premium mobile experiences to global users. The flagship performance and exceptional 5G connectivity provided by the Snapdragon 870 5G Mobile Platform coupled with OnePlus’ unique innovative technologies and optimization, we look forward to delivering lightning-fast 5G speeds and ultra-smooth mobile experiences to more users.”

Alen Wu, vice president and president of global sales, OPPO said, “OPPO and Qualcomm Technologies have maintained close collaboration, and we have jointly introduced many products favored by users. Following our principle of ‘technology for mankind, kindness for the world’ and leveraging the premium performance delivered by the new Snapdragon 870 5G Mobile Platform, OPPO will deliver more human-centered products to global consumers and meet their expectations for cutting-edge technologies.”

Zeng Kunpeng, general manager, iQOO Product Line said, “Meeting users’ demands for high performance has always been the mission of iQOO. With the unveil of the new Snapdragon 870 5G Mobile Platform, we will provide powerful performance and top e-sports experiences to users as always in our next iQOO smartphone. We believe our cooperation with leading technology companies like Qualcomm Technologies will further drive the development of the mobile gaming ecosystem.”

Lei Zhang, vice president of Mi Smartphone and general manager of hardware R&D, Xiaomi said, “Over the past years, Xiaomi’s flagship smartphones that have been powered by Snapdragon 8- series mobile platforms have impressed global consumers with their premium performance and excellent experiences. For next decade, we will continue to work closely with Qualcomm Technologies to bring the most advanced mobile experiences to Mi Fans. Benefitting from the powerful performance of the new Snapdragon 870 5G Mobile Platform, we will continue to build high-end flagship device and bring more surprises to global consumers regarding 5G, camera, AI, and more.”

Commercial devices based on Snapdragon 870 are expected to be announced in the first quarter of 2021.

MSI introduces 11th Gen Intel processor line up under ‘Business & Productivity’ series in India

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Team My Mobile
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Micro-Star International (MSI), the technology and laptop giant debuted its brand new “Business & Productivity” line-up: The Summit, Prestige, and Modern series in India. The Summit E15 and Prestige 15 laptops will be available in India from 24th January 2021 across leading e-commerce website – Flipkart.

The remaining line-up of products will be available in the market soon. The price of the series starts from Rs 55,990 and goes up to Rs 1,79,990.

Green Lin, Regional Marketing Manager, MSI, said “We are delighted to enter into the business and productivity segment of laptops with our latest 11th Gen Intel processor line up in India. From establishing a strong hold in the gaming and content creation segment, MSI has now come up with innovative, feature loaded laptops for business professionals. India being an extremely important market for us, we wanted to bridge the gap between our consumers and their needs for powerful devices which provides them with best-in-class productivity, security, reliability and style. We hope the new line up resonates with the consumers helps them speed up their workflow.”

The Summit Series, as the name implies, is the pinnacle of a mountain and represents the determination to lead and succeed in a career. The chassis and new logo showcase minimalism and modernism to compliment the tastes of business professionals. With the growing trend of remote working, the best business laptops need to do more than just send emails and connect to the internet; they need to have high performance, enterprise-grade security, and must be versatile enough to cater to a wide range of requirements.

The Summit Series is devoted to delivering comprehensive and secure solutions. From TPM 2.0, IR Camera, fingerprint reader, to USB port, and SD Card Lock, the Summit Series laptops are secured by various layers of advanced protection. By integrating hardware, firmware, software, and identity protection, the Summit laptops help protect corporations from data theft. The Summit Series packs a thin yet solid chassis with high performance and enterprise-grade security to help companies and business professionals enhance productivity.

The new “Business & Productivity” product line combines three distinguished series of MSI laptops: Summit, Prestige, and Modern. The new series are all outfitted with the super-powered, latest 11th Gen Intel processor, which offers up to 20 percent faster performance than its predecessor. One of the new graphic options is to gear up with Intel Iris Xe graphics, which is three times faster than standard integrated graphics.

The entire lineup is also accelerated by technologies like PCIe Gen 4 SSD and Thunderbolt 4 with USB 4.0, to boost daily work and even empower maximum personnel output for ultimate productivity. Another crucial function designed for remote workers is the noise cancellation feature. Its bilateral noise reduction for both microphones and speakers which helps reduce ambient noise during video conferences.

In addition, the new Prestige and Modern Series have now been updated with captivating, contemporary new colors –Urban Silver, Pure White, Carbon Gray, Rose Pink, Blue Stone, and Beige Mousse.

The Prestige 14 Evo is one of the first laptops to be certified on the Intel Evo platform, which indicates this laptop is smarter in many ways. It offers instant wake, quicker login, and faster Wi-Fi connection which make it much more efficient at saving users’ precious time.

