Xiaomi’s push toward in-house chip development is gaining momentum once again. We know that the Chinese smartphone manufacturer has launched the Xiaomi 15S Pro in May 2025 with its first self-developed processor, the Xring O1. Now, a new leak suggests the company is already working on the next-generation chip and the smartphone series that will debut it. Here’s what we know.
Xiaomi 17S Series With Xring O2 Chip
Tipster Smart Pikachu’s latest Weibo post. (Translated via Google Translate)
According to the well-known tipster Smart Pikachu on Weibo, the Xiaomi 17S series is now in development. The naming follows Xiaomi’s pattern of offering an “S” lineup alongside its flagship series, serving as an experimental platform powered by the company’s own silicon. This time, the highlight is expected to be the introduction of the second-generation Xring O2 chipset.
The Xiaomi 15S Pro acted as a mid-cycle upgrade to the Xiaomi 15 Pro, replacing Qualcomm’s chipset with Xiaomi’s home-grown processor. While the rest of the hardware remained familiar, the device played a crucial role in reducing the company’s dependence on external chip suppliers.
Xiaomi 15S Pro. (Image credit – Xiaomi)
If the latest leak is accurate, the upcoming Xiaomi 17S series will continue that strategy. The phones are expected to bring enhanced performance and an improved baseband architecture. However, development of the network components is still ongoing, which aligns with expectations of a 2026 launch rather than an earlier release.
Xiaomi 17S Series – What Else We Know?
Just like the current S-series model, the Xiaomi 17S lineup will likely remain exclusive to China. This gives Xiaomi room to refine its silicon in a controlled market before considering global expansion. Meanwhile, international flagship models are expected to continue using Qualcomm’s premium processors.
Meanwhile, the Xring O2 chipset is rumoured to adopt ARM’s Travis core to deliver a significant performance upgrade.
We can expect more details to surface in days leading up to the launch.
FAQs
Q1. What is the Xiaomi 17S series expected to feature?
Answer. The Xiaomi 17S series will debut in 2026, introducing the next-gen Xring O2 chipset with enhanced performance and improved baseband architecture.
Q2. Why is the Xiaomi 17S lineup significant for Xiaomi?
Answer. It continues Xiaomi’s strategy of reducing reliance on external chip suppliers, following the 15S Pro’s use of the in-house Xring O1 processor.
Q3. Will the Xiaomi 17S series launch globally?
Answer. No, it is expected to remain exclusive to China, allowing Xiaomi to refine its silicon locally before considering global expansion.
The ultra-thin iPhone Air has lost 40–48% of its value within 10 weeks, making it one of Apple’s fastest-depreciating models.
While the iPhone 17 series averages 35% depreciation, the Air continues to fall beyond week 10 with the 1TB model losing nearly 48%.
Analysts cite battery and camera compromises plus weak positioning between base and Pro models as key issues.
Caption – iPhone Air. (Image credit – Apple)
The iPhone Air is rapidly becoming one of Apple’s worst performers in the resale market. According to a new report based on SellCell data, the ultra-thin iPhone Air has already lost between 40% and 48% of its original value within just ten weeks of its launch. It is a sharp decline for a device that debuted with significant hype around its slim design.
SellCell’s analysis covers 52 iPhone SKUs released since the iPhone 14 series. While the iPhone 16 lineup dropped faster during its first week (averaging a 42% decline), the iPhone Air closely followed with a 41% drop, ahead of the iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max, which saw around 40% depreciation.
However, by the sixth week, the situation changed. iPhone Air average value loss is 43.4%, iPhone 16 lineup 40.3% and iPhone 17 lineup (excluding Air) was 36.7%
SellCell adds that “while iPhone 17 depreciation stabilises by week 10, the Air continues to fall, signalling likely long-term issues with resale confidence.”
iPhone Air. (Image credit – Apple)
The 256GB model has dropped slightly above 40%, while the 512GB version has fallen by around 45%. And then there is the 1TB model that has lost nearly 48% of its value.
This means early buyers hoping to resell their iPhone Air today will get significantly less money than they may have expected.
In comparison, the rest of the iPhone 17 series has performed far better with depreciation averaging about 35%. That makes the Air the clear outlier and not in a good way.
Analysts suggest the iPhone Air’s biggest problem is its position in Apple’s lineup. While it offers a sleek, lightweight build, it compromises on battery life and camera performance. As a result, many buyers simply don’t see it as a stronger choice than the standard iPhone 17 or the higher-end Pro models. The premium design alone hasn’t been enough to justify the price for most consumers.
This also reinforces a broader challenge Apple has faced. Mid-tier iPhones positioned between the base and Pro models often struggle. Previous examples include the Mini and Plus variants, which also saw demand fall quickly and resale values drop faster than expected.
The report also states that Apple may need to reconsider how it positions such “in-between” models in future iPhone lineups.
FAQs
Q1. How much value has the iPhone Air lost since launch?
