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Boult Audio AirBass Q10 with 24hrs battery life, low latency launched at Rs 1,299 on Amazon

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Premium audio brand Boult Audio has come up with a new low-profile and low-latency TWS earbuds, AirBass Q10, in India. Highly beneficial for smartphone gamers on the move, the new Q10 TWS earbuds offer lower latency for movies too.

The Boult Audio AirBass Q10 TWS earbuds are specially crafted with beautiful aesthetics a low profile that does not protrude from the ears like other TWS buds. The AirBass Q10 is pretty sleek and features a very sporty look with a dual-tone body and smooth textures. The ergonomic shape is carefully designed with lightweight materials to eliminate fatigue while offering superior wearing comfort with a snug fit. Additionally, the body is also IPX5 sweat, water and dust resistant to ensure durability. So, if you are caught in a mild shower on a rainy day, or simply working out a sweat, your AirBass Q10 will never let you down.

The all-new Boult Audio TWS earbuds are built using powerful dynamic drivers to tuned for extreme bass delivery for music and movies, with enhanced vocals and highs. Now enjoy rich audio performance while gaming and watching moves and experience great audio quality during those voice and video calls.

Built using Bluetooth v5.0, the AirBass Q10 can instantly pair with your smartphone or laptop the moment you open the case lid. The Q10 offers gamers an edge over opponents too – thanks to its ultra-low-Latency audio (<120ms), you can now enjoy gaming or movies without any noticeable audio lag. Lastly, the AirBass Q10 TWS offers up to 6 hours of battery life on a single charge, Additionally, the case can fast charge the buds up to four times, offering a total playback time of 24 hours.

The earbuds feature the hall switch technology that allows it to instantaneously pair with your smartphone or laptop when opening the case lid. The Q10 also can be used as mono buds – you can use each earbud independently as a mono option for a single ear to quickly take calls or listen to voice messages and videos. The monopod feature also saves on battery life and almost doubles the entire run time up to 48 hours. And finally, each earbud features touch controls, making it easier to control voice calls, music, audio volume and voice assistants with just a touch of your fingertip.

The AirBass Q10 TWS earbuds will be available in dual-tone Black or White colours, for an exclusive price of Rs 1,299 on Amazon.in with a 1-year standard industry warranty period.

Appy Pie buys design applications company Flyerly

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No-code app development company Appy Pie has acquired Flyerly, a pioneer in the creative design industry.

“Flyerly has a loyal user-base and quite a popular creative design application. The audience and the product fit perfectly well with Appy Pie Design?-?our wildly popular online graphic design software,” said Abhinav Girdhar, CEO, Appy Pie. “With our shared vision to empower everyone by giving them access to powerful design tools, we are thrilled to bring our teams together. The expanding Appy Pie product suite would provide users greater ways to create, design, and boost their business growth,” he added.

Following the acquisition, Flyerly will be integrated into the online graphic design product from Appy Pie?-?Appy Pie Design. This means the Appy Pie Design platform would gain from Flyer’s large base of loyal and further help businesses and individuals create high-quality digital products.

“Flyerly and Appy Pie have a common vision and goal to make technology accessible to businesses of all sizes,” said Preston Junger, Founder, Flyerly. “I am thrilled that Flyerly will live on by joining forces with Appy Pie to provide business owners with the very best creative design tools,” Junger added. Flyerly and Flyerly Biz, have been downloaded 400,000 times by business owners and professionals worldwide.

Vivo rolls out new “To Beautiful Moments” campaign for UEFA EURO 2020

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As the official smartphone of UEFA EURO 2020, Vivo wants football fans everywhere to enjoy every beautiful moment during the tournament. With a passion for providing incredible experiences to its users, the brand is channeling its sponsorship platform to help enrich the joys around the game, whether they take place on or off the phone. In its “To Beautiful Moments” campaign that debuted yesterday, Vivo encourages people to be in the moment, whether that means connecting virtually with friends, family and fellow fans or giving their full attention to the beautiful game, even if it means putting the phone down.

“People around the world have been eagerly awaiting this tournament. Now more than ever, we want to celebrate the spirit and sportsmanship of the game and help fans get the most out of the experience,” said Spark Ni, Senior Vice President and CMO of Vivo. “We strive not only to help people capture and share life’s magical moments, but to make every moment in life more magical,” Ni added.

