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“We expect a greater convergence of digital and traditional teaching-learning mediums going forward”

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Team My Mobile
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The education sector in India has been one of the most impacted sectors by the COVID-19 pandemic. However, the timely intervention of edtech players brought the much-needed relief to educators and students alike, helping them in tackling the obstacles in the current situation. With a plethora of learning apps for every age, the major challenge is to look for the app for all; mass population should afford the e-learning apps available in India. S. Chand, one of India’s oldest and largest textbook and education content companies, has introduced a personalised home learning application ‘Learnflix’ during this pandemic which offers comprehensive learning in Math and Science for classes 6 to 10 and is based on the latest CBSE syllabus and is also useful for ICSE and other state boards. Another helping hand in this pandemic situation for students by S. Chand is ‘Mylestone’, an end-to-end education solutions provider for teachers and students. Ramesh Kumar Raja talked to Vinay Sharma, Head – Digital Services at S. Chand, to discuss the significance of edtech platforms in the wake of the global crisis and where do Learnflix and Mylestone stand in a hyper-competitive market like India. Excerpts:

How do you look at the current trend of edtech platforms in the wake of COVID-19 pandemic?

The COVID-19 pandemic has led to an inevitable surge in the use of digital technologies due to the social distancing norms and nationwide lockdowns. People and organizations all over the world have had to adjust to new ways of work and life – education being no exception. Like for many other sectors, technology ensured education process remained uninterrupted to a large extent.

Edtech platforms like Learnflix and Mylestone gained immense popularity among students and parents in pandemic times. Over the past few months, millions of students and teachers moved to online education and schools are now looking to add it to their existing learning models – as part of a long-term framework. With the internet becoming affordable and more accessible, we expect a greater convergence of digital and traditional teaching-learning mediums going forward. Schools are not expected to forgo edtech post-COVID as its advantages have been experienced. Even when children are back in classrooms, digital best-practices are likely to be seamlessly blended to ensure effective and uninterrupted education. In fact, Mylestone offers a solution which can operate both in digital as well as hybrid mode ensuring school runs smoothly irrespective of any disruptions.

What makes Learnflix different from others in a hyper-competitive market like India? Please tell us about its USPs.

Learnflix, the home-learning application from the house of S. Chand and Group, offers comprehensive learning in Math and Science for classes 6 to 10 and is based on the latest CBSE syllabus and useful for ICSE and other state boards.

One of the key features that differentiate Learnflix from the other platforms in the market is its price range, as a student can avail all the facilities with one access in just Rs 167 per month which makes it extremely affordable to vast mass of students in smaller towns and is much lower than other learning apps available.

Moreover, students also get complimentary ebooks from renowned authors (e.g. Lakhmir Singh, Manjit Kaur, P S Verma etc.), offering very high value within this price.

In addition, it provides top quality learning videos, easy access (one subscription & access to everything) and unlimited practice tests with varied difficulty levels along with personalized remedial. Other key features include personalized anytime anywhere learning, engaging animated videos, quizzes, revision notes/summaries, sample papers, in-depth focused and actionable analysis, personalized learning journey and remedial to master development areas.

How user friendly is this app?

Learnflix is totally a user-friendly app designed specifically for students in a complete easy to use manner. It has easy access (one subscription & access to everything) and unlimited practice tests with varying difficulty levels.

What is your business model? Is this app totally chargeable or also have free-of-cost solutions?

Learnflix was launched as a B2B2C model and was exclusively accessed through schools but later seeing the unprecedented success, we have forayed into the direct-to-consumer segment, offering our application to students and parents directly. The growth of Learnflix app across geographies in India has been due to the simplicity of access, quality content and an affordable subscription price.

We also decided to offer the app at the same price to students directly, as that was offered to schools, i.e., Rs 2,000 per student for the full year, which is almost 10 times more affordable than other available learning apps in the market. Coupled with cost-effective course books that come with the S. Chand pedigree, students can also have a free trial version of the application to evaluate and make up their mind.

“Learnflix was launched as a B2B2C model and was exclusively accessed through schools but later seeing the unprecedented success, we have forayed into the direct-to-consumer segment, offering our application to students and parents directly. The growth of Learnflix app across geographies in India has been due to the simplicity of access, quality content and an affordable subscription price”

How many installs are there on Google Play and App Store?

The total Learnflix installs on Google Play and App Store are 1.82 lacs +.

What are the exams and boards that Learnflix caters to? What is the language curriculum available?

Learnflix caters to CBSE and Karnataka Board predominantly but is useful for ICSE and other state boards as well. The medium of instruction is English.

Do you also provide video conferencing?

Learnflix does not have any video conferencing functionality as it is a personalized self-learning application with all relevant repository of contents in various forms like videos, animations, text, assessments etc. for students.

How do you manage data and ensure its security from any sort of fraud?

Learnflix encompasses state-of-the-art technologies like AWS, SSL ensuring complete security of content and confidentiality of user data and privacy.

Who are your competitors in India and what’s your take on them?

