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MediaTek announces MT9638 4K Smart TV Chip with an integrated high-performance APU

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MediaTek today announced its new 4K smart TV chip, the MT9638, with an integrated high-performance AI processing unit (APU).

MT9638 supports cutting-edge AI-enhancement technologies such as AI super-resolution, AI picture quality, and AI voice assistants, plus variable refresh rate (VRR) and MEMC (motion estimation and motion compensation) so graphics appear smoother. With its high-performance processing for optimized visual quality, MT9638 gives global TV makers premium features to design competitive 4K smart TVs.

Alex Chen, General Manager of the TV Business Unit at MediaTek said, “As smart home appliances become more intelligent and diversified, smart TVs are becoming the new hub for the smart home as consumers take advantage of AI-enabled multimedia features to control all their devices right from their TV. The new MT9638 continues our legacy as the No. 1 chip provider of smart TVs, bringing consumers incredible AI, multimedia, gaming and entertainment experiences in theater-quality 4K.”

MediaTek’s premium TV chip technologies are designed to enhance the user experience with our custom APU that brings high-performance AI computing to smart TVs. With built-in AI picture quality technology, the chip enables real-time content and scene recognition, automatically adjusting color saturation, brightness, sharpness, dynamic motion compensation and smart noise reduction to improve overall image quality. MediaTek’s AI super resolution technology, combined with the company’s MEMC technology, intelligently upscales resolution through multi-frame blending to deliver clearer images at the smart TV’s native resolution.

The chip supports the latest connectivity technologies including Wi-Fi 6 for fast, reliable connectivity and HDMI 2.1, which integrates support for VRR to match movies or console gaming frame-rates in order to avoid screen tearing. The MT9638 also supports applications powered by AI voice recognition and AI-enabled video calls, opening up new ways for consumers to interact with their smart TV and connect with their family and friends. These technologies are turning living rooms into true home entertainment centers, delivering new, immersive experiences in streaming, gaming and entertainment.

MediaTek’s MT9638 supports multiple advanced technologies:

A multi-core Arm Cortex-A55 CPU, Arm Mali-G52 GPU and dedicated MediaTek APU integrated into a single chip, delivering superior performance while also being extremely power efficient.

Up to 4K60 resolution support with a multimedia decoding engine for HEVC, VP9 and the latest AV1 content.

HDR10+ display support, enabling full array backlight local dimming with >2000 zones.

Premium Dolby Atmos and DTS Virtual X surround sound support.

The latest HDMI 2.1a and USB 3.0 interfaces, in addition to gigabit-class Wi-Fi 6 connectivity.

With up to four far-field microphones, the chip provides whole room coverage for voice assistants with ultra-low power consumption (0.5W) on standby and ultra-fast, one second resume for wake-up words.

Planning your next trip and want to vlog? These 3 storage devices are a must-have in your travel kit

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Team My Mobile
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Travel is all about creating memories. No matter how big or small a trip, travel can create a long-lasting impression. We must preserve these travel memories to help them stay around for years for our pleasure and to share with family and friends.

While planning a trip, it is a must to take a quick check on the storage space available on our devices. All those pictures, videos, music, maps, travel apps take a lot of storage space on our devices and smartphones.

When we don’t regularly declutter our devices and our phones, they begin to slow down thus not allowing us to have an optimum experience. The easiest way to declutter our devices is by taking regular backups and having enough storage space, be it on an external storage device or an internal memory card.

Here are 3 storage solutions that are a must-have in your travel kit are:

SanDisk Extreme PRO microSDXC UHS-I card

Using the right microSD card is crucial. Without an efficient card to store images and videos on, even the most sophisticated device won’t perform at its best. SanDisk Extreme Pro microSDXC UHS-Icard ensures extreme read and write speeds up to 170MB/s 8 and 90MB/s  respectively for fast transfer,  better app performance, and is ideal for recording outdoor adventures, weekend trips, or sporting events without skipping frames. It also helps load apps faster with the A2 specification. The card SanDisk Extreme PRO microSDXC card is shockproof, temperature-proof, waterproof, and X-ray-proof, so you can enjoy your adventures without worrying about the durability of your memory card.