The new advertising campaign rolled out yesterday, is airing on television in Europe, the Middle East, Southeast Asia and China, and around the world on Facebook, Instagram and YouTube. The creative shows fans enjoying, capturing and sharing beautiful moments before, after and in-between matches, while sending the message, “give your phone a break, and be there for life’s beautiful moments.”

Through its partnership with UEFA, the smartphone brand looks to connect with and expand its widening user-base of over 400 million people worldwide. “As we rapidly expand our global business, it is incredibly important for us to connect with people through the beautiful moments in life that they care about most,” said Spark Ni.

Vivo is the first-ever presenting partner of the opening and closing ceremonies taking place on June 11 and July 11 respectively.

To bring more fans’ applause and cheers back into the stadium, Vivo together with UEFA, will launch a #vivoSuperTime campaign where people around the world can channel their energy into the game by sharing their applause and cheers on social media for the chance to appear in the tournament’s closing ceremonies.

UEFA Marketing Director Guy-Laurent Epstein said, “The game of football brings joy to millions of football fans across the globe, and we are excited to partner with Vivo to bring dedicated fans even closer to the game. We look forward to creating more unforgettable memories for people all over the world together.”

Recently launched ahead of the tournament and featured in the new “To Beautiful Moments” campaign is the Vivo X60 series. As the first Vivo smartphone co-engineered with ZEISS, a global leader in optics and opto-electronics, the X60 series integrates the user-oriented innovation of Vivo and the superior expertise in mobile imaging of ZEISS to culminate in outstanding software and hardware capabilities.

Why chatbots are smarter than humans

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The 21st century is upon us and there was a pretence revolving around bots taking over the world. This assumption is far from reality, at least for now. In fact, Machine Learning has evolved so much that we humans can use them to aid our work and not against us. Chatbots are part of the Artificial Intelligence and Machine Learning revolution and they are bound to be a catalyst for brand engagement. It is estimated that 85% of consumer interactions will be handled by chatbots by the end of 2021. 50% of the businesses are also planning to invest in smart chatbots rather than mobile applications. Ever wondered why?

Chatbots are super quick!

It’s 11 pm, Chandu, a salaried man, faces an issue with his premium payments. The due date is just 1 hour from expiry. After his various attempts to pay and with a fear of penalties, he tweets “@XYZLifeInsurance I’m facing issues while paying the premium on your website, help!” Brand replied within a minute with a templated response of their website being under maintenance but immediately reassured him of extending his deadline for the next 36 hours. Chandu is relieved after hearing this and goes to sleep. Chatbot saves the day! (Well, Night)

Make them your advocates

In our years of working with some of the biggest brand names in India, we found that a positive share of voice improved promisingly when the turnaround time is on the lower side. It is an innate behaviour that getting a quick response from someone, be it brand or a person will increase your attention towards them and subsequently, thereby make them feel special.

Chatbots are available, always

Chatbots, unlike humans do not need to sleep, socialize, etc. They are available to help at any hour of the day. According to a research, 64% of internet users feel that 24/7 hour service is the best feature of the chatbots. Everyone loves a quick response, especially during any emergencies like our friend Chandu faced. Similarly, an IBM research suggests that about 80% of the queries are FAQs for which no human intervention is required. Chatbots are fully capable of handling them with ease.

Money saved is money earned

Quite literally, chatbots have the capability to handle about 80% of your overall responses, hence saving the money put in to hire a chat representative. In fact, a chatbot life report shows that they save an average 30% on operational costs just by deploying a chatbot towards an ecommerce business.

Automation is the future

Chatbots have been around since 1966. The very first one being “ELIZA” built at MIT, it was used to answer very simple decision tree questions. Fast forward to the 21st century, we can see chatbots being used from websites to apps to social networks, everywhere! Automation is the future, and it is being integrated into many business processes. The world is changing at an exponential rate. Another drift report tells us that chatbot use was increased by 92% since 2019 and is set to increase even more.

Future is now

Chatbots have a huge potential, and it is set to be a $1.3 billion market by 2024, according to Intellectyx. Brands need to actively seek a chatbot integration with their business processes, one of the very important one being Social Customer Service where a chatbot can effectively lower your first level turnaround time by a drastic percentage. It leads to an increase in positive share of voice because 82% of consumers claim that quick responses during first contacts are important to them and can impact their perception towards the brand, rendering it necessary. After all, a happy customer is all we want, right?

The author, Chaitra Kulkarni, is Customer Success Manager, Germin8, a social media intelligence company.