Answer. Within just 10 weeks, the iPhone Air has lost 40–48% of its original value, making it one of Apple’s fastest-depreciating models.
Q2. How does the iPhone Air’s resale performance compare to other iPhones?
Answer. By week 10, the iPhone 17 series averaged ~35% depreciation, while the Air continued falling, with the 1TB model losing nearly 48%.
Q3. Why is the iPhone Air struggling in resale value?
Answer. Analysts cite its compromised battery life and camera performance, plus weak positioning between base and Pro models, similar to past Mini and Plus variants.
Apple may once again rely on Intel for its hardware. But this time, not for chip design. According to analyst Ming-Chi Kuo, Intel is expected to begin manufacturing Apple’s lower-end M-series chips for Macs and iPads starting around 2027. Analyst Jeff Pu has added more detail in a new research note, stating that Intel could also produce Apple’s non-Pro iPhone chips beginning in 2028.
Int@el To Begin Manufacturing Apple Chip
Analyst Kuo claims Intel’s 18A process will be used for the first Intel-made M-series chip. Meanwhile, Pu’s report builds on that timeline by saying Intel’s upcoming 14A process will likely be used a year later to produce base-level iPhone chips.
Right now, Apple depends entirely on Taiwan’s TSMC to manufacture all A-series and M-series chips. Apple handles the design, while TSMC takes care of fabrication.
From M-Series to A-Series – Intel’s Possible Roadmap
Jeff Pu’s research (via GF Securities and reported by MacRumors) suggests Intel’s 14A process could be used for a future A22 chip. Currently, Apple’s standard iPhone 17 uses the base A19 chip, a chip Apple also plans to bring to the iPhone 17e. The A19 Pro remains exclusive to premium models and would likely stay with TSMC even if Intel becomes a secondary supplier.
This renewed partnership is very different from the old Intel Mac era. Previously, Intel designed and manufactured the x86 processors that powered Apple’s computers. In the new arrangement, Apple continues to design its own silicon while Intel produces a portion of the chips. TSMC remains the primary producer, especially for high-end Pro chips.
Apple will still retain full control over silicon design, performance goals, and model-level chip allocation. TSMC is expected to remain the exclusive partner for Pro-grade chips, while Intel could support standard and “e” series iPhones going forward.
This potential shift marks a quiet but significant reset in Apple and Intel’s relationship, no visible branding, no co-developed processors, but a major behind-the-scenes move that could reshape how Apple builds future Macs, iPads and eventually iPhones.
Bringing Intel into the supply chain gives Apple more geographic and logistical flexibility. Intel’s 18A and 14A nodes are key to its ambitions as a contract foundry, and securing Apple as a customer would significantly boost that effort. For Apple, using Intel’s North American manufacturing facilities reduces dependency on a single region and provides more room to manage supply-chain risks.
According to Kuo, Intel will start by making low-end M-series chips for Macs and iPads in mid-2027. This early phase will allow Apple to evaluate Intel’s manufacturing quality before expanding any major portion of iPhone production. If all goes well, Intel could then take on part of the A-series chip output in 2028.
FAQs
Q1. What role will Intel play in Apple’s future chip plans?
Answer. Intel is expected to manufacture Apple’s lower-end M-series chips for Macs and iPads starting in 2027, and potentially non-Pro iPhone chips from 2028.
Q2. Which Intel processes will be used for Apple chips?
Answer. The 18A process will be used for the first M-series chips, while the 14A process could later produce base-level iPhone chips.
Q3. Will Intel replace TSMC as Apple’s main chip supplier?
Answer. No. TSMC remains the primary producer, especially for Pro-grade chips, while Intel will support standard and “e” series devices to give Apple more supply-chain flexibility.
Apple, Google and Samsung have reportedly raised strong objections to a new proposal in India that seeks to mandate always-on location tracking in smartphones. The move comes after the Government received a proposal from the Cellular Operators Association of India (COAI) in June, which stated that precise user location data could be shared only if continuous device-level tracking is enforced. Here’s the full story.
India’s Proposal for Mandatory Always-On Smartphone Location Tracking
COAI, which represents major telecom operators like Reliance and Bharti Airtel, has reportedly suggested that smartphone manufacturers integrate satellite-based Assisted GPS (A-GPS) technology that stays active at all times. As per a Reuters report, an email reviewed by the publication indicates that this system would allow authorities to pinpoint user locations with meter-level accuracy. This tracking will be far more precise than the current cell-tower-based triangulation, which only provides approximate areas.
According to reports, neither MeitY nor the Home Ministry has made a decision yet, and a stakeholder meeting is expected soon. This comes shortly after the Department of Telecommunications (DoT) faced backlash and withdrew its circular mandating the Sanchar Saathi app.
Documents and internal emails examined by media outlets suggest the proposal also seeks to remove users’ ability to disable location services.