The Indian education system has seen the emergence of several edtech startups over the last few years. It’s a huge market with sufficient room for various players.

What will be significant in the coming times will be each one’s understanding of consumer behavior in the education market – what consumers need, formulating it, and being able to communicate to them that we have something valuable to offer.

Moreover, we believe education will always remain the core, while technology is a mere facilitator in disseminating the education. So quality content and pedagogy will be the key differentiator.

What’s your plan in the next couple of years? Do you also have any expansion plan to make this application accessible to other countries?

Our company’s plan has always been to offer an end-to-end education solution to its customers whether it is school, teacher, or student. We will make sure that we are providing them our high quality content and education product across various formats like books, ebooks, online, mobile apps along with all content types including text, video, multimedia, assessments etc.

What’s your comment on the poor internet connectivity that plays spoilsport in many parts of India?

Internet connectivity plays a very major role in this era of digital education and if we talk about Tier 3 and Tier 4 towns, they are the ones which are the most affected by this. Learnflix aims to deepen reach among students in these towns where it is difficult for parents and students to afford digital education due to technical glitches and high costs of apps. S.Chand intends to fill this digital divide that has been deepened by the COVID-19 crisis by offering quality at an extremely affordable price.

What are your expectations from the imminent 5G telecom network?

With 5G network coming in place, it is expected that internet connectivity and speed concern in remote areas will be improved, which certainly will boost the adoption of online education in these pockets benefitting the students with quality and standardized content.

You also offer Mylestone. What is it all about?

Mylestone, an end-to-end education solutions provider for teachers and students, was the other helping hand in this pandemic situation for students by S. Chand and Co.

Mylestone smart curriculum is conceived with a vision to bring the change in education that makes students learn better through Empowered Teaching, Easy Learning. Mylestone is a digitally-enabled curriculum which brings interactivity with its app that allows seamless integration with the existing curriculum offered to schools by the platform.

“Mylestone smart curriculum is conceived with a vision to bring the change in education that makes students learn better through Empowered Teaching, Easy Learning. Mylestone is a digitally-enabled curriculum which brings interactivity with its app that allows seamless integration with the existing curriculum offered to schools by the platform”

The program incorporates blended teaching-learning and is geared towards creating interactive learning experiences with its diverse content and activity-based learning features that creates a participative learning experience, thereby improving the cognitive abilities of students and increasing their attention span.

The curriculum follows “I DO-WE DO-YOU DO” approach, wherein the teacher starts by demonstrating, followed by collaborating which ultimately helps students build on that knowledge independently. It also offers a streamlined curriculum through well-designed integrated components which include Teachers Handbook, Students Coursebook and Practice book, Interactive App, Assessment Support, Digital Content, Resource Kit and Teacher Training.

The new digital version of the curriculum provides web and app-based support which includes features like live teaching and learning integrated with all online platforms, designing, assigning and conducting online homework and assessment with analytics, doubt resolution support during students self-learning process and exhaustive syllabus completion, content consumption and student performance reports. Thereby bringing stakeholders of education system to one single digital platform to address their academic operation need.

MSB Docs registers five-fold growth during pandemic in India

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Team My Mobile
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MSB Docs, a startup under the Indian government’s flagship ‘Startup India’ programme, is ushering in a revolution in the space of smart document solutions in India. In the period that followed the outbreak the of COVID-19 pandemic last year, the startup registered five times growth in its revenue and a 400% increase in its client portfolio. The shift propelled the company’s growth to remote working by enterprises from across different sectors such as life sciences, healthcare, education, real estate, etc.

Some of the big names that took MSB Docs’s services in digital documentation and eSignature solutions include Apollo Hospitals, BITS Pilani, BSES, Practo, among others. In addition to these, the smart document solution provider also digitized the complete documentation process to develop the COVID-19 vaccine by a global pharmaceutical giant. While in the pre-pandemic period, the verticals of life sciences, pharmaceuticals, and healthcare made headway towards digital documentation, the trend was seen across other regulated sectors, such as BFSI, real estate, automotive, and education in the post-pandemic period.

Referring to the company’s rapid growth in India, Arjit Bhargava, VP, Global Business Development at MSB Docs, said, “The pandemic has acted as a catalyst in accelerating growth in the sphere of digital documentation. Since most industries shifted to remote working, we were the most preferred option for all the digital documentation needs requiring legally compliant digital and electronic signatures.”

“With our out-of-the-box features such as document workflows and templates, web forms, text tags, team room, and access control, we have had the fortune of streamlining tedious and cumbersome paper processes inter-and intra-industry,” he added.

MSB Docs has been featured in Gartner Peer Insights among the top 3 eSignature vendors, Gartner Hype Cycle and Gartner Market Guide 2020. Recently, MSB Docs also introduced an Aadhaar-based eSignature for Indian companies wherein one could sign a document merely by entering the Aadhaar number and OTP received on a registered mobile number.