SanDisk Extreme Pro SSD

While we are on the go we must-have storage solutions that are reliable and durable. Even as we travel, we are constantly sharing images and content on social media platforms or sending some pictures, or vlogging our trip. The SanDisk Extreme Pro SSD is the perfect travel companion to keep up with all these demands. The SanDisk Extreme Pro SSD is designed using Western Digital’s in-house NVMe technology to dramatically increase transfer speeds up to 1050 MB/s letting you move files faster and edit right from the drive. Designed for adventure junkies the ruggedized silicon case helps keep your content protected no matter where you take it and comes with an IP55 rating for water and dust resistance. Offering ample storage capacity of up to 2TB the device has a light form factor allowing you to keep your content with you wherever you go. It helps to transfer data easily using USB Type C and Type-A connectors.

SanDisk Dual Drive Luxe Type-C

Taking regular backups is crucial- God forbid if our digital devices crash during our road trip we would lose all our precious memories. With the SanDisk Dual Drive Luxe Type-C taking regular data backups is easy. The all-metal, 2-in-1 flash drive comes with Type-C and Type-A connectors and lets you nimbly move content between your devices—from your Android smartphone or tablet to your laptop, PC, or Mac computer. Further, the SanDisk Memory Zone app, which is available on Google Play Store, lets you view, access, and back up all the files from your phone’s memory in one location. It can also automatically move files from your device to your drive to free up space.

Celebrate Women’s Day 2021 with thoughtful gifting ideas

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Team My Mobile
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Women’s Day is right around the corner and surely, you must be scrambling to pick the perfect token of appreciation for the women in your life. Make sure your gift reflects how the women in your life inspire you.  The only thing you need to keep in mind while choosing the gift is productivity. If you’re thinking chocolates and roses, think again, it’s 2021 – put some thought to show sincerity and genuine appreciation.

Let the house of pTron inspire you with fashion-forward and practical gifts for your lady – be it a friend, a partner, your sister, your mother, or even a treat for yourself. pTron offers a colorful variety of audio devices that will make the perfect gift this Women’s Day. These devices have you covered in every aspect – aesthetics, style, productivity, and most of all, connectivity. Stay connected with those you love.

 

pTron Bassbuds Vista – Rs 1299

The new pTron Bassbuds Vista is an ode to superior audio experience at a budget. A 100% wireless product, bassbuds vista comes with a free Qi wireless charging pad which ensures that you bid goodbye to tangled cables.  Your special lady can work, work out or relax with these hassle-free TWS earbuds with style.

 

 

pTron Bassbuds Pro – Rs 1199

Surprise her with the best women’s day tech find this year – pTron Bassbuds Pro. The hero that we deserve, Bassbuds Pro offers BT 5.1 connectivity at a super pocket-friendly price tag. With deep bass, an LED Display and super-convenient touch controls, Bassbuds Pro is a fantastic techy gift for your modern day woman.

 

 

pTron Tangent Plus – Rs 899

Super lightweight, ergonomic, flexible, magnetic buds, trendy and great audio quality – is there a higher ask? pTron Tangent Lite is sweat resistant and offers rich bass, a secure fit and Hi-fi stereo, making it a perfect workout buddy. The neckband also offers a unique feature – selfie remote function, which enables

Noise appoints Utsav Malhotra as its new Chief Operations Officer

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Team My Mobile
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Noise, the Indian connected lifestyle brand, has announced the appointment of Utsav Malhotra as Chief Operating Officer (COO). Utsav will be responsible for overseeing Noise’s business strategy, operations, and marketing initiatives.

He will play a pivotal role in formulating and executing the company’s strategic initiatives, vision and developing a roadmap for achieving its business goals. With Utsav’s entrepreneurial skills and deep industrial knowledge, Noise aims to strengthen its leadership team to intensify brand’s visibility and business growth.

Amit Khatri, Co-founder, Noise said, “This announcement is a testament to the deep and diverse bench of talented leaders we have at Noise, as well as a reflection of our commitment to realizing our vision and strengthening our support for Noise’s customers. I’m thrilled to welcome Utsav to the team. Utsav is an ideal fit for us, as he is a proven leader with great experience over the past two decades which we believe will be invaluable to the growth of our company – from both a business perspective and a cultural one. In addition to an impressive track record of strategic planning and execution, Utsav brings a passion to his work that inspires and motivates our team. I’m excited to see all that Noise will accomplish under his leadership. I’m confident that he will be a great asset to our brand and ensure that our team is well-positioned to build on Noise’s success and accomplish our goals for 2021 and beyond.”