Currently, users receive pop-up notifications when carriers attempt to access their location data. The proposal reportedly wants those alerts removed as well. Supporters argue that these changes would prevent suspects from being tipped off during criminal investigations and would also help trace stolen or fraudulent devices more effectively.
On the other hand, the India Cellular & Electronics Association (ICEA), which represents Apple and Google, has reportedly raised serious concerns. According to reports, the association sent a confidential letter to the government in July, stating that such a mandate has no precedent “anywhere else in the world.” Samsung has also joined Apple and Google in urging the government not to proceed with these requirements.
Critics argue that enforcing always-on location tracking could undermine user privacy, expose sensitive individuals such as journalists, judges and defence personnel to surveillance risks, and violate global norms on user consent.
For now, the government has not reached a final decision. A meeting between regulators and smartphone makers was reportedly postponed indicating ongoing discussions and unresolved concerns around the proposal.
FAQs
Q1. What does India’s proposal for mandatory always-on location tracking involve?
Answer. The Cellular Operators Association of India (COAI) suggested integrating satellite-based A-GPS that stays active at all times, removing users’ ability to disable location services or receive alerts.
Q2. Why are Apple, Google, and Samsung opposing the proposal?
Answer. They argue it has no global precedent, raises serious privacy concerns, and could expose sensitive groups like journalists, judges, and defence personnel to surveillance risks.
Q3. Has the Indian government made a final decision on the proposal?
Answer. No, regulators have not yet decided. A stakeholder meeting was postponed, and discussions with smartphone makers are still ongoing.
India’s tablet shipments fell 19.7% YoY in Q3 2025 to 1.33M units, with slate tablets down 29.4% but detachable tablets up 7.3%.
Consumer segment grew 13.5% driven by festive sales, online retail (+53.9%), while commercial shipments plunged 53.5% with education (-61.9%) and small offices (-47.9%) hardest hit.
Samsung led with 37.5% share followed by Lenovo (16.8%), Xiaomi (15.5%), Apple (9.2%), and Acer (7.9%).
India’s tablet market declined sharply in Q3 2025 with total shipments falling to 1.33 million units and a 19.7 percent drop year-over-year, according to the IDC Worldwide Quarterly Personal Computing Device Tracker. The overall category, which includes slate and detachable tablets, showed mixed performance. Detachable tablets grew 7.3 per cent, but slate tablets dropped 29.4 per cent.
IDC says the main reason for the decline was weak commercial demand, even though the consumer market saw its strongest growth in more than ten years.
The consumer tablet segment grew 13.5 percent year-over-year. This rise was driven by festive season demand, strong promotional offers, bank deals and updated product lineups. Vendors also pushed more inventory into online channels to make the most of major sale events.
This consumer growth stood in contrast to the commercial market, which continued to struggle. Online retail, however, performed well and recorded a 53.9 percent growth compared to last year. On the other hand, commercial tablet shipments fell by 53.5 percent. The education sector was hit the hardest with a 61.9 percent drop due to delayed tenders. Shipments to small offices also fell 47.9 percent as budgets tightened and device replacement cycles became longer.
Priyansh Tiwari, research analyst at IDC India & South Asia, said festive online sales helped boost tablet adoption, especially in smaller cities. He explained that tablets are now being used not just for entertainment but also for work when paired with accessories such as keyboards and styluses. Even with strong consumer demand, he noted that channel inventory is still high and may need correction, although sell-through remains strong.
“Festive e-tail sales provided a significant boost to India’s consumer tablet market, expanding penetration into lower-tier cities through competitive pricing and efficient logistics. Tablets are increasingly emerging as a viable device for both content consumption and creation, especially when bundled with a stylus and keyboard. While channel inventory remains elevated for most vendors and may require correction in the coming quarter, strong sell-through trends indicate that the consumer segment is well-positioned to maintain its growth momentum,” said Priyansh Tiwari , research analyst, IDC India & South Asia.
Korean consumer brand, Samsung led the Indian tablet market in Q3 2025 with a 37.5 percent share. It topped both the commercial segment with 49.7 percent and the consumer segment with 32.6 percent, supported by government education projects and strong online sales. Lenovo came in second with a 16.8 percent share, helped by its 19.3 percent consumer share and growing enterprise demand. Motorola-branded tablets also supported its push toward younger users.
Xiaomi secured third place with a 15.5 percent share, driven by a strong 21.8 percent share in the consumer category. Competitive pricing, exchange deals and bundled accessories during online sales all played a role. Apple ranked fourth with 9.2 percent, maintaining steady demand in enterprise and education. Acer finished fifth with a 7.9 percent share, benefiting from the completion of education-focused projects and a solid 26.4 percent commercial share.