Zoook Studio, a 2.1 channel soundbar with HDMI Arc launched in India

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Team My Mobile
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French lifestyle brand Zoook has now launched a new 2.1 channel soundbar called Studio that comes with HDMI Arc in India. The Zoook Studio soundbar has been engineered for listeners who wish to experience a deep punching bass, according to the company. The soundbar offers a 160 watt peak power output and is powered with unique DSP technology, which disperses the audio 180 degrees. The soundbar thus ensures an incredibly immersive experience to listeners in even the farthest corner of a room.

The USP of the latest offering from Zoook is its triple power bass mechanism, powered by customized strong subwoofer drivers for a thrilling bass along with a detailed midrange and crisp treble. As the volume is turned up, one can notice a stronger bass and a sharper treble in perfectly balanced proposition.

Further adding depth and spaciousness to the listening experience is its surround sound experience. With its multi-sound and 4EQ audio modes like 3D, News, Music and Movies, one can enjoy a fantastic home theatre experience. The Zoook Studio also offers multiple connectivity options such as latest Bluetooth v5.0, Aux, USB, Optical and HDMI Arc.

One cannot ignore the elegant new age design of the device, which adds to any home décor. Smooth contours and rounded edges give Zoook Studio a timeless look, which is engineered to contribute to the sound output. It has been designed to keeping into consideration ease of use and seamless operation. With the in-unit buttons and included high-sensitivity full-function IR remote, one can toggle between sound input modes and control treble or bass settings at the click of a button.

Achin Gupta, Country Head-India, Zoook, said, “Zoook Studio lets the users have total control over how they like their music. The device is powered with cutting-edge technology and ensures five times louder sound, thereby meeting the needs of the Indian market.”

Having a MRP of Rs 12,999, the Zoook Studio is available on leading ecommerce portals like Amazon (at Rs 7,499) and Flipkart along with offline platforms.

Edtech Startups Revolutionizing Robotics in India Forever!

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Team My Mobile
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The edtech sector became the highest fundraiser in FY 20-21 with developments and gradual shifts that have taken place in the industry. Robotics and coding are becoming a pivotal part of our day to day life with real time developments and accuracy. These edtech platforms have made way for revolutionary ideas. Learning platforms were earlier limited to a certain category of subjects but now go beyond academics and extracurricular. Robotics and coding have gained traction making education fun, creative and more impactful for children, becoming the technological pedestal of online education for our future workforce. Earlier, these tech-based subjects were mainstream and not a part of the everyday curriculum. These five edtech startups are revolutionizing robotics in India like never before, where they have made it easy for the children to adapt and learn more efficiently. Not only do children learn more fluently but these platforms also allow them to think and understand the real-time intelligence associated with courses.

SP Robotics Works

Founded in 2016 by Sneha Priya and Pranavan, SP Robotics is an online edutainment platform that provides experiential learning to students between the age of 7 and 17 in latest technologies like robotics, coding, drone, AI, VR, IoT and everything that promotes STEM education through AI-powered online learning platform. SPRW’s AI- enabled platform guides every student individually with rich animations, real-time concepts and interactive questions highlighting real-time progress of the students. SPRW also has 83 branches across 27 cities in India, making it India’s largest network of Maker Labs. With the motivation to transform engineering and STEM education and ignite curiosity amongst children, SPRW is one of the leading platforms in the country with 35+ recognitions across the globe.

Bambinos

Established in 2020, Bambinos is a Bangalore-based edtech startup that aims to build an ecosystem of extracurricular learning for children. With a variety of choices, it offers 40+ courses to children between the age group of 4 to 15 years. The courses offered include robotics and coding, where children can learn smartly focusing on developing other skills alongside focusing on the mainstream course. Ashish is the co-founder of Bambinos, who is determined to build a multi-category digital academy for extracurricular learning with a vision to make children future-ready and help them to explore their true potential. The startup also plans to introduce a number of new courses making the platform more diverse in terms of giving children an opportunity to choose from the best and what interests them the most.

Robochamp

Robochamp is an edtech startup dedicated to introducing kids to early AI education which includes courses like robotics and coding. It’s founded by Akshay Ahuja with interest to provide children in rural India with resources and access to learn robotics and coding in their own language. The courses are available in Hindi, Gujarati, Punjabi and English. The company will be providing free courses to kids in the age group of six to 17 living in rural areas. The company has decided to enter into the vernacular segment owing to a sudden surge in the number of inquiries from Tier 2 and Tier 3 cities across India post the launch of its English online courses. With less than a month of the launch of their English online courses, they received 3 million footfalls to their website. Now, with the launch of their Hindi and vernacular courses, the numbers are continuously increasing. The startup has been operating in a B2B offline classroom model and has a successful record in mentoring and teaching early geniuses in the field of robotics.

