HIGHLIGHTS
* JioCinema clocked a record 3.2 crore viewership during the IPL 2023 finale.
* IPL viewership saw 3.2 crore concurrent viewers during the time Sai Sudharsan was batting for GT.
* This is the first IPL for JioCinema after Viacom18 bagged digital rights last year.
IPL 2023 concluded last night with Chennai Super Kings winning the title for the fifth time. The match was memorable as it was believed to be MS Dhoni’s last IPL but he surprised fans saying that he will be back for another IPL season.
IPL is one of the most popular cricket tournaments in India, and also on of the most viewed. The finale of IPL 2023 was no less as 3.2 crore viewers tuned in to watch the match live on JioCinema.
JioCinema offered free cricket streaming during the IPL (Indian Premier League) 2023. The OTT platform broke the world record for the most concurrent views to a live-streamed event with over 3.2 crore viewers watching the IPL finale between Chennai Super Kings and Gujarat Titans.
This was the first time IPL cricket matches were streamed for free and it happened soon after JioCinema got the streaming rights.
JioCinema and NBCUniversal have entered into a multi-year partnership bringing thousands of hours of NBCUniversal films and TV series to India.
With this partnership, critically acclaimed and fan-favourite dramas and comedies from NBCU’s vast library, including Downtown Abbey, Suits, The Office, Parks and Recreation and The Mindy Project, will be available on the content streaming platform.
NBCUniversal’s portfolio includes Universal Television, UCP, Universal International Studios, Universal Television Alternative Studio, Sky Studios, DreamWorks Animation, Universal Pictures, Focus Features, Bravo and more.
The OTT platform already has HBO Max content that includes top series like House of Dragon, Game of Thrones, The Last of Us and more.
It also has content from Warner Bros Studio including the Harry Potter series, The Dark Knight Trilogy, Batman Vs Superman, and Justice League.
JioCinema recently introduced its annual Premium plan at Rs 999 in India. It will allow users to stream content across all devices including smartphones, tablets, TVs, and more. Users can stream content on 4 devices simultaneously. It will offer up to 4K resolution.
IPL 2023 viewership
JioCinema announced on Twitter that it recorded 3.2 crore concurrent viewers during the final match between Chennai Super Kings and Gujarat Titans.
This was during the time Sai Sudharsan was batting for GT. JioCinema broke its own record of the highest viewership which was 2.5 crore during the match between CSK and GT on May 23.
The streaming service has been witnessing peak viewership as it said it registered over 1,500 crore views within the first seven weeks of IPL. This is the first time that IPL was streamed on JioCinema after Viacom18 bagged digital streaming rights for IPL last year. IPL was previously streamed on Disney+ Hotstar.
Also, IPL on JioCinema was free to watch unlike Disney+ Hotstar which charged users.
The latest feat comes amid JioCinema’s quickly growing trajectory as one of the top streaming services in India. IPL itself was a big win for JioCinema but it also has been pushing its content portfolio with some major deals. One of the biggest is Viacom18’s exclusive deal with Warner Bros.
Discovery for popular shows such as Game of Thrones, House of The Dragon, Succession and The Last of Us. It also just signed a multi-year partnership with NBCUniversal for more shows such as The Office and Parks and Recreation.
JioCinema which continues to be free for Jio users also offers paid content now with subscription. Priced at Rs 999 annually, JioCinema Premium offers Hollywood content including the shows mentioned above.
Faqs
1) JioCinema Breaks World Record With 3.2 Crore Concurrent Views During IPL 2023 Final.Details?
Ans) IPL 2023 coverage on Jiocinema continues to break records, the digital streaming broadcasters of the league drew a world record of 3.2 crore viewers during the summit clash between Chennai Super Kings and Gujarat Titans on Sunday, May 29.
JioCinema had earlier broken the world record previously set by Hotstar which was set at 25.3 million during July 2019 which was unchallenged for many years before the IPL 2023 broadcast on Jiocinema saw the world record being broken multiple times.