Bharath Shenoy, Research Manager, Devices Research, IDC India & South Asia, said, “India’s tablet market continues to show resilience, with growth opportunities emerging across both consumer and commercial segments. As advanced AI capabilities become more integrated, tablets are evolving into handy productivity devices, offering personalized experiences and more efficient workflows. At the same time, rising PC prices are expected to increase further in the coming quarters. In this environment, tablets are becoming a compelling choice for first-time buyers and a cost-effective option for government-funded initiatives, effectively filling the gap left by traditional PCs.”
FAQ
Q1. How did India’s tablet market perform in Q3 2025?
Answer. Shipments fell 19.7% year-over-year to 1.33 million units, with slate tablets down 29.4% but detachable tablets up 7.3%.
Q2. What drove consumer tablet growth despite the overall decline?
Answer. The consumer segment grew 13.5% YoY, boosted by festive season demand, online retail (+53.9%), promotions, and bundled accessories.
Q3. Which brands led the Indian tablet market in Q3 2025?
Answer. Samsung topped with 37.5% share, followed by Lenovo (16.8%), Xiaomi (15.5%), Apple (9.2%), and Acer (7.9%).
The OnePlus 15R will debut in India on December 17 featuring a massive 7,400mAh unit with 80W fast charging.
It is the largest battery ever seen on any OnePlus phone globally sold.
The phone also features Snapdragon 8 Gen 5, 12GB RAM, a 1.5K AMOLED display, a customisable Plus Key, runs on ColorOS 16, and boasts IP68/69 dust and water resistance.
Caption – OnePlus 15R. (Image credit – OnePlus)
OnePlus has already confirmed that its upcoming sub-flagship model, OnePlus 15R, will make its debut in India on December 17. Ahead of the launch, OnePlus has issued a press release revealing several key details about the upcoming handset. Here’s everything we know about the device so far.
OnePlus 15R Key Features Confirmed
The OnePlus 15R is set to feature the largest battery ever used in a OnePlus phone released globally. While the standard OnePlus 15 includes a 7,300mAh battery, the 15R bumps this up to a 7,400mAh unit paired with 80W fast charging support.
This surpasses all globally sold OnePlus models to date. For comparison, the China-exclusive Ace 6 and Ace 6T come with even larger 7,800mAh and 8,300mAh batteries, respectively.
Powering the device is Qualcomm’s latest Snapdragon 8 Gen 5 chipset. A recent Geekbench listing indicates the smartphone will include 12GB of RAM and run Android 16 out of the box. It remains to be seen if OnePlus will offer a 16GB RAM variant at launch.
Camera details are still under wraps, but OnePlus has confirmed that the 15R will support 4K 120fps video recording. On the front, the device sports a 1.5K AMOLED display with 450ppi pixel density and peak brightness of up to 1800 nits. The screen also carries TÜV Rheinland Intelligent Eye Care 5.0 certification to enhance eye comfort and reduce visual strain.
Adding to its functionality, the OnePlus 15R includes a dedicated Plus Key, a customisable shortcut button that allows users to quickly access preferred tools or features. The phone will ship with ColorOS 16 and comes with a durable IP68/69-rated body for dust and water resistance.
FAQs
Q1. When will the OnePlus 15R launch in India?
Answer. The OnePlus 15R is scheduled to debut in India on December 17.
Q2. What makes the OnePlus 15R’s battery special?
Answer. It features a 7,400mAh battery, the largest ever in a globally released OnePlus phone, paired with 80W fast charging.
Q3. What are the key performance and durability highlights of the OnePlus 15R?
Answer. The device runs on Snapdragon 8 Gen 5, ships with 12GB RAM and Android 16, supports 4K 120fps video recording, offers a 1.5K AMOLED display with TÜV Rheinland Eye Care 5.0, and comes with IP68/69 dust and water resistance plus a customisable Plus Key.
Apple announced 17 winners of the 2025 App Store Awards across iPhone, iPad, Mac, Apple Watch, Apple TV, Arcade and Vision Pro.
Top winners – Tiimo won iPhone App of the Year, Pokémon TCG Pocket took iPhone Game of the Year, Detail and DREDGE led on iPad, Essayist and Cyberpunk 2077 topped Mac.
Apple also honoured six apps and games for fostering accessibility, inclusion, creativity and social awareness.
Caption – Apple Reveals 2025 App Store Award Winners. (Image credit – Apple)
Apple has officially announced the winners of the 2025 App Store Awards, celebrating 17 standout apps and games across iPhone, iPad, Mac, Apple Watch, and Apple TV. This year’s selections were recognised for their innovation, design, user experience, and cultural significance.
AI-powered planner Tiimo secured the iPhone App of the Year, while Pokémon TCG Pocket earned the iPhone Game of the Year title. Other notable winners include Strava, HBO Max, Cyberpunk 2077: Ultimate Edition, StoryGraph, and more.
Apple App Store Awards 2025 – Complete List of Winners
Caption – Tiimo app.
Tiimo topped competitors such as BandLab and LADDER to win iPhone App of the Year, having also been an Apple Design Awards Finalist in 2024. For gaming, Pokémon TCG Pocket beat titles like Capybara Go! and Thronefall to claim iPhone Game of the Year.