Toppr Codr

Created by the graduates of MIT and IIT, it includes adaptive and self-paced modules for children to learn coding at home. From basic to advanced level of coding, the children in between the age group 6-18 are free to learn from the platform based on their preferences. Toppr being one of the leading learning platforms in the country came up with Toppr Codr, as the name suggests which is centric to learning coding for children. Zishaan Hayath, CEO of Toppr said in the world driven by technology it is important for children to learn through the methods of challenging, fun and engaging methods for the future workforce and it is the need of the hour for the pivotal change in the technologically-driven industry. It has advanced technologies ranging from block-based to actual text-based coding platforms such as App Lab, Thunkable, Java, Arduino, and React Native along with Python for ML/AI, etc. The venture claims that it is a valuable real-time extension beyond the regular school curriculum, helping bring skills needed to excel in the fourth industrial revolution to the students of K-12 education.

Vedantu Super Coders

The edtech startup, co-founded by Vamsi Krishna, came up with a separate program specific to coding which is aimed at providing high-quality coding programs for kids of 6-12 years of age, with the idea that coding does not only improves a child’s reasoning and problem-solving skills, but allows the mind to develop in a broader way. This program is taken by coding experts in the field of AI and machine learning. The curriculum is divided into different categories for different age groups for a better understanding. These courses also involve a wide range of topics such as creating animations, commercial-ready apps and games, creating advanced games and chatbots using artificial intelligence and Python, IoT and more, where children can choose their preferences based on their interests. It delivers customized learning based on student’s learning pace and has been designed by experts from MIT and IIT, and promotes activity-based learning.

Tanla’s DLT platform Trubloq built to enforce TRAI regulation

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Team My Mobile
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Tanla Platforms Limited said today that the company is supporting enterprises in meeting the TCCCPR requirement to register content templates with the telecom regulator to ensure a smooth flow of commercial communication between businesses and their customers.

Trubloq, Tanla’s blockchain-based stack was built to solve the unsolicited commercial communication is in accordance with the TRAI Telecom Commercial Communications Customer Preference Regulation (TCCCPR). The SMS and OTPs, when sent by enterprises are checked against the templates pre-registered by them on this blockchain platform.

Trubloq enforces regulatory requirements by empowering customers and enabling enterprises and regulators in curbing the menace of spam calls and messages. Customers can own, control, and manage commercial communication directed to them, safeguarding themselves from fraudulent SMS and calls. Enterprises that have registered their content templates enable an ecosystem of trust by making certain all commercial communication to their customers is safe from fraud and is delivered on time without any delays.

Uday Reddy, Chairman & CEO, Tanla Platforms Limited said, “Tanla’s Trubloq is built for enterprises to enrich customer experience and create an ecosystem of trust in commercial communication. Towards this, Tanla is committed to support all enterprises in ensuring speedy adoption and compliance of the said regulation. Tanla is supporting the enterprises in complying with the TCCCPR requirement in registering their content templates for commercial communication. Tanla’s customer support, technology and leadership teams are hand-holding customers and have been working with them round the clock to ensure regulatory protocol is met with within the seven-day extension granted by the TRAI.

Trubloq was launched commercially in September 2020 in response to the Telecom Regulatory Authority of India’s request to combat the widespread problem of unsolicited commercial communication, to protect user information, as well as the integrity of the telecom sector. Since the launch, the platform is operating at full efficiency. Tanla has onboarded more than 34,000 enterprises and the DLT platform currently processes around 70% of A2P traffic in India, topping more than 1 billion interactions in a single day recently.

Government Should Establish a Robust Regulatory Mechanism for Cryptocurrency Ecosystem: IAMAI

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Team My Mobile
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India’s leading Cryptocurrency players, represented by IAMAI (Internet and Mobile Association of India) welcomed the Finance Minister Nirmala Sitharaman’s comments that the government will take a “calibrated” approach to crypto trading and “negotiations and discussions” are going on with the Reserve Bank of India (RBI) on how to regulate cryptocurrency in India.

Appreciating the positive development, IAMAI today appealed to the Government of India not to ban cryptocurrency, proposing to develop robust mechanisms to regulate the ecosystem. Cryptocurrency has been generating jobs across a variety of functions — legal, compliance, tech, marketing, business development, finance, etc. — in India and abroad. Given the scale and diversity, the good governance and regulation of the cryptocurrency ecosystem in India is critical and will give impetus to Government of India’s Digital India vision.

According to IAMAI, “The crypto community consists of over 10 Million crypto holders holding over $1 Billion worth crypto assets, 300+ startups generating tens of thousands of jobs and hundreds of millions of dollars in revenue and taxes. There’s a daily trading volume of $350 Million – $500 Million.” Therefore, IAMAI said, “The proposed move to ban will have an adverse impact and will lead to loss in investments and hit 10 million Indian crypto customers. Hence, we are urging the government to define the cryptocurrency regulation framework after due consultation with IAMAI and stakeholders such as India crypto-asset user groups and the exchanges that facilitate buying and selling.” 