Utsav Malhotra, COO, Noise said, “I am extremely elated to join Noise and work closely with a passionate team which is focused towards building India’s leading consumer-tech brand. Wearable and hearable market is rapidly growing in India and has witnessed a huge uptick from tech enthusiasts for such products. Noise is revolutionising this industry with its contemporary technology and consumer friendly designs. It has also been recognised as No. 1 brand in the wearable segment in India. I am all geared up to join Noise’s vision to be India’s best consumer-tech brand and take it to the newer heights.”

Airtel fortifies its strong spectrum portfolio, acquires 355.45 MHz spectrum

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Bharti Airtel today said that it has acquired 355.45 MHz spectrum across Sub GHz, mid band and 2300 MHz bands for a total consideration of Rs 18,699 crores in the latest spectrum auction conducted by the Department of Telecom, Government of India. This gives Airtel the most formidable spectrum holdings in the country.

Airtel has now secured Pan India foot print of Sub GHz spectrum that will help improve its deep indoor and in building coverage in every urban town. In addition, this precious spectrum will also help improve its coverage in villages by offering the superior Airtel experience to an additional 90 million customers in India. Through this auction, Airtel has also decisively strengthened its mid band and capacity spectrum holdings that will help it provide an exceptional customer experience at marginal capex.  All of the spectrum will enable Airtel to deliver 5G services in future.

Airtel thanked the Department of Telecom for conducting a very efficient auction and putting out a large quantum of spectrum across multiple bands in the latest auction.

Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel said, “At the outset, we would like to thank the Government for making abundant spectrum available for auctions. Airtel now has a solid spectrum portfolio that will enable it to continue delivering the best mobile broadband experience in India. We are most excited at bringing the power of Airtel services to an additional 90 million customers in India through the power of our Pan India Sub GHz footprint.”

The Company added that despite the large amount of spectrum made available, the 700 MHz band bands did not get any bid from the operators as it made no economic case for them based on the high reserve prices. The 700 MHz band coupled with the 3.5 GHz band has the potential to accelerate India’s progress to the top league of digitally enabled nations. Therefore, the reserve pricing of these bands must be addressed on priority in future. This will help the nation to benefit from the digital dividend that will inevitably arise out of this.

Get iRobot’s Roomba 971/976 worth Rs 29,900 FREE on purchase of Braava Jet m6

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Puresight Systems, the official distributor of iRobot products in India, presents a first of its kind offer that will add sparkles to the home. With every purchase of Braava Jet m6 priced Rs 56,900, consumers will get the premium Roomba 971 or Roomba 976 worth Rs 29,900 free.

The smart home appliances brand iRobot, brings award-winning robot vacuum and mop solutions that provide highest standard of hygiene, cleanliness and convenience. The offer commences today from March 1st, 2021 to March 15th, 2021 and is available at all offline and online channels.

iRobot Roomba 976: It leverages vSLAM technology using an optical sensor to capture over 230,400 data points per second, allowing the robot to create a detailed map of its surroundings so it knows where it is, where it’s been, and where it needs to clean. With Dual Multi-Surface Rubber Brushes, it is uniquely designed with rubber treads to hug different floor surfaces, removing everything from fine dust to large debris. The 3-Stage Cleaning System packs a serious punch when it comes to dirt. couples with Power-Lifting suction which uses 5× the airpower so that the debris is easily eliminated.

iRobot Braava Jet m6: Imprint Smart Mapping Technology helps the robot get to know the home, giving the user total control to choose which rooms are cleaned and when using the iRobot HOME App, the Google Assistant, or Alexa. Automatically returns to its Home Base® charging station to recharge when the battery is low, then resumes cleaning until the job is complete. Precision Jet Spray loosens dirt and sticky messes without harming furniture, rugs, or walls. Wet Mopping pads feature wicking fibres to help break-up kitchen grease, grime, and sticky messes.