VideoMeet rolls out Hindi and English captioning in virtual meetings

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Team My Mobile
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Made-in-India video-conferencing application VideoMeet has yet again delivered a highly useful feature, ‘close captioning’, to make the virtual meeting experience for its user base convenient. The application has begun the feature with Hindi and English captions but plans to roll out in all Indian regional languages with future app updates. The purpose behind introducing this feature was to reduce the intensity of disturbing elements in the meeting.

The feature is accessible and enabled by the host for conducting a seamless meeting. Dr Ajay Data, Founder and CEO, VideoMeet, explaining the message behind this feature, said, “We are a homegrown application, and it is our duty to introduce features that symbolise our vast culture; India being a diverse nation deserves a virtual meeting application that makes them feel connected and close to their roots. The characters in close captioning appear at the speed at which the user speaks, which is highly efficient and well-coordinated.”

Apart from this feature, VideoMeet ever since its inception has been integrating unique features such as the Backstage platform that allow users to wait in a safe mode before entering the meeting. Participants are also made aware of their waiting time before given access to a virtual meeting. Another one being Playback feature, which enables participants to watch the pre-recorded sessions and meetings. It gives control to the host for managing and scheduling the entire playback for smooth communication.

Zoook unveils Rocker Thunder Bolt karaoke party speaker at Rs 2,499

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Team My Mobile
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Less than a month after launching premium tower speaker Gladiator, French lifestyle brand Zoook has now come up with the future of karaoke party experience with its new Rocker Thunder Bolt Bluetooth party speaker, which also has the True Wireless Stereo ready feature.

Equipped with the latest Bluetooth v5.0 technology, the portable yet dynamic looking speaker lets users stream their favourite playlist without any hassles. The 30-watt high-power output party speaker comes with a wireless microphone to get the party started instantly. Adding to the party feel is its energizing looks, dynamic LED lighting on the front and flashing DJ lights.

The Zoook Rocker Thunder Bolt comes with 6-inch woofer for hosting a karaoke party. Besides a wireless microphone, the speaker also has an in-built mechanism to let users add echo to their sound. The microphone remains connected up to a range of 10 metres. Adding to the virtues of the speaker is its easy mobility and light weight. It weighs less than 1.5 kg and hence can be moved anywhere without trouble.

The speaker is powered by a 3.7V 1,200mAh battery, which allows non-stop music playback for up to five hours, following a charge time between three to five hours. With Zoook Rocker Thunder Bolt, you get X-Bass, which ensures a thumping deep bass sound. Apart from Bluetooth, the party speaker further offers multiple connectivity options such as Aux, USB flash and mic-in.

The top console of the speaker houses different controls and buttons for functions such as playing previous song, next song, play, pause, volume control, mic control, equalizer, power on/off. There is also the option to toggle between music source such as USB or Aux-in.

Priced at Rs 2,499, the Zoook Rocker Thunder Bolt is available at all leading online as well as offline stores.

Yellow Messenger and Microsoft collaborate to transform voice virtual assistants

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Yellow Messenger, an AI platform, has announced a collaboration with Microsoft to transform its voice automation solution using Azure AI Speech Services and Natural Language Processing (NLP) tools.

With this initiative, Yellow Messenger aims to increase the accuracy of its voice bot solutions and help enterprises across sectors in enhancing consumer experience automation. Under this collaboration, Microsoft and Yellow Messenger’s R&D team will be working on building a more human-like voice assistant platform that is capable of understanding and responding on the basis of sentiment, dialect, and workflow.

According to industry estimates, 60-70% of overall business to customer interactions across the world take place through telephony today, while the rest is over chats and email. Conversational interfaces are changing how customers relate to brands and ‘voice’ is playing a key role in enabling smarter brand-to-consumer engagement. Through the collaboration with Microsoft, Yellow Messenger is enabling brands to increase their sophistication and usage of automated voice assistants for regular use.  Voice-based virtual assistants can be deployed to handle inbound and outbound calls, across real-time telephony and synchronous voice channels.

Raghu Ravinutala, CEO and Cofounder, Yellow Messenger said, “Voice, as compared to text, is a more complex channel due to multiple factors at play such as the real-time experience, varying accents by country and legacy architecture. Our collaboration with Microsoft’s Azure Speech Services is empowering us to build customised voice models that allow higher accuracy and better intent understanding. Our voice assistants can hold natural conversations in over 35 languages and their variants across channels and devices enabled by our speech-to-text(STT) and text-to-speech(TTS) cognitive services.”