The Government of India has listed the Cryptocurrency and Regulation of Official Digital Currency Bill, 2021 for introduction, consideration and passing in the current session of Parliament. Under the Cryptocurrency and Regulation of Official Digital Currency Bill, 2021, reports indicate that India probably aims to launch its own digital currency i.e. Central Bank Digital Currency (CBDC). This measure will be in line with many central banks which have begun planning to issue their own digital currencies.

Nishith Desai, Founder, Nishith Desai Associates said, “US, Japan and other developed countries have a positive outlook towards crypto and are considering setting up of regulations for crypto”. Mr. Desai further added “India should develop balanced and positive crypto regulations that will both ensure consumer protection as well as lead to more startups building in blockchain, more jobs, wealth creation for investors, and more tax revenue for the government. All types of crypto-asset activity should be encouraged, both government and private. We’re confident that our government will take notice of this technology and its potential to contribute to our $5 Trillion economy vision.”

Members of IAMAI, while welcoming the Finance Minister’s statement, voiced their opinion and apprehensions against the proposed ban of cryptocurrency.

Naveen Surya, Chairman, Fintech Convergence Council and Chairman Emeritus of Payments Council of India (PCI) said, “Through AML/CFT and KYC related compliances, the government can ensure a safe and secure crypto market for investors. As India develops its CBDC, the regulatory framework can also define the bridge between the proposed digital INR and public blockchain cryptocurrencies from a forex standpoint”.

Sumit Gupta, CEO & Co-founder, CoinDCX said, “India is at a threshold of a fintech breakthrough. India already has 560 million online users today. In FY20 alone, India as a country registered over 21 billion digital transactions. The government sees this and understands the potential of the digital economy. Recently the FM expressed her view which reflected the government’s maturity and progressive attitude towards the crypto sector.” Mr. Gupta further added, “One must understand, the crypto industry in India is home grown, with entrepreneurs who come from premier institutes. Those who are invested in crypto are people who understand internet and do their research well. Imagine 20% of our clientele consist of women who come mostly from Tier-1 & Tier2 Cities. On the other hand, like all other fintechs we too understand the value of investor education, infrastructure security, insurance, and strict KYC controls in place, and have used this understanding as a basis to work on a self-regulatory framework as well.”

IAMAI strongly feels that India needs smart, robust and pragmatic crypto regulation, which can lead to the financial revolution and contributes to India’s growth story.

“Western Digital is focused on bringing the latest innovations to the Storage segment”

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Team My Mobile
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“We are constantly in search of better storage solutions to match the growth in our personal and professional content.”

 

From Big Data to Fast Data to Personal Data, most of the world is right now dependent on storage solutions. And when it comes to storage, Western Digital is one company that offers the best fits to the customer for their data storage requirement. With a global vision to create the best environment for data to thrive, the company offers best-in-class solutions.

In a recent interaction with Pahi Mehra from MyMobile, Jaganathan Chelliah, Director, Marketing for India region at Western Digital, shared his thoughts on the changing personal storage trends, how Covid-19 evolved the consumer behavior, and what kind of innovations are on the way!

 

According to you what is the future of NVMe Technology?

With our lives increasingly taking the digital route, our demands from our PCs are only increasing. We are constantly in search of better storage solutions to match the growth in our personal and professional content. NVMe technology helps boost the read and write speeds of our storage devices, allowing us to do more at faster speeds and at improved efficiency. Until recently, SSDs were based on SATA technology for data transfer which was primarily designed for HDDs. The transition from SATA to NVMe has been growing rapidly and you would see that more and more PCs are now coming with NVMe slots. The change has started to reflect with consumers now realizing the true potential of NVMe technology.

Western Digital has been a pioneer in integrating NVMe technology in both internal and portable SSD portfolios. The consumer experience and evolving demands have been well catered to with NVMe based solutions and we see this only growing from here.

 

What are the changing trends in personal storage?

The use of virtual platforms has become our new outing, while remote working has become the norm. Be it family get-togethers, office farewells, or even school annual days, people are sharing their life moments and creating memories on virtual platforms. Thus, it would be safe to say that we are currently amidst a data explosion.

PC users are upgrading their PCs for a better experience to SSDs from HDDs. Our WD Blue SN550 NVMe SSD is an internal SSD that upgrades your PC and improves performance.

Another trend that we have seen is consumer behavior towards data backup. With data being generated at an exponential rate, taking regular backups has now become a must. We have a range of products including WD My Passport Portable SSD based on NVMe technology, which is a perfect backup device with an accelerated performance of up to 1050 Mbps read speeds.

We also see a prominent shift in the gaming segment as our research shows that Indians embrace gaming as a form of social interaction and entertainment in these distressing times. The new normal has further accentuated the adoption of multiplayer gaming, increased time spent, and PCs for an evolved experience. Our ‘Next-Gen Indian PC Gamer’ survey indicates that the key bottleneck in loading and playing large titles is the storage and not the processor or the graphics card. We have a robust gaming portfolio- WD BLACK that is designed and created especially for gamers.

 

How has COVID-19 changed consumer behavior from the perspective of content creation and consumption?