As we move into the 4th Industrial Revolution, technology continues to invade every aspect of our lives. Robotic vacuum cleaners have become an essential part of modern Indian households. With the onset of the COVID-19 pandemic, it became imperative to have smart contactless, and reliable house cleaning appliances. From surfaces to sofas and beds, Indian households demand vacuum cleaners that can get in anywhere with minimum effort. This new offer enables Indian households to experience a holistic cleaning regime by just owning a robotic vacuum cleaner Roomba 976 coupled with Braava Jet m6 at a never before price of INR 56,900.

The vacuum and mop duo serves as the ideal ‘cleaning assistant’ for those who love a spotless home but are too occupied to clean it again and again. Enabled with Wi-Fi connectivity and mapping, the user can have ultimate control on the smart home appliances. With the ease of scheduling and controlling from the phone, Roomba 976 robot vacuum paired with the Braava Jet m6, cleaning can now be controlled at the fingertips.

boAt launches ‘TRebel’ collection of audio wear designed exclusively for women

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Team My Mobile
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Our world is made up of so many incredible women, and so many amazing changes in our world are being made by women who recognize their importance. To celebrate the Indian women of today and drawing strength from its brand values, boAt – India’s No.1 consumer audio and lifestyle brand – has launched an exclusive and vibrant collection of audio wear. The collection named ‘TRebel’ includes headphones, earphones and wireless earbuds.

The collection personifies the characteristics of a strong independent woman who is reinventing the societal playbook to go big in all walks of life. Designed in-house by boAt, the new range has a fresh palette of Blue, Lime, Red, Yellow, and Pink. The artistic designs and colour scheme is reminiscent of the new Indian woman who is – Not Afraid to Stand Up for What She Believes In.

Aman Gupta, Co-founder, boAt, said, “Women are now active agents of change. We as a brand have always supported women who want to explore more, celebrate their individuality, and believe in living unrestrained. boAt’s TRebel collection is dedicated to the women around us who are limitless.”

boAt has partnered with Universal Music India to release the ‘TRebel’ campaign with a poignant all-woman collaborative song titled ‘I’m A Rebel’. The idea is to create a progressive narrative around the spirit of new-age women who don’t live by conventional expectations. The video stars boAt endorser Kiara Advani who has been breaking the mould of the girl-next-door with an array of diverse performances. Kiara celebrates individuality with boAt’s upcoming campaign ‘I’m a Rebel.’ Composed and performed by Grammy-nominated multi-platinum rapper Raja Kumari, the song features significant women achievers from diverse backgrounds including film actress Bani J, MMA professional Sanika Patil, gender fluid artist and sculptor Durga Gawde, television actress Ayesha Adlakha amongst others.

‘TRebel’ collection will be available on Amazon, Flipkart as well as the boAt website.

MapmyIndia releases features to help you locate corona vaccination centres

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Team My Mobile
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Digital mapping and location-based deep-tech platform MapmyIndia today announced the launch of maps and nearby search features as a part of its mobile application and official website, to help Indians find coronavirus vaccination centres across the country. The Government of India has also integrated these features into cowin.gov.in, their official corona vaccination registration portal to guide the people and connect them to their nearby vaccination centres.

“In the fight against Covid, each one of us has a role to play. Since the pandemic entered India, MapmyIndia took upon the task of real-time geospatially mapping all corona-related places – testing, treatment and isolation centres as well as containment zones. To make the critical vaccination effort seamless, MapmyIndia has put all the vaccination centres across India on MapmyIndia’s maps. Users can use the MapmyIndia app (mapmyindia.com/move) and Maps portal (maps.mapmyindia.com) to search and find nearby vaccine centres and get directions to them. They can also write reviews and report issues they face there – to help authorities get feedback and take corrective action, where required,” said Rohan Verma, CEO & Executive Director, MapmyIndia.

He further said, “We are additionally so excited and thankful to the Government of India for integrating MapmyIndia’s Maps APIs and technologies into the official corona vaccine registration website and app, cowin.gov.in, to enable the crores of citizens, who will log in, to be able to find nearby vaccine centres. This represents the best of Atmanirbhar Bharat – a partnership between the indigenous public and private sector organisations – to leverage world-class, indigenous technologies to enable ease of living and enhance efficiencies for the country.”