In the official newsroom post, Apple CEO Tim Cook said, “This year’s winners represent the creativity and excellence that define the App Store, and they demonstrate the meaningful impact that world-class apps and games have on people everywhere.”
Caption – Detail app.
For iPad users, the AI-backed video editing app Detail was crowned iPad App of the Year, offering intuitive auto-editing tools for short-form and long-form video creation. On the gaming front, DREDGE won iPad Game of the Year, outperforming contenders such as Infinity Nikki and Prince of Persia: The Lost Crown.
Caption – Essayist app.
On Mac, Essayist secured Mac App of the Year, while Cyberpunk 2077: Ultimate Edition by CD Projekt Red won Mac Game of the Year, surpassing Assassin’s Creed: Shadows and Neva.
For Apple Arcade, WHAT THE CLASH? from Triband ApS was declared the best game on the platform.
Apple Vision Pro also had its own category this year. Explore POV claimed Vision Pro App of the Year, and Porta Nubi took home Vision Pro Game of the Year.
On the wearables and TV categories, Strava earned Apple Watch App of the Year, while HBO Max secured Apple TV App of the Year.
Cultural Impact Winners
Beyond technical excellence, Apple honoured five titles that delivered positive cultural and social contributions through the Cultural Impact Awards. These apps and games were highlighted for fostering inclusion, accessibility, awareness, and creativity.
The Cultural Impact awardees include:
Art of Fauna (Klemens Strasser) – A relaxing wildlife illustration puzzle game that sets new benchmarks for accessibility.
Chants of Sennaar (Playdigious) – An adventure game celebrating language and communication through a symbolic narrative.
despelote (Panic, Inc.) – A first-person story offering a heartfelt look at a community united by football amidst national challenges.
Be My Eyes (Be My Eyes) – An AI-supported app that uses a global volunteer network to assist individuals who are blind or visually impaired.
Focus Friend by Hank Green (B-Tech Consulting Group LLC) – A gamified focus timer that helps users fight digital distractions.
StoryGraph (The StoryGraph) – A reading platform that fosters community and discovery, elevating diverse authors and authentic storytelling.
Apple highlighted that “these apps and games were recognised for their positive impact, providing users with helpful tools, promoting understanding, and shaping a more inclusive world.”
FAQs
Q1. Which apps won iPhone App and Game of the Year in 2025?
Answer. Tiimo was named iPhone App of the Year, while Pokémon TCG Pocket won iPhone Game of the Year.
Q2. What were the standout winners across iPad and Mac categories?
Answer. Detail was crowned iPad App of the Year, DREDGE won iPad Game of the Year, Essayist took Mac App of the Year, and Cyberpunk 2077: Ultimate Edition won Mac Game of the Year.
Q3. What is the Cultural Impact Award of App Store Awards and who were the winners?
Answer. The Cultural Impact Award honours apps and games with positive social contributions. Winners included Be My Eyes, StoryGraph, Chants of Sennaar, despelote, Focus Friend, and Art of Fauna.
Vivo S50 will launch in four finishes, Confession (White), Inspiration Purple, Gentle Blue, and Space Black.
Expected specs include Snapdragon 8s Gen 3, Android 16, up to 16GB RAM, 90W fast charging, 3D ultrasonic fingerprint sensor, IP69 + IP68 water resistance, LPDDR5X RAM and UFS 4.1 storage.
The Vivo S50 series is set to debut in China in December 2025 with pre-bookings already open.
Vivo is gearing up to introduce its Vivo S50 series in China this month. Ahead of the official debut, the company has now teased all the colour options for the standard Vivo S50 model. The new update highlights four distinct colour finishes including a brand-new shade debuting with this series. Here’s what we know based on the latest teasers.
Vivo S50 – Colour Variants (Revealed)
According to the latest teasers Vivo has shared on its official Weibo account, the Vivo S50 will be available in four colour choices. The brand has posted multiple teaser posters of colour variants namely Confession (White), Inspiration Purple, Gentle Blue, and Space Black.
Among these, the Confession variant is a fresh addition to Vivo’s lineup. The company describes it as a shade featuring “a touch of White that harmonises both sunshine and the first snow,” hinting at a soft, elegant aesthetic previously reported in earlier leaks.
Caption – Vivo S50 Inspiration Purple, Gentle Blue, and Space Black colour variants revealed. (Image credit – Vivo)
The Inspiration Purple option is said to offer a dreamy, romantic feel, while Gentle Blue brings a refreshing and energetic charm. Meanwhile, Space Black aims to deliver a warm, calm, and soothing presence. Notably, Inspiration Purple will also be available for the Vivo S50 Pro mini model, and recent updates on Weibo indicate that the Confession colour may be introduced for the Pro mini as well.