Be it work, learning, shopping, entertainment or simply challenging a friend to a game- we have become accustomed to the virtual way of life. Several individuals have become content creators and bloggers and many have resorted to gaming as their passion.

As per reports, we interact with more than 2.5 quintillion bytes of data, including images, high definition videos, apps, etc on an average every day. In this changing environment, we are witnessing a huge surge in user-generated content that is engaging audiences across various social platforms. We also see the content formats evolving to voice and video from texts and graphics. Another noteworthy change has been the video-led interactions for work-from-home and study-from-home environments. OTT content consumption was another key highlight for most of us in the lockdown phase which drives massive content generation. These trends put together fuel the growth of data and, therefore, increase storage requirements.

 

How important is the gaming segment for Western Digital?

The Indian gaming sector has been growing tremendously. During the pandemic, we saw an increasing interest in PC and mobile gaming. With one of the youngest populations, India is expected to be among the top gaming markets globally.

While India is a mobile-first market even in the aspect of gaming, many individuals are switching to PC gaming to enjoy a wholesome experience.

Our ‘Next-Gen Indian PC Gamer’ survey revealed that along with having a good graphic card to support high graphic games, having enough storage space is essential for gamers for faster upload time. As per the survey, 57% of the gamers stated that slow storage leads to a poor gaming experience. The survey further revealed that two in every five gamers had to make tough choices of deleting their favorite games due to lack of storage space so that they could have a better gaming experience. These findings inflict the need for fast and high-performing storage solutions that provide you with an immersive experience.

At Western Digital, we have a keen eye on the developments of this sector. Our WD BLACK portfolio is specially designed to meet the needs of the rapidly growing gaming ecosystem. We introduced two new devices to the WD BLACK portfolio- WD BLACK SN850 and AN1500 NVMe SSD add-in card. Both devices have been designed to provide more storage and to provide that added speed to the game. Keeping in mind that modern games need faster processes and are designed with advanced graphics.

 

What kind of innovations are you bringing for the Indian gamers?

The recently launched WD BLACK SN850 offers mindboggling read/write speeds of up to 7000/5300MB/s. To manage the thermals, it’s specially designed with heatsink technology making sure that the game never stops, and also features customizable RGB lighting.

When gamers face a lack of storage it slows down their overall gaming experience. According to our survey, 36% of gamers face slow loading time impacting their gameplay very much, and this an issue due to low storage and not due to the processor and GPU.

To help gamers solve their issue we designed the WD Black P50 Game Drive SSD which offers read speeds of up to 2000MB/s and up to 2TB of storage ensuring that the drive is fully compatible with new gaming components released. The drive adds a competitive edge to your gaming experience. The WD BLACK P10 Game Drive for Xbox is built keeping in mind gamers looking to expand storage capacity on Xbox and never having to delete their favorite game titles. A whopping 125 games can be stored on the drive and come in capacities up to 5TB.

We also introduced WD BLACK AN1500 NVMe SSD Add-in-Card especially for gamers looking to achieve next-gen performance in a current-gen setup, this fully bootable plug and play add-in card is one of the fastest PCIe Gen3 x8 solutions on the market allowing gamers to experience blazing fast read and write speeds up to 6500 MB/s and 4100MB/s respectively.

Further, we also have an HDD designed for gamers looking to expand the potential of their console or PC by saving their game library in an on-the-go form factor. The P10 Game Drive additional boosts the speed and overall performance and comes with a storage capacity of up to 5TB.

 

Factors that can increase gaming performance and offer an immersive gaming experience. Various innovations Western Digital is taking to democratize the gaming space?

Western Digital is focused on bringing the latest innovations to the storage segment for both PCs and smartphone gaming. For PC gamers, we have a tie-up with Activision and are offering three new Call of Duty: Black Ops Cold War-themed SSDs in early January 2021: the WD BLACK Call of Duty: Black Ops Cold War Special Edition SN850 NVMe SSSD, P10 Game Drive, and P50 Game Drive SSD. These limited editions are designed for Call of Duty (COD) fans, and, as an added bonus, come with a free voucher to redeem COD points.

Additionally, Western Digital has the necessary technology to provide the right experience to smartphone gamers. We have a product called SanDisk Extreme MicroSD Card, it has the feature called A2, which allows faster app loading performance and up to 1TB storage. This helps you play the game faster and ensures that you get a great mobile gaming experience. However, mobile gaming has a few limitations- the screen size and the quality of experience. The experience of mobile gaming cannot be matched to the immersive experience of PC gaming.

Apple files patent for auto diffusing flash tech for improved low light shots

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Team My Mobile
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Apple iPhones might arrive with a new flash technology in the near future. The company has recently filed for a patent for an auto diffusing flash module, which would enable improved photography during low light scenarios.

According to some media reports, the Cupertino-based giant might be working on a new flash technology that could help its iPhone’s performance in night scenes. Generally, using flash in low light scenes tends to over illuminate the subject in an image and the result can even be a flattened shot, which would also suffer from a white tint and lack of depth. So, while it is usually used sparingly, there are times when one has to use the flash.