People can search nearby vaccine centres across any city, town or village in India using MapmyIndia Maps – be it Siwan in Bihar or Panaji in Goa or a house address such as S386, Greater Kailash 2, New Delhi – making this the most comprehensive and hyper-local search useful to all Indians across urban and rural India.

Steps to find nearby Corona vaccination centres:

  1. Download mapmyindia.com/move app or visit maps.mapmyindia.com or cowin.gov.in
  2. In the search box, press current location or enter your address or place name or eLoc of interest. eLoc is the 6-character digital address for any place across India, a precise pin code representing the doorstep of any place (more information at mapmyindia.com/eloc)
  3. Click search / vaccination centres. You will see the nearest vaccination centres to you or the location of your interest. You can click on Get Directions to further get exact turn-by-turn directions and real-time navigation (based on live traffic congestion and road safety hazards) to that vaccine centre.

Vaio to set up 24×7 service support for customers in India

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Team My Mobile
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Laptop brand Vaio has introduced its customer care helpline in India. Reassuring patrons of its proactive approach and round-the-clock services, Vaio’s customer support is a toll-free helpline (1800-103-9635) and will be available 24×7 at the convenience of the clients pan India.

The latest toll-free support initiative indicates the relentless efforts of Vaio to connect with its customers and presents a helpful front to cater to its customers to resolve all concerns related to maintenance and product information. Tending to software as well as hardware glitches, the laptop-owners can now directly reach out to the customer support and smoothly sail through any mild/grave issues in context to the Vaio models. Projecting a customer-centric approach and delivering best of all worlds to the patrons, the brand endeavours to become the go-to name in the Indian market.

With a spirit of ingenuity, unique design, and technological advancements, the brand reintroduced itself to the Indian market recently and is only making it easier for the customers and tech-buffs to swoon over the Japanese craftsmanship and expertise. Leveling up the tech-game in the country and offering modern-day digital collaboration with technology, VAIO is retracing its way back and creating an upward spiral of growth for itself while inspiring others in the same league.

Seema Bhatnagar, Regional Business Director (South Asia) and Country General Manager, said, “We are delighted to announce the launch of new Vaio 24×7 customer service helpline for the Indian audience. We have always had a proactive approach in helping and supporting our premium customers and with this helpline, we aim to extend the same devotion throughout the day. Aiding the customers with any kind of technical and non-technical difficulties, we aspire to become more accessible to our patrons as they reach out to us on 1800-103-9635 for best customer experience.”

Airtel Xstream app partners with Divo Movies

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Team My Mobile
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Divo, a leading digital media and music company based out of South India, has today announced their strategic content-sharing partnership with Airtel Xstream. Divo, one of the largest enterprise content partners to various video platforms and OTTs in South India, has partnered with Airtel, India’s leading multinational telecommunications services company to offer their entire Tamil catalogue of movies (old and new), exclusive premiers, on the Airtel Xstream app.

The Airtel Xstream app, which is available for free on Android and iOS, will now have a new channel within the app called, Divo Movies. The users of Airtel Xstream will now be able to watch exclusive Tamil content like movies, digital premieres, latest hits, and evergreen movies of leading actors like Rajinikanth, Vijay, Ajith, Simbu, GV Prakash and more. It will be the first exclusive channel catering to the Kollywood users of Airtel.

Divo Movies on Airtel Xstream will be available as standalone and bundled subscriptions along with recharges. The subscriptions will be priced at INR 30/monthly

Shahir Muneer, Founder and Director of Divo, said, “We are glad to partner with Airtel Xstream to provide strategic content distribution of our Tamil catalogue. Currently, we have over 200 movies and we aim to add another 200 by the end of this year.”

“This partnership with Airtel Xstream is an unique opportunity as it opens up Airtel’s network and telco subscribers for us at Divo helping us reach out to more audience and also gives our content and our content partner’s a new window to monetise, which otherwise is restricted by the terms or licensing of OTTs,” said Muneer.

Sudipta Banerjee, Chief Product & Technology Officer, Wynk Music & Airtel Xstream App, said, “We’re excited to partner with Divo Movies and make a plethora of premium and evergreen Tamil content available for Airtel’s 335 million+ subscribers. We aim to make Airtel Xstream app a hub for Indians to watch the content of all kinds and only pay for what they consume.”

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