Caption – Vivo’s official posts on Weibo. (Image credit – Vivo)
Vivo S50 Series – Specifications (Expected and Confirmed)
Earlier appearances on Geekbench and China’s 3C certification site confirmed multiple specifications for the Vivo S50. The standard model is expected to come with the Qualcomm Snapdragon 8s Gen 3 chipset, Android 16, up to 16GB RAM, and support for 90W wired fast charging.
Vivo has also confirmed several premium features for the S50 lineup, including a 3D ultrasonic fingerprint 2.0 sensor, IP69 + IP68 dual-level water resistance, LPDDR5X (9600Mbps) RAM, and UFS 4.1 storage.
Additional design elements include a squircle-shaped rear camera module, an aerospace-grade aluminium frame, and construction enhanced by a satin lithography process, offering both durability and aesthetic refinement.
Vivo S50 Series – Launch Timeline
The Vivo S50 series is scheduled to launch in China in December 2025 with pre-bookings already open. However, the company has yet to officially announce the exact launch date.
More details about the Vivo S50 lineup are expected in the coming days as the launch approaches.
FAQs
Q1. What colour options will the Vivo S50 be available in?
Answer. Vivo has teased four finishes i.e. Confession (White), Inspiration Purple, Gentle Blue, and Space Black.
Q2. What specifications are expected for the Vivo S50?
Answer. The standard model is tipped to feature Snapdragon 8s Gen 3, Android 16, up to 16GB RAM, 90W fast charging, IP69 + IP68 water resistance, LPDDR5X RAM, and UFS 4.1 storage.
Q3. When is the Vivo S50 series launching?
Answer. The Vivo S50 lineup is scheduled to launch in China in December 2025, with pre-bookings already open, though the exact date is yet to be announced.
Over the years, itel India has not only cemented its dominance in the sub-₹10,000 segment, but it has also played a pivotal role in accelerating digital inclusion for Bharat’s Tier-2 to Tier-5 consumers. It has one of India’s most extensive distribution ecosystems, spanning 1,000 distributors, 1.3 lakh retailers, and more than 1,000 service centres. The brand stands at the forefront of making technology truly accessible for all.
Arjit Talapatra: Powering the Next Chapter of Affordable Innovation
At the helm of it all is Mr Arijeet Talapatra, CEO of itel India. Guided by the brand’s mission of “technology for all,” Mr Talapatra has propelled the company to an impressive base of over 11 crore users across smartphones, feature phones, smart gadgets, and televisions. In 2025, he is steering an ambitious AI-led product roadmap, strengthening local manufacturing, and forging strategic partnerships that bring technology even closer to everyday users.
In this exclusive interaction, we sat down with Mr Talapatra to discuss his vision for the brand, the evolving needs of Indian consumers, and itel’s long-term strategy for innovation, affordability, and deeper market penetration. A business management postgraduate with a strong background in FMCG and telecom, Mr Talapatra is widely recognised for his practical innovation mindset, market resilience, and commitment to advancing India’s electronics manufacturing value chain.
What follows is a candid conversation about the future of smartphones in India and how itel plans to stay ahead of the curve.
Q1. What is the core vision of itel that drives its product ecosystem today?
Inside itel’s Big Vision for Bharat
The Brand DNA of itel is DRA – Durability, Reliability and Affordability – we are a brand that is uniquely positioned to cater to the real Bharat – the people living in Tier 3, 4, and 5 cities. At the core of our products lie our 3P promise – Protection from Dust, Water and Drops. Durability is crucial, especially in the sub 10K segment as it caters to a segment that is price sensitive in nature. We want to ensure that durable and reliable technology is accessible to everyone. That guides every product choice and every expansion in our ecosystem.
Q2. How does itel balance innovation with affordability across a diverse product portfolio?
“Inside itel’s Vision for Bharat with Arjit Talapatra”
Innovation becomes power when it bridges affordability. Our innovations have always been rooted in practical utility. Manufacturing in India allows us to respond quickly to the needs of Indian consumers while maintaining high-quality standards. This local presence enables us to tailor products for Indian users and contribute meaningfully to the country’s technology growth and accessibility. We have always been a strong proponent of Make in India and have 3 manufacturing facilities in Noida – with a capacity of producing more than 24 million handsets each year. itel is a brand which is Made in India, Made for India and Made by Indians and this is a major contributor to our vison of democratizing technology for Bharat.
Q3. What are your thoughts about the budget smartphone category in India? How do you see it evolving over the years and what are your hopes for the category? And specifically, what role can itel play?
The budget segment (under 10K) is a very crucial segment as this attracts a significant proportion of users transitioning from 2G to 4G or even 5G. However, the rising prices of chips do present a challenge for us. Consumers expect better performance, better cameras and easy access to 5G, even at lower prices. itel is the only brand in India which offers a free screen replacement guarantee within 3 months – which we are able to do because of our utmost confidence in our product quality. We aim to help make their transition smooth, ensuring we are the preferred brand when the large base of FP users switch to smartphones.