As per the report, the patent shows that it is for a “Light source module with adjustable focus.” This implies that the flash mechanism can be altered or adjusted depending on the subject being photographed. While the patent does not mention the word LiDAR, it does mention “auto-focus information from the camera.” Furthermore, the patent also indicates that the new flash will rely on the iPhone camera to calculate distances to different objects within the frame.

The patent also stresses that this tech can be applied to cameras in various different types of devices, which includes “larger electronic device, including a mobile electronic device, which can include a mobile telephone, smartphone, notebook, etc.” It further adds that the flash would feature a “light source module [that] includes an illumination element and an adjustable light diffusing material.”

This module may be made from “a polymer-stabilized cholesteric texture (PSCT), a smectic phase liquid crystal, a polymer network liquid crystal (PNLC), or other suitable material.”

iGear KeyBee, a retro typewriter-inspired wireless keyboard-mouse combo launched

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Team My Mobile
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Domestic gadgets and smartphone accessories brand iGear has introduced KeyBee, a retro typewriter-style wireless keyboard-mouse combo for desktops, laptops and tablets.

The iGear KeyBee sports round keycaps similar to the classic typewriter, and works off a single 2.4GHz wireless nano USB receiver. It’s a classic add-on to your work desk at home or office.

Kamlesh Sharma, founder, iGear,  said, “The iGear KeyBee is a wonderful input peripheral for everyone who loves the look of the classic typewriter keys for their keyboard. The keyboard-mouse combo gives your work desk a retro look with the classic typewriter-style round keycaps for a nostalgic touch.”

The iGear KeyBee brings back the joy of retro-fashion typing, albeit in modern style. The round keycaps that give you the feeling of the old classic typewriter are highly ergonomic for easy and comfortable typing. The keycaps are removable for easy cleaning too. Also included in the box is a soft-bristle cleaning brush which helps you easily clean between the keys so that your typing experience is never hampered by dust.

The keyboard is a compact, yet full-sized unit and equipped with a numeric keypad. It also includes two AA-size cells that last for the entire year – thanks to the auto power-saving mode that shuts it when it’s not in use.

To complement the typewriter-inspired keyboard is a smart wireless optical mouse that is ergonomically designed with a round shape to fit into your palm. The mouse includes a single AA cell that can work for a year before needing a replacement. The mouse also has a power-saving mode that puts it to sleep when it detects an idle state to save on battery life.

The iGear KeyBee keyboard and mouse combo uses a single a tiny nano 2.4GHz USB receiver and is almost invisible when plugged into a USB port. Being paired to a single USB wireless receiver also helps free up an USB port on your laptop or desktop for other important peripherals. The nano USB receiver is also completely plug-n-play – hassles for installing drivers for any operating system, which include Windows, macOS, Linux or Android.

It will be available for Rs 2,750 on Amazon and Flipkart.

The New Era of Mobile Solutions: Intelligent Applications!

By
Team My Mobile
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It’s safe to say that Mobile Phones have become inseparable parts of our lives now, no exaggeration!

Humans are more connected with their devices than other humans, and with the growing incorporation of technology, the mobile world is expected to see better opportunities in the form of experience-as-a-service. And the raising questions on the capabilities of the traditional mobile apps is clearly posing demand for a more personalized experience.

We are fast approaching the world of smart homes, driverless cars, and connected devices. According to some market experts, almost 80% of all emerging technologies will use Artificial Intelligence, and there is no doubt that soon intelligent apps will become an integral part of this world.

In fact, they already are!

A series of development and modification has carved the smartphones that we use today, a smartphone is capable of doing many tasks hence making it an essential component in our lives. And with smartphones, apps come into existence!

Over time many advances and modern applications have been made, which are able to do multitasking and complex operations, and with the emergence of Artificial Intelligence, the way we use apps has been changed completely. Now apps that can be smarter and can learn more are much in demand!

 

What are Intelligent Apps?

Now let us understand what intelligent apps really are!

In simple terms, intelligent apps are the one which uses modern technologies like artificial intelligence. These apps are intended to perform the basic operation rather than used to perform complex tasks that can be automated with continued usage, as the app learns from the operational behavior of the users.

These apps provide a personalized user experience combined with adaptability. Intelligent apps use the power of combining data organization, user predictability, prescriptive analytics, consumer data, and operational data.

With the use of artificial intelligence, intelligent apps engage with users in unimaginable ways, ways that were earlier not known and were considered just in theories. Embedding AI and analytic technologies help create the ability to act intelligently on the feedback the app receives from its environment. Aware of their performance and interactions with the user and other applications, intelligent apps autonomously learn, adapt, and discover patterns of behavior. As an intelligent app is used, it increases what it learns and uses predictive analytics to quickly adapt to the information it receives.

These smart and intelligent apps make our lives easy by learning from us, thus developers around the world are more focused on intelligent apps rather than single-operational-apps. The app market is versatile and changing very rapidly.