Traditional Games in Digital Avatar: Transport You Back in Time

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It’s not long back when children would prefer going out and form groups to play games which were officially not recognized to any course curriculum, but were best recreational activities in the neighbourhood and could be played at any vacant place without much expense. Born in 80s/90s kids must be knowing these traditional sports which they would learn on their own. Although these ancient games are now mostly confined to rural areas, thanks to the digital revolution, coupled with the proliferation of smartphones, the traditional games are finding wider acceptance among current generation as well.

It’s kind of poonarjanm (rebirth) for the fading art of traditional games – albeit in digital attire! The gaming companies are now betting big on traditional games by focusing on bringing digital innovation to traditional Indian games to compete with the western world. The local gaming companies are, in fact, busy creating their own space within the gaming segment by virtue of their unique offerings.

What’s more, considering the masses and their inability to afford expensive console systems etc, the Android and iOS ecosystems provide a perfect low-cost alternative to expensive gaming systems. By introducing those games to the digital gaming world, Indian gaming companies are trying to connect the common man to the socio-cultural aspects of conventional games which are on the verge of extinction.

In fact, Prime Minister Narendra Modi has laid emphasis on the fast-growing digital gaming arena by saying that India should tap the huge potential in this area and lead the international digital gaming sector by developing games that are inspired by Indian culture and folk tales.

We have listed down some of the most popular traditional games which are taking the mobile gaming industry by storm in India, akin to popular traditional card games such as teen patti, poker and rummy which have already seen many versions on virtual platforms.

Pachisi

Pachisi is a cross and circle board game, which originated in 6th century ancient India. It is played on a symmetrical shaped board with coloured pieces and dice. It is also known as Ludo in the present day. The game rules demand for the dice to be rolled out for the pieces to move around the board. Each piece moves from a start point, has to complete a round around the board towards the end point. Opponent pieces race you in the round. Should the pieces overlap, players who are playing their turn can slash out the piece, sending it back to the starting point. The mobile version comes in handy with this game, should you cheat, no one needs to know. It’s available for free on both Apple App Store and Google Play Store.

Lagori/Satoliya/Pitthu

This is a game which is typically played outdoors and involves a ball and a set of flat stones/ pebbles placed on top of each other. It is played between two teams, strikers and seekers. A member from team seekers throws the ball at the pile of stones to knock it over. The seekers then try to restore the pile of stones while the team strikers throw the ball at them. If the ball touches any player of team seekers, they are ‘out’ and his team continues without him. A seeker can always safeguard himself by touching an opposite team member before the ball hits him. The game has three levels to conquer, in mobile version. The goal in each level is to target and bring down the array of stones, together with shooting all the opponents with a sling while they attempt to stack the stones. It’s available for free on both Apple App Store and Google Play Store.

Kancha

This game was once famous as a gully sport. Playing with Kancha (marbles) was the shizz among young boys in town and villages of India. The game has its own modus operandi: played using marbles. The rules were simple, a player is supposed to hit the selected target ‘kancha’ using their own marble ball. The winner takes all the kanchas. But thanks to the virtual version, you’ll never have to worry about losing your marbles again. It’s available for free on both Apple App Store and Google Play Store.

Carrom

Widely played among the masses post the World War I, the four-player game carrom or ‘Karrom’ is believed to be invented by the Indian Maharajas. That explains why we aim for the pink coin called ‘queen’, no? A typical ‘strike and pocket’ game designed with three key elements i.e., the board, the coins or coin men and the striker disk. The objective of the play is to use the striker disk to pocket the coins just at the flick of a finger. The first player or team (two players) to pocket all the coins with the queen coin wins. Interestingly, in the digital version, mastering this game is lot easier. This game also allows a multiplayer option on phone apps. It’s available for free on both Apple App Store and Google Play Store.

Aadu Puli Aattam

Aadu Puli Aattam or Lambs and Tigers, was designed to lesson kids on the power of unity and brainstorming. Traditionally, it is a brainy game that helps you develop strategy and concept of teamwork. A typical two player game played on a board with asymmetric pyramid grid (the grids are drawn in various patterns). It is played between two teams; one who controls moves of the aadus (lambs) and the other controls the Pulis’ (tigers) moves. The Pulis’ hunt the aadus and aadus block pulis’ movements as a defence. The virtual version of Aadu Puli Aattam is indeed a great work of artificial intelligence. It’s available for free on both Apple App Store and Google Play Store.