Trust is earned by delivering products that perform reliably and provide long-term value. As per a CMR report of 2024, itel leads above its competitors with high scores in overall satisfaction (94%), brand loyalty (94%), and advocacy with NPS score of 24%. These high scores are a testament to the immense trust enjoyed by itel in India. itel has established a robust service network with over 1000 service centres throughout the country, ensuring unrestricted access to after-sales support for our customers regardless of where they are. These factors are a key enabler of our dominant 23% market share in the sub 10K segment.
Q4. The recently launched itel A90 Limited Edition has a real emphasis on durability features. How are durability, performance and sustainability significant in the budget smartphone category?
“Leading India’s Next Mobility Wave
Today, durability has become a must have feature for smartphones in India. Durability matters because many families rely on a single device for years. It must handle real world use and still perform well. Beyond the tech appeal, they offer something simpler, confidence that a phone will last long and not disappoint users. The itel A90 Limited Edition shows that toughness and responsible design can be delivered at an affordable price. Currently, we are the only brand in India to offer Military Grade durability in the sub 7K segment (itel A90 Limited Edition smartphone). Durability features like IP Ratings, Military Grade certifications have now started making their way in consumer conversations – a shift pioneered by itel in India.
Q5. itel has established itself in the Feature Phone category as well. But with smartphones and now AI getting the centre stage, how do you foresee the future of Feature Phones? Is there any scope for innovation there or can we expect a disruption in the category?
itel leads the FP market – No. 1 Brand of India consistently since the last few years – with a dominant 34% market share (Counterpoint, 2025). itel has maintained strong leadership in feature phones by having a clear understanding of what our customers value most – durability, reliability and ease of use. We have been the No. 1 Feature Phone brand of India consistently for the last few years now. Feature phones still have a user base of more than 220 million (Counterpoint).
We have a very strong focus on practical innovation – something that is useful for people in their daily lives. For instance – this year we launched the King Signal Feature Phone – an innovative, high-performance feature phone built for those who demand exceptional signal strength, with 62% stronger network connectivity and 510% longer call duration in low network areas. Feature phones will stay important for users who value simplicity and long battery life. We see this space evolving steadily rather than facing sudden disruption. Our experience in this category allows us to introduce meaningful upgrades without losing the simplicity people depend on. Not only smartphones, nowadays feature phones are built to withstand extreme temperatures ranging from -40 degrees Celsius to 70 degrees Celsius.
Q6. How is itel planning on leveraging the AI storm across the different product categories?
GenAI smartphone share of overall smartphone shipments is expected to reach 54% by 2028. AI is going to be a strategic driver of our product roadmap for 2025 and beyond, ensuring greater accessibility of AI, particularly in Tier 3, 4 and 5 cities. Recently, we launched Super Guru 4G – which became India’s 1st AI Enabled Feature Phone (Counterpoint). We started our journey of AI with the introduction of inbuilt itel AI Voice Assistant in itel’s smartphones. When we added AI to feature phones, our goal was to make its usage easier for everyone, massifying AI for Bharat. Until now, AI features were largely limited to premium smartphones category. However, we have ensured that access to AI features are not restricted to products or price range – truly democratizing technology for India.
Q7. Can you share with us if any recent consumer behaviour trends have influenced itel’s product strategy?
Durability has become very crucial for customers, especially in the budget smartphone segment. This change is especially visible in India, which has a significant base of price conscious consumers. Almost eight out of ten buyers now call durability a must-have feature for phones (CMR, 2024). That is a real shift in what people value. They are not asking for more features – they are asking for reliability. itel has been at the forefront of leading this change with its exciting range of durable, reliable and affordable products – be it feature phones, smartphones or smart gadgets.
Q8. Smart features and connectivity play a significant role in consumer electronics today. What is itel’s roadmap in finding opportunities in that sphere?
From smartphones to smart gadgets and home appliances, every product we create is built to work seamlessly, deliver reliability, and remain accessible to all. Our goal is to offer a meaningful experience across a diverse range of durable and affordable devices – ensuring that technology not only fits effortlessly into the daily lives of users but also adds lasting value for them.
Q9. What are some of the areas where you think itel must focus on in the next 3 to 5 years?
Looking forward, we aim to maintain our dominance in feature phones and smartphones in the sub 10K segment. A major focus will also be on strengthening our smart gadgets and accessories portfolio and taking it to the next level by introducing a series of innovative products that is going to redefine style, quality, and user experience. AI is going to play a pivotal importance in our product roadmap for the next few years. We want itel to become an ecosystem brand, a one-stop solution for feature phones, smartphones, smart gadgets, TV, solar products, personal grooming and home appliances for consumers in Tier 3, 4 and 5 cities that will make their everyday lives better.
Q10. Lastly, if you had to pick one upcoming itel product or technology that excites you the most, what would it be?