The IPL 2023 final between CSK and GT drew the most concurrent views to a live-streamed event on Monday. When Sai Sudharsan was batting at 96, the viewership peaked at 32 million concurrent viewers.
Earlier, Jiocinema had won the rights for IPL’s digital rights for a five-year deal until 2027 which proved to be a game-changing event for the broadcasters.
Their streaming strategy, providing free streaming to the entire IPL 2023 tournament saw the world record for viewership being broken at multiple stages during the season. One thing which remained common though was Chennai Super Kings and MS Dhoni.
Most of the matches which drew record viewership featured Dhoni’s forces before the summit clash itself saw a new bar being set at 3.2 crore.
The IPL 2023 final saw Gujarat Titans and Dhoni break records on the field as well. GT posted the highest-ever total in the history of IPL finals as they recorded 214/4.
Dhoni meanwhile became the first-ever player with 250 IPL appearances, reaching the massive milestone in the final, whereas, when he stumped Shubman Gill, he also reached 300 stumpings while dismissing the GT opener from behind the stumps.
Riding on Sai’s 96-run knock, GT reached the highest total in IPL finals history after Wriddhiman Saha set the stage for his side. Saha smashed a fifty, scoring 54 in 39 balls, while Gill added 39 in 20.
Skipper Pandya smashed 21 in 12 balls to put the finishing touches, while CSK began their chase of 215 and were batting at 4/0 after 0.3 overs when the rain gods decided to interfere.
2) IPL 2023 Final: JioCinema sets another record with 3.2 crore viewers in GT vs CSK clash.Details?
Ans) JioCinema, the streaming platform which has been showcasing all the Indian Premier League (IPL) matches of this edition for free, registered yet another record high concurrent viewership of 3.2 crore during the tournament’s final match between Gujarat Titans and Chennai Super Kings on May 29.
The number of concurrent viewers breached the 3.2 crore-mark during the last phase of GT’s innings. The team, while batting first, hammered CSK’s bowlers in the death overs to post a mammoth total of 214/4. At the time of writing this report, the Chennai side was at four for no loss in 0.3 overs, with the match being delayed due to rains.
JioCinema had, last week, broken all records by becoming the first streaming platform in the world to draw 2.5 crore concurrent viewers. The massive viewership was recorded during the playoff match between GT and CSK on May 24. The MS Dhoni-led side had won the game by 16 runs.
The digital platform of Reliance Jio again clocked a concurrent viewership of 2.5 crore on May 26, during the eliminator played between the Gujarat side and Mumbai Indians.
3) IPL 2023 LIVE Streaming on JioCinema breaks WORLD RECORD, CSK vs GT IPL 2023 Final clocks 3 Cr concurrent viewers.Details?
Ans) JioCinema has created a new world record with IPL 2023 LIVE Streaming for GT vs CSK match. The IPL 2023 Final has now the most concurrent viewers in a sporting event with over 3 Crore fans streaming the match simultaneously. It was during the final over of the 1st innings when Sai Sudharsan took Gujarat Titans past 200.
The previous record was 2.4 Crore concurrent viewers during CSK vs RCB match on April 17. One of the reasons behind the record-breaking spree is that IPL 2023 LIVE Streaming is free on JioCinema.
Furthermore, fans were intrigued by what MS Dhoni had to say. Dhoni was playing his last match of IPL 2023 at the MA Chidambaram Stadium, his adopted home. However, Dhoni did not disappoint fans, he vowed to remain with CSK and dismissed any rumours of retirement. He said that he would take a call in December.
As for JioCinema, on IPL debut, it has record-breaking performances throughout. JioCinema already crossed 1300 crore in total video views on the platform. It is also a new world record.
The streaming app has been adding millions of new viewers for IPL on a daily basis. The average streaming time per match per viewer has already zoomed past 60 minutes.
In terms of sponsorships and advertisers, JioCinema has roped in 26 marquee sponsors, the highest ever for any sporting event.