Gilli Danda

This was an all-time favourite of young boys in India. Gilli-Danda is played with a stick and oval-shaped chunk of wood. The game is a similar to cricket. It’s generally played by standing in a very small circle of a few people. The player at strike balances the gilli (wooden chunk) on a stone in an inclined manner. The striker is then supposed to hit the gilli using the danda (stick) to flip it in the air. While it is in the air the player strikes the gilli aiming to hit as far one can. To score in a game like this, similar to cricket runs, the player is required and touch a pre-decided point outside the small circle’s boundaries before the gilli is retrieved by an opponent. In the virtual version, clear each level to be the Super champion of Gilli Danda game. It’s available for free on both Apple App Store and Google Play Store.

Gaddira

Gaddira is purely a pass-time game which involves tyre rolling or hoop rolling with a stick. In ancient India kids ran along rolling tyres on the street. They would roll these unused, old thin tyres or hoops either with bare hands or using a stick. These kids invented a game out of it by performing tricks with the rolling tyre. This then became a regular affair and the game meant keeping the tyre or the hoop rolling upright for longer time. An increase in the appreciation for the touch screen feature is majorly because of such games. In the mobile version, you can play each level multiple times, each time trying different technique to achieve minimum time. It’s available for free Google Play.

Ultimate Battle: Virtual Paradise for the Gamers to Excel in Top Esports Titles

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If we tell you that you can play all the esports games on a single platform, will you believe that? Well, you’ll have to because Ultimate Battle has all kinds of esports titles to play under one roof. Ultimate Battle is India’s first-ever one-stop online esports platform, where players connect, interact and compete with each other in their favourite esports games for entertainment and rewards. The goal of Ultimate Battle is to bring esports into the mainstream and engage millions of gamers and fans together.

Currently, the platform has garnered a player base of 3,00,000 which is growing daily. With over 39,000 monthly active users, gamers get an active community to interact with and compete against each other. The platform is now available on Google Play Store for Android users and till now has seen over 38,000 downloads already. The freshly-launched app of the platform will facilitate easier connectivity and accessibility for users and leverage the power of the mobile-first ecosystem of the country.

Here is a list of some of the popular game titles like Valorant, DOTA 2, Fortnite, Call of Duty: Mobile, Garena Free Fire, FIFA 20, Chess, etc. that the platform hosts. Besides Gameplay, Ultimate Battle enables gamers to network along with Gaming News and E-commerce portal to create a complete 360 experience.

Let’s take a look at the top five esports titles according to gamers’ engagement on the Ultimate Battle platform from January to April 2021:

Garena Free Fire

Garena Free Fire is currently the most played esports game on the platform. It’s an action-adventure battle royale game played in a third-person perspective. The game consists of up to 48 players falling from a parachute on an island in search of weapons and equipment to kill the other players. Players are free to choose their starting position, take weapons and supplies to extend their battle life.

Call of Duty: Mobile

Call of Duty: Mobile stands runner-up on this list. It is a free-to-play shooter video game. It has two modes primarily, Multiplayer and Battle Royale. The multiplayer mode is the basic first-person shooter, similar to the previous Call of Duty games on other platforms along with old maps. Battle royale mode features up to 100 players. A player can choose to play alone, on a two-man team, or in a four-man squad.

Chess

Interestingly Chess stands third on the list. It’s a strange fact in a good way that even after having the options of playing so many action-packed games with high-end graphics on the platform, our analytics tell a different story. Chess is a competitive board game played between two players. The game is played on a square board of eight rows and eight columns. Chess pieces are divided into white and black sets. Each set consists of 16 pieces: one king, one queen, two rooks, two bishops, two knights, and eight pawns. The objective of the game is to checkmate the opponent; this occurs when the opponent’s king is in check, and there is no legal way to remove it from the attack.

Counter-Strike: Global Offensive

Counter-Strike has been dominating the PC gaming scene for a decade. Growing from CS: Zero to the all-new CS: GO by Valve, this first-person shooter team strategy game has become one of the top esports title games in the world. Two teams (Terrorists and Counter-Terrorists), with 5-players on each side, face off against each other on a defined map to complete their objectives to win the round. CS: GO is one of the games with a well-structured professional scene with lots of esports teams competing every year for millions of dollars in prize money.

Valorant

Valorant is the all-new character-based FPS PC game. The new in-game dynamics and mechanics with high-tech guns and skill-weapons in Valorant have become hype among gamers. In this 5v5 team battle gameplay, each player controls a different in-game character. The characters are termed Agents which have their unique skills and weapons giving every player their special abilities. Valorant has also started marking its footprint in the esports industry with various leagues and events for professional players.