 

What are the Characteristics of Intelligent Apps!

Besides Artificial Intelligence the smart apps also use technologies including Machine learning, the Internet of Things, and big data analytics. And because of these cutting-edge technologies, the intelligent apps develop some easing characteristics or features:

Ability to learn – Intelligent apps continuously learn from user interaction and improve their performance based on the acquired historical data.

Ability to predict – Unlike traditional mobile applications, smart ones predict what information or suggestions would be the most relevant to the user and proactively reach out to users, not vice versa.

Ability to automate – Intelligent apps analyze and make decisions basing on the vast amount of data, thus completing many tasks without waiting for user commands.

Omnichannel – These apps understand what users expect and thus ensures to give the same experience on all the communication channels. With all such features, intelligent mobile apps are paving the way to do business more effectively and profitably. They are enhancing the efficiency of the workforce, accelerating the decision-making process, gathering better insights, and thus, delivering long-term benefits.

 

The Apps:

The emergence of AI and the development of apps has definitely enhanced the customer experience and the transition to enterprise mobility is in powerful demand right now. Here are some of the examples that prove this point very well!

Alexa, Siri, Cortana, and Google Assistant

Almost everyone on this planet is aware of these voice assistants, and all will agree that these personal assistant apps are great AI applications that leverage natural language generation and machine learning to become excellent assistants and companions to their users. They can give updates, answer our inquiries, adjust smart LEDs, schedule meetings, play our favorite music, and even tell jokes.

That time is not that far where we will just command and everything around us will happen automatically!

Netflix

Gone are the days of big movie theatres, the Covid-19 pandemic has provoked us to shift from the traditional way of watching movies and the Netflix app has caused much disruption in the media industry and has surely leveraged AI in its mobile app. Thanks to big data analytics, the brand can give accurate, personalized movie recommendations — a feature that millions seeking something to watch deeply appreciate.

 

Elsa

Elsa (English Language Speech Assistant) is a renowned teacher of English pronunciation. The app gives accurate feedback on the user’s pronunciation and adapts the training to his unique needs.

 

 

Ada Health

The AI-based app is often called a doctor in your pocket: it carefully listens to users’ symptoms, asks clarifying questions, and helps to navigate to the most suitable care analyzing the responses against rich data of similar cases.

 

Seeing AI

The Seeing AI is a talking camera app developed by Microsoft for visually-impaired people. The computed vision is so powerful, it can help users identify currencies, handwriting, colors, images in other apps, and even the age and emotions of people speaking to the user.

 

Microsoft Pix Camera

The camera app uses AI to help users retain the best memories of their unique moments. Namely, every shutter click makes the camera capture 10 frames, and AI, in just a second, selects up to three of the best ones to store.

 

Intelligent Apps at work:

In this section of the article we will cover in detail the different domains where we can use these apps:

Healthcare Sector – this is one of the most important and evergreen sectors, which faces new challenges every single day, and because of this, the health sector can surely take advantage of intelligent apps. Many AI-based learning models are being used to train machines about the sector and also many low-level cures are being done using the solutions provided by artificial intelligence. With the onset of the new decade, healthcare and intelligent apps are a perfect match for each other.

Also, the Covid-19 pandemic has taught us a lot, there is immense scope of improvements and demand for AI-based apps to deal with anything like Covid-19 in the coming future.

 

Education Sector – This is one sector that has already started to use the benefits of intelligent apps. Thanks to the Covid-19 pandemic the focus has shifted to digital education more. The market is set to reach high numbers in terms of income and growth.

Intelligent apps can be used to assess students and understand their behavior and learning patterns, upon which a better and personalized learning model can be introduced in the education system. Intelligent apps can be used to provide learning assistance based on an individual’s learning ability.

 

Finance Sector – The finance sector is one of the largest sectors to target for any developer or company which makes intelligent apps. Finance, when combined with technology, is called, Fin-tech. With the help of smart apps, the financing sector can reap rewards of potentially high profit and stabilized market.

The intelligent apps can accurately predict the changes in the market based on the ongoing as well as past events, analyzing the companies and their profit ratio.

 

Food Businesses – This is one sector that is using AI-based apps heavily. Users around the world are ordering food online, or booking restaurants. These apps not only suggest users the meals based on their previous choices and their interaction with the app but also of great help sometimes. The mode of marketing and user acquisition is completely changed, not only the app companies, but restaurants are also making profits and acquiring customers from delivering food online.

 

The Future of Intelligent Apps!

Undoubtedly, intelligent apps multiply the effectiveness, but they are also giving the mobile apps a human touch. Of course, all the responses are generated by the algorithms, but at the same time, it still feels great that someone or something is listening to you and getting all your complex tasks done with ease.

Intelligent apps are touching upon all the major areas of our lives now, be it Media, Healthcare, Education, Finance, etc. These apps are implementing tasks with the highest accuracy.

Gradually everything around us is becoming smart and intelligent, the future is definitely incomplete without Artificial Intelligence!

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