Sashikumar Sreedharan, Managing Director – Microsoft India said, “More human interactions mean new opportunities. Azure Cognitive Services help people interact simply and naturally with technology and make engagement with services more human, leading to increased customer satisfaction and loyalty. We believe our collaboration will help Yellow Messenger transform voice automation and enable enterprises across industries to take their customer relationships to a new level.”

Yellow Messenger has natively integrated Azure Cognitive Services on its platform, for improved customer experience and operational efficiency without compromising on security. This covers the following areas:

Accurate understanding and conversion of end customers’ voice to text across channels, using Azure’s real time Speech to Text (STT) translation capabilities for more intuitive interaction. Azure STT allows tailoring speech of recognition models to adapt to users’ speaking styles, expressions, and unique vocabularies, and also to accommodate background noises, accents, and voice patterns.  This is being implemented for customers across industries, including banking, FMCG and the public sector.

Improved voice output for end customers on telephony and web channels, applying Azure Text to Speech (TTS) services. Following the processing of the user’s inbound query, the bot converts the text back to speech and responds to the user in near real time in a natural, lifelike voice.

Building custom voice bot models using the Azure Speech stack for specific industry verticals such as banking for higher accuracy.

Self-serve customer support – Two of India’s largest private banks are currently using Yellow Messenger’s voice virtual assistants for inbound and outbound customer service. Up to 65% support queries can be addressed and resolved by voice AI assistants so that customer care teams can focus on critical issues.

TagMango launches an app to further scale and reach and experience

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Team My Mobile
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The homegrown, creator monetization startup TagMango today announced the launch of their app further strengthening their mission of turning Indian creators into entrepreneurs, through sophisticated tools helping them scale communities and unlock revenue streams.

Having already onboarded 3000+ organic creators in the soft launch, TagMango’s platform helps creators build engagement-driven communities to which their audiences and followers can subscribe, ensuring a regular brand-independent avenue to monetize for them.

The key features of the newly launched app are targeted at the growth and sustainability of the large creator base that India has seen growing immensely in a short span of time. The app launch comes offering benefits for both creators and consumers alike. Starting with creators, they can use this as a platform to build paid communities and strengthen their revenue streams, they have the freedom to put out exclusive content without having to worry about algorithms.

Divyanshu Damani and Mohammad Hasan, Founders, TagMango said, “The last few years have seen a deep internet penetration in India, especially in the Tier-II & III cities. Today, anyone with a smartphone has the opportunity to try their hands at becoming a creator and build their own revenue streams. With the growth in India’s creator base at such a large scale, there is an urgent need for platforms that enable them to build content that not only generates interest out of it to churn out content that entertains, informs but also empowers the creators to earn a sustained living. Our app is aimed to further expand our network of creators and foster a more seamless, technologically advanced, feature-laden, and interactive experience for creators to build their content business. We are looking forward to seeing the app become a go-to platform for India to create and consume content like never seen before”.

With a founding team that has successfully built their own individual following as creators, TagMango understands both the need-gaps that exist for Indian creators and what brands and audiences look for in their creators. Harnessing these insights and on-ground expertise they are targeting the next 500 million internet users of India. TagMango is on track to introduce the Indian creator ecosystem and brands to the power of communities and mobilize them through customized and hyperpersonal engagement.

Similar platforms in the west, namely Patreon and OnlyFans have already seen a huge audience, creator base usher in. According to Patreon (which artists use to offer exclusive content to more than 4 million patrons in over 180 countries) saw over 70,000 new creators have launched on the platform since mid-March 2020, they enjoy a presence of 1MN creators on the platform and get about 7000-8000 new content creators joining them each day. These figures and reports are testament to the untapped potential of Indian creator economy and monetization is highly credible. Having a platform that helps create such rewarding revenue models for creators, is what TagMango is working towards to build similar credibility and importance of such a model here in India.

An early adopter of the platform, Prakhar Gupta, a social commentator, cultural critic, and a shining public figure in the personal development domain used the TagMango to conduct a 3-day workshop named Decamind, that was aimed at helping the users develop a goal-setting, performance maximization and  potential mapping tools to help an individual get ready for the new decade. The workshop was a great success with about 130 subscribers and in a span of 7 days of holding the workshop, Prakhar’s total earnings were standing close to INR 2 lakhs.

Talking about the experience and his workshop success, Prakhar said, “It was an absolutely incredible experience to hold the Decamind workshop on the TagMango platform. I was exposed to a large audience base that was also absolutely relevant for the theme of my workshop. I was amazed to see how seamlessly I could reach out to an audience base that was also looking for something similar and to watch yourself make an impact is priceless. Adding to the exposure, the model not only helped me generate interesting content but also led me to enjoy impressive revenue in just a span of 7 days”.

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