ToneTag takes quantum leap with new global patents in sound-based solutions

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Sound-based proximity communication and payments service provider ToneTag has acquired global patents from Singapore and Malaysia, adding two more countries to its list of four- the US, Japan, India and South Africa. These patents majorly cover all kinds of audio and sound communications between the devices and are set to redefine proximity engagement for customers using sound waves, eliminating the need for cash and card transactions in the future.

Out of the eight patents, ToneTag has used four to its advantage and offers three desirable solutions against the same in the market. Starting with the handy services of P2P and P2M, which allows customers to send money to people nearby without asking for their phone numbers or UPI IDs. Next is SonicCast that enables audio and video advertisements to send integrated messages with customized promotions and CTAs. The company has also developed SoundZone, a technology that provides a personalised dining experience to consumers where they can pick, order, and pay from their phones. It also allows merchants to broadcast curated customized content to their consumers and get a detailed analysis of customer behaviour.

Kumar Abhishek, Founder and CEO, ToneTag, said, “The acquisition of eight global patents is yet another milestone we have managed to achieve. It will allow us to penetrate further into the payment ecosystem and create a world of contactless voice-based payments for our customers.”

Since its inception in 2013, ToneTag has been at the forefront of a revolution in the global digital payments space, harnessing the power of sound to offer a range of financial services to its customers as well as its associates. It has created an atmosphere that motivates its researchers to break the chains of traditional thinking and incorporate modern ways to transform the future of sound and audio-based technology. This has led the company to file 15 global patents (with more in its pipeline) and satisfy 152+ million customers with its useful products.

Backed by Amazon, 3one4 capital and MasterCard, homegrown ToneTag has achieved major success in offering ‘global’ solutions, with a presence across the Middle East, South-East Asia and some parts of Africa.

Tecno Spark 7 Pro now available for sale on Amazon

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The recently-launched Tecno Spark 7 Pro smartphone is now available for sale on Amazon India. The smartphone comes in two variants – 4GB RAM + 64GB internal storage and 6GB RAM + 64 GB internal storage. Consumers can also avail an additional 10% off on SBI credit cards and credit card EMI transactions, which is a limited period offer.

In terms of specs, the Tecno Spark 7 Pro flaunts a 6.6-inch HD+ display with a teardrop style notch on the top. The display has a 90Hz refresh rate, which means scrolling, gaming, and other things will look smooth. The handset uses 3D aesthetics on the back. It is powered by MediaTek Helio G80 octa-core processor, paired with up to 6GB of RAM. As mentioned above, the phone comes with 64GB of storage onboard, which you can expand via a microSD card.

On the camera front, the smartphone features a 48MP main sensor, a 2MP depth sensor, and an AI camera, the resolution of which is not available. The company said that the main camera can shoot professional-grade videos at 2K QHD resolution. There is a bunch of camera filters and modes on the phone. For selfies, the smartphone houses an 8MP camera. Interestingly, you get dual flashes for the selfie camera. There is an eye-tracking feature, as well.

The handset houses a mammoth 5,000mAh battery, which the company claims can deliver a standby time of up to 34 days, 35 hours of calling time, 14 hours of web browsing, 7 days of music playback, 15 hours of game playing and 23 hours of video playback. It comes with facial recognition and a fingerprint sensor on the back for security purposes.

HaikuJam founders launch search engine for inspiration

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Struggling at the brainstorm session to crack your next Cannes Lions-worthy creative campaign idea? Or perhaps languishing at home during lockdowns and hitting blocks over your freelance article? Inspo is here to make the onset of creative processes less intimidating, more effective and fun. The first-of-its-kind search engine for inspiration has been designed to enrich creative thinking for freelancers, brands and creative agencies. The AI-human hybrid tool can generate GPT-3 thought-starters in a jiffy and gather relevant inspiration from sources across the web on any topic, for content creation, campaigns, ads, moment marketing, brainstorms, pitching or any other creative project.

Conceived and conceptualised by Dhrupad Karwa and Andrew Leung – co-founders of the HaikuJam social writing mobile game that grew to over 1 million users from 144 countries who published 100 million lines of collaborative poetry – Inspo has been built with a singular objective, to inspire on tap. The existing creative ecosystem comprises tools majorly focusing around the latter stages of a creative process, i.e. execution, monitoring, distribution, monetisation and so on. However, there has been no significant platform so far to assist with ideation, brainstorming and gathering inspiration, which are crucial for any creative workstream. Creative thinkers have thus had to rely on Google which fundamentally was designed to ‘inform’ but not ‘inspire’. With the current solutions falling short, Inspo was born with the purpose of delivering inspiration at its core.