Many exciting launches are scheduled to be launched next year. I cannot reveal much about the products now, but I can assure you that consumers and tech enthusiasts will not be disappointed.
FAQs
Q1. When did itel enter the Indian market?
Answer. itel launched in India in April 2016 as part of Transsion Holdings, aiming to democratise technology for the masses.
Q2. What is itel India’s brand vision?
Answer. itel India’s vision is “technology for all”, reflecting its commitment to affordable, value-driven offerings that make life more convenient.
Q3. What products does itel India offer?
Answer. itel India’s portfolio includes smartphones, feature phones, smart TVs, soundbars, and smart gadgets, targeting aspirational consumers in Tier 3 and below markets.
Q4. What recognition has itel India received?
Answer, itel was honoured as the “Most Popular Smartphone Brand in Sub-7k Segment” and “Best Budget Smart TV Brand” at the Mobility Excellence Awards 2021.
Q5. What is itel India’s mission?
Answer. itel India’s mission is to provide budget-friendly consumer electronics and lifestyle products, ensuring affordability, accessibility, and innovation for all.
Oppo Pad 5 has appeared on the BIS certification website under model numbers OPD2503 and OPD2502.
It features a 12.1-inch LCD display, MediaTek Dimensity 9400+, up to 16GB RAM, 512GB storage, 10,420mAh battery with 67W fast charging and dual 8MP cameras.
Pricing and the exact launch date have not been confirmed yet.
Caption – Oppo Pad 5. (Image credit – OnePlus)
Oppo’s latest tablet, the Oppo Pad 5, may soon make its way to the Indian market. It has recently surfaced on the Bureau of Indian Standards (BIS) website, an important sign of an upcoming launch. While Oppo has not confirmed any India-related details yet, the certification strongly indicates that the tablet’s debut is around the corner. The device was launched in China earlier in October.
Oppo Pad 5 Listed on BIS with Two Model Numbers
Oppo Pad 5 received BIS certification. (Image credit – @Sudhanshu1414 on X)
An Oppo tablet believed to be the Oppo Pad 5 has appeared on the BIS database under model numbers OPD2503 and OPD2502. It was spotted by tipster Sudhanshu Ambhore @Sudhanshu1414 on X (formerly Twitter). Both models registered under certification number R-93038296 received approval earlier in November with OPD2503 certified on November 13 and OPD2502 on November 11.
The listing doesn’t disclose any specifications, but it confirms that Oppo is gearing up for the device’s India entry.
OPPO Pad 5 has recently cleared BIS certification, India launch expected soon.
– Dimensity 9400+
– LPDDR5X + UFS 3.1 or UFS 4.1
– 12.1″ LCD, 3000×2120, 144Hz
– 8MP Rear + 8MP Front
– 10,420mAh, 67W | USB 3.2 Gen 1
– Android 16, ColorOS 16 pic.twitter.com/Vi9EAVnYoH
The Oppo Pad 5 made its debut in China alongside the Find X9 series in October.
The Chinese version of the Oppo Pad 5 runs ColorOS 16 based on Android 16. It features a 12.1-inch LCD display with a 2,120×3,000-pixel resolution, up to 144Hz adaptive refresh rate and 900 nits peak brightness. Powering the tablet is the MediaTek Dimensity 9400+ chipset, paired with up to 16GB RAM and 512GB internal storage.
The tablet includes an 8-megapixel rear camera and an 8-megapixel front camera. It packs a sizeable 10,420mAh battery that supports 67W fast charging.
The tablet in China is priced at CNY 2,599 (approx. Rs. 32,000) for the 8GB RAM + 128GB storage variant, while the highest configuration with 16GB RAM and 512GB storage is priced at CNY 3,599 (approx. Rs. 44,000). The Indian pricing may differ as Oppo’s devices usually retail slightly cheaper in China.
In China, the Oppo Pad 5 is available in multiple finishes, which are Galaxy Silver, Space Grey, Galaxy Silver Soft Light Edition, and Lucky Purple Soft Light Edition. The same colour options may arrive in India, though Oppo has yet to confirm details.
FAQs
Q1. What does the BIS certification listing reveal about the Oppo Pad 5?
Answer. The Oppo Pad 5 appeared on the BIS database under model numbers OPD2503 and OPD2502, strongly hinting at an upcoming India launch.
Q2. What are the key specifications of the Oppo Pad 5 (China model)?
Answer. It features a 12.1-inch LCD display (144Hz, 900 nits), MediaTek Dimensity 9400+, up to 16GB RAM, 512GB storage, dual 8MP cameras, and a 10,420mAh battery with 67W fast charging.
Q3. How is the Oppo Pad 5 priced and what finishes are available?
Answer. In China, it costs CNY 2,599 (₹32,000) to CNY 3,599 (₹44,000) and comes in Galaxy Silver, Space Grey, and Soft Light editions.