All it takes is a simple keyword search (e.g. coffee, motorcycle, fitness, etc.) or by clicking on an event or trend on Inspo’s Inspiration Calendar (e.g. World Environment Day, #LockdownRecipes, etc.). The tool generates relevant thought-starters (using GPT-3 combined with creative associations from HaikuJam) which can be further contextualised for a brand or topic by applying AI Lenses (e.g., coffee inspiration for Netflix). It also surfaces inspiration from cultural sources across the web, such as Goodreads, Twitter, Reddit, 9GAG, Creative Blogs, Unsplash, Metrolyrics and lots more.

Additionally, Inspo offers sentiment analysis and unearths non-intuitive associations from collaborative poems written by millennials on HaikuJAM. Users can save their favourite inspiration to “Inspiration Boards” and can even turn them into visual creatives, through Inspo’s integration with the graphic designing platform, Canva.

Inspo has been in private beta over the past year and has already helped inspire creative thinkers around the world, at organisations such as Dentsu, Royal Enfield, Jio, Tinder and Ogilvy as well as a few hundred individual freelancers.

Dhrupad Karwa said, “Inspiration is one of the most important yet misunderstood ingredients in the creative process. Though intangible in nature, its consequences could not be more real. In a world that demands around-the-clock creative thinking but has a limited supply of the inspiration required to fuel it, lacklustre work, burnout and creative blocks are inevitable. Inspo is here to ensure that the supply of actionable inspiration never runs out and our creative tanks are always full.”

Ameyo partners Truecaller to resell its verified brand identity solutions for enterprises

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Omnichannel customer engagement platform Ameyo has collaborated with Truecaller to resell their recently-launched enterprise solutions for businesses. With its verified brand identity solutions, businesses will get a green Caller ID and green Verified Business badge. A verified business on Truecaller will also get a verified tick mark icon and lock their brand name and profile photo.

Ameyo’s digital sales solution includes outbound dialer software that helps businesses to automatically dial out a vast set of leads and saves significant time for agents. Depending on the business requirement, a company can select multiple dialer strategies like progressive dialer, preview, and predictive dialer to accelerate sales and improve outbound call center operations.

Several brands use Ameyo’s outbound dialer, e.g., BYJU’s use Ameyo’s outbound dialer to fix appointments for their sales team; DocsApp improved their connect rate to 75%, and Cars24 improved their lead to appointment rate from 11 to 23%.

Integrating Truecaller’s verified brand identity solutions with Ameyo’s outbound dialer will help improve outbound call connect rates as consumers know exactly which calls to trust while avoiding fraudulent and scam calls increased during the pandemic.

“Ameyo is the most secure cloud-based customer engagement platform from India and is PCI-DSS compliant with certified public cloud environments across India, APAC, Africa, and the Middle East. Our tie-up with Truecaller will help enterprises improve customer experience with the verified business badge. We are glad to be the first company to resell this premium enterprise offering,” said Sachin Bhatia, Co-founder and Global Sales and Marketing Head at Ameyo.

Over 20 top brands across verticals like Shiv Nadar University Chennai, Dr Batra’s, Vedantu, Lovely Professional University, and Furtados School of Music (FSM) have leveraged Truecaller’s verified brand identity solution through Ameyo to build trust with their customers and improve the efficiency of their outbound calls.

Truecaller has more than 270 million active users globally and will continue to allow users to view the number of spam markings on calls. The spam algorithms will continue to work like before, and users will be able to mark spam calls, even if they have a verified badge and Caller ID.

“Truecaller Enterprise has been set up with a strong intent of building solutions for businesses that will not just improve the efficiency of their communication but also provide significant value and safety to consumers as an anti-fraud measure. Our reseller partners will play a pivotal role in the continued success of Truecaller Enterprise. With Ameyo’s strong market presence and reach, they will play a vital role in growing our business together and deliver significant value for end customers in the enterprise ecosystem,” said Priyam Bose, Global Head, GTM at Truecaller Enterprise.

Ameyo offers the entire gamut of Communications as a Platform (CPaaS) offerings, including WhatsApp API, Google’s Business Messages, AI Voicebot, SMS and hosted IVR.